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Leadership beyondwords NSPRA San Francisco June 29, 2009
Leadership beyondwords www.linkedin.com/in/BrianWoodland Follow us on Twitter at peel schools
Management deals with the here and now. Leadership looks beyond the present to imagine what could be.  Source: Leader's Digest, Jim Clemmer
What best represents a communications person as a great leader…
But despite our great adaptability, we often find ourselves in the usual roles…
Your role is not this…
If your actions inspire others to dream more, learn more, do more and become more, you are a leader. John Quincy Adams
The big question—what is yourleadership future…
No mysterious answers… just some insights on how to take your personal leadership beyond words—no matter what your current role or goal.
Leadership is defined by you ,[object Object]
 an everyday leader
 learn more
 all of the above,[object Object]
We are too busy even when we try to relax...
Praise where it is due… Thank you for your interest in leadership, and the courageous work you have already done!
What does leadership beyond words really mean?
Changing the attitude and behaviour of people is very, very hard to accomplish. You can't simply give a couple of speeches or write a new credo. If employees don't see the key changes in what you say and do and in your behaviours and mannerisms, it's hard to change the culture.  Source: You're in Charge—Now What?, Thomas J. Neff and James M. Citrin
We are willing to pay an expert hundreds of dollars an hour for advice, but we're unwilling to pay ourselves the courtesy of trusting that our own instincts and knowledge can guide us to successful completion. Source: Eric Maisel
All talk, no action…
The five habits of very effective leaders ,[object Object]
use your nice words
attention must be paid
Ch-Ch-Ch-Changing
quality is job 1,[object Object]
You can have a leadership position…but are you in the position to be a true leader?
There are many well known “leaders” I would not follow…
Think about ,[object Object]
 what makes them enjoyable to work with,[object Object],[object Object]
Key lessons learned ,[object Object],[object Object]
We have a responsibility—a moral imperative—to help our students achieve to the best of their ability. Not just enough to be at or above the provincial average. Not just to be comfortable with our success. That is not where we are now as a board. The status quo is not an option. Jim Grieve, Director of Education, Peel District School Board
Well-expressed ideas and observations can shift consciousness and change life's prospects. Source: John R O'Neil
Telling the truth also means saying what you need to say—even when it is not popular…
[object Object]
 system expectation that events will be planned based on the dates
 we have moved, cancelled events that conflicted with faith days,[object Object]
“But Brian, my district is not diverse”...well, just wait
San Francisco, open your golden gate You let no stranger wait outside your door
Parents who speak Spanish as the home language were significantly high in indicating that they did not feel welcome at their child's school during visits.  Source: What We Think, Council of Urban School Boards of Education, National School Boards Association
White parents indicated that they had attended a parent-teacher conference more frequently than other ethnic groups (82.7%). The lowest rate of participation in a parent-teacher conference came from Asian parents at 70.6%.  Source: What We Think, Council of Urban School Boards of Education, National School Boards Association
Black parents responded that they did not trust the teachers at least three times more than White and Asian parents. Source: What We Think, Council of Urban School Boards of Education, National School Boards Association
Less than half of the Asian parents believed that teachers could stop someone from being bullied.   Source: What We Think, Council of Urban School Boards of Education, National School Boards Association
Change the world—one conversation at a time… It is not enough to be willing to speak. The time has come for you to speak. Your time of holding back, of guarding you private thoughts, is over. Your function in life is to make a declarative statement. Source: Susan Scott
90% of LGBT teens have been harassed or assaulted in the past year vs. 62% of non-LGBT teens. Source: 2008 study of public school principal by GLSEN and NASSP
Three in ten principals rate their teachers and staff as fair or poor at being able to effectively deal with a student being bullied or harassed because they are or are perceived to be lesbian, gay or bisexual.  Source: 2008 study of public school principal by GLSEN and NASSP
Stand up No matter what the gender No matter what the race What matters is love If fills us all with grace Stand up…for equality Stand up…for family Stand up…for equality Stand up…for every kind of family STAND UP! Grade 5 students, Stanley Mills Public School
Breakthrough innovations depend on ordinary people, bridging their expertise and building their communities around their insights. Source: Kathleen Eisenhardt
Speak your mind—even when your voice shakes.
