Everyone's Problem

1. A D
B L O C K I N G
E V E R Y O N E ' S P R O B L E M
Brian Whitestone
CCO Public Domain

2. A D B L O C K I N G
S E C O N D S I N T O T H E P I T C H
In 3 years, ad blocking has increased from 40
million to 200 million users according to Adobe
CCO Public Domain

3. A D B L O C K I N G
IT'S GETTING
SCARY..
AD BLOCKING USAGE HAS DOUBLED
OVER THE PAST YEAR
CCO Public Domain

4. O V E R 2 0 % O F
M O B I L E P H O N E
U S E R S H A V E A D
B L O C K E R S
I N S T A L L E D
A D B L O C K I N G
CCO Public Domain

5. A D B L O C K I N G
T H E I N T E R N E T H A S B E C O M E
A B A T T L E G R O U N D
Consumers want to avoid ads Advertisers need to show their ads
CCO Public Domain

6. C O N S U M E R S V I E W
A D S A S . . .
I N T R U S I V E
D E C E P T I V E
D I S R U P T I V E
A D B L O C K I N G
Wikimedia Commons

7. L E A S T P O P U L A R A D S
R E Q U I R E U S E R T O F I N D A N
" X " A N D O C C U P Y T H E
W H O L E S C R E E N
A D B L O C K I N G
CCO Public Domain / freegreatpicture.com CCO Public Domain

8. " B Y I N S T A L L I N G A D
B L O C K E R S , C O N S U M E R S A R E
T E L L I N G U S V E R Y C L E A R L Y
T H E Y D O N ' T W A N T T O B E
T R A C K E D A C R O S S T H E W E B "
A D B L O C K I N G
- - J A S O N K I N T , D I G I T A L C O N T E N T N E X T
I am tracking you
CCO Public Domain

9. A D B L O C K I N G
Advertisers obsess over data
Ads now come loaded with
data trackers
THE TRACKER
PROBLEM...
CCO Public Domain

10. A D B L O C K I N G
THE TRACKER
PROBLEM
Slows down
uploads on
mobile
CCO Public Domain

11. A D B L O C K I N G
THE TRACKER
PROBLEM
Use a lot of data on mobile
Expensive
for mobile
users
CCO Public Domain

12. A D B L O C K I N G
THE TRACKER
PROBLEM
Big Concerns over privacy and
surveillance...
FLICKR CC / www.ccPixs.com
CCO Public Domain

13. A D B L O C K I N G
Advertising dollars are the
fuel of the free internet
These $$$ help pay for
content
WHY
WORRY?
CCO Public Domain

14. A D V E R T I S E R S S T A N D T O
L O S E $ 3 5 B I L L I O N P E R
Y E A R B Y 2 0 2 0
A D B L O C K I N G
FlickrCC / TaxRebate.org.uk

15. A D B L O C K I N G
Ad Block Plus
Ghostery
Shine
THE
BLOCKERS
FlickrCC/Yuya Sekiguchi

16. A D B L O C K I N G
SHINE
Blocks at the network
level
A real threat..
Shine

17. A D B L O C K I N G
PageFair..bypass adblockers
Whitelisting
LEAN
Online Trust Alliance
Encourage people to pay
ADVERTISER'S
RESPONSE
Canva free stock photo

18. A D B L O C K I N G
P A G E F A I R / W H I T E L I S T
BYPASSES AD BLOCKERS

19. A D B L O C K I N G
L E A N & O N L I N E T R U S T
A L L I A N C E
CREATE NON INTRUSIVE ADS
OBSERVE BEST PRACTICES
NO TRACKING
AGREE TO MINIMUM STANDARDS
Seeking balance...

20. A D B L O C K I N G
W H A T A B O U T P A Y I N G ?
Inform people of ways to support site Buy temporary access
Just keep reading?
FlickrCC/Seth Anderson.Wired.com

21. I S T H E R E A
W I N N I N G
S O L U T I O N ?
A D B L O C K I N G
CCO Public Domain

22. A D B L O C K I N G
FOR ADVERTISERS...
"IT'S ALL ABOUT THE ENTIRE PACKAGE OF
SPEED AND PERFORMANCE AND
TECHNOLOGY. THE CONSUMER DOESN;T
DIFFERENTIATE BETWEEN PUBLISHERS
BASED ON CONTENT ALONE."
JASON KINT. DIGITAL CONTENT NEXT
FlickrCC/RambergMedialImages

23. P E O P L E W I L L S H A R E T H E O N L I N E
E C O S Y S T E M W I T H A D S A S L O N G A S T H E Y
A R E N ' T D I S R U P T I V E O R I N T R U S I V E
A D B L O C K I N G
F O R C O N S U M E R S
FlickrCC/123hamda

24. A D B L O C K I N G
Matrix, Sidneyeve. "Module 02: Promotional Media". 24 January, 2017. Lecture