DMET 255

2. Advertisement Design

3. Ogilvy Method
1. Visual
2. Caption
3. Headline
4. Copy
5. Signature

5. Ogilvy Method

6. Design Techniques

7. Cut in Image
Image placement
Drop shadow

8. Break up Image
• Lines
• Shapes
• Matching Logo
• Repetitive style

9. Splash of color
Opacity or Photoshop

10. Transparency

11. Extend Lettering
Create outlines
Manipulate points

12. Cut out letters

13. Image inside of
Letters

14. Hue
Photoshop
Color and Opacity

15. Watercolor
Vectors

16. PNG files
Arrangement
Photo & vector

17. Image illusion
PNG
2 images

18. Typography
Retro
Color
Fonts

19. Typography
Image inside letter

20. Text Wrap
2 ways
Bolding font

21. If you don’t know how to do
something…
• Please ask me
• Look up tutorials on YouTube
• Ask a friend