Key lessons learned ,[object Object]
what matters most is how you treat others,[object Object]
It's also about how we treat each other.
Has this ever happened to you at cabinet...
What is the voice of your schools and offices…
We have a belief that our guests will only receive the kind of treatment we want them to receive if the cast members receive that same kind of treatment from their managers. Source: Walt Disney World Handbook
There is a lot at stake in terms of how people are treated by their leader…
Would your dictionary definition of you include words like “positive”, “kind”, “nice", or are you…
A psychic vampire…
And what about when times are bad…
“Everything is great—then so am I! ,[object Object],[object Object]
A bit scary but... In a recent poll, people said they care more about their doctor being compassionate than being up-to-date on the latest medical research and treatment.
Effective leadership is not about giving speeches or being liked—leadership is defined by results.  Source: Peter Druker
The five habits of very effective leaders ,[object Object]
use your nice words
attention must be paid
Ch-Ch-Ch-Changing
quality is job 1,[object Object]
The REAL answer… Pretty much everything!
But, don’t take my word for it… ,[object Object],Success Built to Last
But, wait—there’s more… By using powerful language, positive communication style, and non-verbal expressiveness, leaders breathe life into a vision.   The Leadership Challenge Leaders who develop and communicate clear, coherent and compelling theories of action are more likely to achieve the produce they desire.  Leading for Results
More words on using words… Leading from voice is a necessary condition for leadership   On Becoming a Leader Think of your words as a lifeline on the pitching deck of a boat—they reassure people and help them regain their footing. You’re in Charge—Now What?
Your reputation will self-destruct in 5 seconds... Get the first five seconds right—our genes train us to distinguish between safe opportunities and dangerous situations—these sensing devices are at full stretch when customers move toward a potential service encounter. Source: The Buzz, David Freemantle
Your Attitude Communicated three ways:   7% by words   38% by tone of voice    55% in non-verbal ways Source: Silent Messages, Dr. Albert Mehrabian
What does this mean?  Watch...guest asked if help needed. Shows interest in staff. Staff makes suggestions. Guest offers gift of appreciation. How can that not be good?
Not just the facts ma'am…
People change what they do less because they are given analysis that shifts their thinking than because they are shown a truth that influences their feeling.   Source: The Heart of Change, John Krotter
If you want to build a ship, don't gather your people and ask them to provide wood, prepare tools, assign tasks. Call them together and raise in their minds the longing for an endless sea.  -- Antoine de Saint-Exupery
We'll always have Paris…
What do you think of when I say Paris?
Question time… What is our heart of change?
Learn to work without a netThe problem with scripted responses—they sound canned and inauthentic. Plus, customers don't know their lines very well.  Source: Knock Your Socks Off Service Recovery, Ron Zemke and Chip Bell
Getting to the heart of the matter ,[object Object]
 be the ongoing advocate
 be willing to fight the good fight
 be prepared to win some—not all
 use your communication prowess,[object Object],[object Object]
Let perseverance be your engine and hope your fuel. H. Jackson Brown, Jr. Life’s Little Instruction Book
The five habits of very effective leaders ,[object Object]
use your nice words
attention must be paid
Ch-Ch-Ch-Changing
quality is job 1,[object Object]
Of course you have my full - …what were you saying? EMV—E-mail Voice "the unearthly tone a person's voice takes on when he/she is reading an email while talking to you on the phone."   Source: Crazy Busy
Question time… Unfortunately, would you have to admit  that you would want this product?
Preserve and use the human moment.  Source: Crazy Busy
The five habits of very effective leaders ,[object Object]
use your nice words
attention must be paid
Ch-Ch-Ch-Changing
quality is job 1,[object Object]
Answer: 3% Source: The Leadership Challenge, James Kouzes and Barry Posner
Change and school districts… Sometimes we do not see the change  happening all around us...
Oh—it is also about changing yourself...
About “the other Brian”…
Sometimes, even when we tell the hard truths, people find change difficult
The five habits of very effective leaders ,[object Object]
use your nice words
attention must be paid
Ch-Ch-Ch-Changing
quality is job 1,[object Object]
Once upon a time, in a district far, far away…
TheBIGpicture It’s a simple rule: to get good PR… Always do a good job!
The three part formula... Do a good job Do a good job Do a good job
Half of preschooler parents believe their kids are above average. The number jumps to a dazzling 72% for parents of teens. Source: Macleans
School staff are the number one cause of school reputation to be built or broken 	 Phi Delta Kappa study
Hierarchy of Effective Communications 1. One-to-one, face-to-face 2. Small group discussion/meeting 3. Speaking before a large group 4. Phone conversation 5. Handwritten, personal note 6. Typewritten, personal letter not generated by computer 7. Computer generated or word-processing-generated “personal letter” 8. Mass-produced, non-personal letter 9. Brochure or pamphlet sent out as a “direct mail” piece 10. Article in organizational newsletter, magazine, tabloid 11. News carried in popular press 12. Advertising in newspapers, radio, TV, magazines, posters 13. Other less effective forms of communication (billboards, skywriters, etc.)
Each customer interaction can be either magic or tragic 	 How to Talk to Customers Diane Berenbaum & Tom Larkin
		More not-so-great news It is most often the employee's response to negative incidents, not the incidents themselves, that lead to customer dissatisfaction.
In many communities actions do not speak louder thank words—they are all that speak.
As you proceed in your leadership journey, it is ok to learn, to grow, and to make mistakes

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leadership beyond words-nspra

  • 1.
  • 2. Leadership beyondwords NSPRA San Francisco June 29, 2009
  • 3. Leadership beyondwords www.linkedin.com/in/BrianWoodland Follow us on Twitter at peel schools
  • 4.
  • 5.
  • 6.
  • 7. Management deals with the here and now. Leadership looks beyond the present to imagine what could be. Source: Leader's Digest, Jim Clemmer
  • 8. What best represents a communications person as a great leader…
  • 9.
  • 10. But despite our great adaptability, we often find ourselves in the usual roles…
  • 11. Your role is not this…
  • 12. If your actions inspire others to dream more, learn more, do more and become more, you are a leader. John Quincy Adams
  • 13. The big question—what is yourleadership future…
  • 14. No mysterious answers… just some insights on how to take your personal leadership beyond words—no matter what your current role or goal.
  • 15.
  • 16. an everyday leader
  • 18.
  • 19.
  • 20.
  • 21.
  • 22. We are too busy even when we try to relax...
  • 23. Praise where it is due… Thank you for your interest in leadership, and the courageous work you have already done!
  • 24. What does leadership beyond words really mean?
  • 25.
  • 26. Changing the attitude and behaviour of people is very, very hard to accomplish. You can't simply give a couple of speeches or write a new credo. If employees don't see the key changes in what you say and do and in your behaviours and mannerisms, it's hard to change the culture. Source: You're in Charge—Now What?, Thomas J. Neff and James M. Citrin
  • 27.
  • 28. We are willing to pay an expert hundreds of dollars an hour for advice, but we're unwilling to pay ourselves the courtesy of trusting that our own instincts and knowledge can guide us to successful completion. Source: Eric Maisel
  • 29. All talk, no action…
  • 30.
  • 31. use your nice words
  • 34.
  • 35. You can have a leadership position…but are you in the position to be a true leader?
  • 36. There are many well known “leaders” I would not follow…
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42. We have a responsibility—a moral imperative—to help our students achieve to the best of their ability. Not just enough to be at or above the provincial average. Not just to be comfortable with our success. That is not where we are now as a board. The status quo is not an option. Jim Grieve, Director of Education, Peel District School Board
  • 43.
  • 44. Well-expressed ideas and observations can shift consciousness and change life's prospects. Source: John R O'Neil
  • 45. Telling the truth also means saying what you need to say—even when it is not popular…
  • 46.
  • 47.
  • 48.
  • 49. system expectation that events will be planned based on the dates
  • 50.
  • 51.
  • 52.
  • 53. “But Brian, my district is not diverse”...well, just wait
  • 54. San Francisco, open your golden gate You let no stranger wait outside your door
  • 55. Parents who speak Spanish as the home language were significantly high in indicating that they did not feel welcome at their child's school during visits. Source: What We Think, Council of Urban School Boards of Education, National School Boards Association
  • 56. White parents indicated that they had attended a parent-teacher conference more frequently than other ethnic groups (82.7%). The lowest rate of participation in a parent-teacher conference came from Asian parents at 70.6%. Source: What We Think, Council of Urban School Boards of Education, National School Boards Association
  • 57. Black parents responded that they did not trust the teachers at least three times more than White and Asian parents. Source: What We Think, Council of Urban School Boards of Education, National School Boards Association
  • 58. Less than half of the Asian parents believed that teachers could stop someone from being bullied. Source: What We Think, Council of Urban School Boards of Education, National School Boards Association
  • 59. Change the world—one conversation at a time… It is not enough to be willing to speak. The time has come for you to speak. Your time of holding back, of guarding you private thoughts, is over. Your function in life is to make a declarative statement. Source: Susan Scott
  • 60.
  • 61. 90% of LGBT teens have been harassed or assaulted in the past year vs. 62% of non-LGBT teens. Source: 2008 study of public school principal by GLSEN and NASSP
  • 62. Three in ten principals rate their teachers and staff as fair or poor at being able to effectively deal with a student being bullied or harassed because they are or are perceived to be lesbian, gay or bisexual. Source: 2008 study of public school principal by GLSEN and NASSP
  • 63. Stand up No matter what the gender No matter what the race What matters is love If fills us all with grace Stand up…for equality Stand up…for family Stand up…for equality Stand up…for every kind of family STAND UP! Grade 5 students, Stanley Mills Public School
  • 64. Breakthrough innovations depend on ordinary people, bridging their expertise and building their communities around their insights. Source: Kathleen Eisenhardt
  • 65. Speak your mind—even when your voice shakes.
  • 66.
  • 67.
  • 68. It's also about how we treat each other.
  • 69.
  • 70. Has this ever happened to you at cabinet...
  • 71. What is the voice of your schools and offices…
  • 72. We have a belief that our guests will only receive the kind of treatment we want them to receive if the cast members receive that same kind of treatment from their managers. Source: Walt Disney World Handbook
  • 73.
  • 74. There is a lot at stake in terms of how people are treated by their leader…
  • 75. Would your dictionary definition of you include words like “positive”, “kind”, “nice", or are you…
  • 76.
  • 78.
  • 79. And what about when times are bad…
  • 80.
  • 81. A bit scary but... In a recent poll, people said they care more about their doctor being compassionate than being up-to-date on the latest medical research and treatment.
  • 82.
  • 83. Effective leadership is not about giving speeches or being liked—leadership is defined by results. Source: Peter Druker
  • 84.
  • 85. use your nice words
  • 88.
  • 89. The REAL answer… Pretty much everything!
  • 90.
  • 91. But, wait—there’s more… By using powerful language, positive communication style, and non-verbal expressiveness, leaders breathe life into a vision. The Leadership Challenge Leaders who develop and communicate clear, coherent and compelling theories of action are more likely to achieve the produce they desire. Leading for Results
  • 92. More words on using words… Leading from voice is a necessary condition for leadership On Becoming a Leader Think of your words as a lifeline on the pitching deck of a boat—they reassure people and help them regain their footing. You’re in Charge—Now What?
  • 93. Your reputation will self-destruct in 5 seconds... Get the first five seconds right—our genes train us to distinguish between safe opportunities and dangerous situations—these sensing devices are at full stretch when customers move toward a potential service encounter. Source: The Buzz, David Freemantle
  • 94. Your Attitude Communicated three ways: 7% by words 38% by tone of voice 55% in non-verbal ways Source: Silent Messages, Dr. Albert Mehrabian
  • 95. What does this mean? Watch...guest asked if help needed. Shows interest in staff. Staff makes suggestions. Guest offers gift of appreciation. How can that not be good?
  • 96. Not just the facts ma'am…
  • 97. People change what they do less because they are given analysis that shifts their thinking than because they are shown a truth that influences their feeling. Source: The Heart of Change, John Krotter
  • 98. If you want to build a ship, don't gather your people and ask them to provide wood, prepare tools, assign tasks. Call them together and raise in their minds the longing for an endless sea. -- Antoine de Saint-Exupery
  • 100. What do you think of when I say Paris?
  • 101. Question time… What is our heart of change?
  • 102.
  • 103. Learn to work without a netThe problem with scripted responses—they sound canned and inauthentic. Plus, customers don't know their lines very well. Source: Knock Your Socks Off Service Recovery, Ron Zemke and Chip Bell
  • 104.
  • 105. be the ongoing advocate
  • 106. be willing to fight the good fight
  • 107. be prepared to win some—not all
  • 108.
  • 109. Let perseverance be your engine and hope your fuel. H. Jackson Brown, Jr. Life’s Little Instruction Book
  • 110.
  • 111. use your nice words
  • 114.
  • 115.
  • 116. Of course you have my full - …what were you saying? EMV—E-mail Voice "the unearthly tone a person's voice takes on when he/she is reading an email while talking to you on the phone." Source: Crazy Busy
  • 117.
  • 118. Question time… Unfortunately, would you have to admit that you would want this product?
  • 119. Preserve and use the human moment. Source: Crazy Busy
  • 120.
  • 121. use your nice words
  • 124.
  • 125. Answer: 3% Source: The Leadership Challenge, James Kouzes and Barry Posner
  • 126.
  • 127. Change and school districts… Sometimes we do not see the change happening all around us...
  • 128. Oh—it is also about changing yourself...
  • 129.
  • 130.
  • 131. About “the other Brian”…
  • 132. Sometimes, even when we tell the hard truths, people find change difficult
  • 133.
  • 134. use your nice words
  • 137.
  • 138. Once upon a time, in a district far, far away…
  • 139. TheBIGpicture It’s a simple rule: to get good PR… Always do a good job!
  • 140.
  • 141. The three part formula... Do a good job Do a good job Do a good job
  • 142. Half of preschooler parents believe their kids are above average. The number jumps to a dazzling 72% for parents of teens. Source: Macleans
  • 143. School staff are the number one cause of school reputation to be built or broken Phi Delta Kappa study
  • 144. Hierarchy of Effective Communications 1. One-to-one, face-to-face 2. Small group discussion/meeting 3. Speaking before a large group 4. Phone conversation 5. Handwritten, personal note 6. Typewritten, personal letter not generated by computer 7. Computer generated or word-processing-generated “personal letter” 8. Mass-produced, non-personal letter 9. Brochure or pamphlet sent out as a “direct mail” piece 10. Article in organizational newsletter, magazine, tabloid 11. News carried in popular press 12. Advertising in newspapers, radio, TV, magazines, posters 13. Other less effective forms of communication (billboards, skywriters, etc.)
  • 145. Each customer interaction can be either magic or tragic How to Talk to Customers Diane Berenbaum & Tom Larkin
  • 146. More not-so-great news It is most often the employee's response to negative incidents, not the incidents themselves, that lead to customer dissatisfaction.
  • 147.
  • 148. In many communities actions do not speak louder thank words—they are all that speak.
  • 149.
  • 150. As you proceed in your leadership journey, it is ok to learn, to grow, and to make mistakes
  • 151. Leaders learn by leading, and they learn best by leading in the face of obstacles. As weather shapes mountains, problems shape leaders. Source: Warren Bennis
  • 152. Sometimes organizations say that—but do they really mean this...
  • 153. Achievement seems to be connected with action. Successful men and women keep moving. They make mistakes, but they don’t quit. Conrad Hilton
  • 154.
  • 155. If you're walking down the right path and you're willing to keep walking, eventually you'll make progress President Barack Obama
  • 156. As a communications leader—in any role—what can you specifically do to make this happen for students
  • 157.
  • 158. use your nice words
  • 161. quality is job 1(welcome, inclusive) (engage) (respect) (safe) (nurturing)
  • 162. Come to the edge…
  • 163. We can't, we can't, we are afraid.
  • 164. Come to the edge…
  • 165. We can't, we will fall.
  • 166. Come to the edge…
  • 167. And they came, and Life pushed them
  • 168. And they flew Guillaume Apollinaire
  • 169.
  • 170. The doors we open and close each day decide the lives we live Flora Whittemore