This case study talks about how Bridgei2i helped one of their customers identify and create a retention strategy for their most valuable customers

1. Customer Case Study
BRIDGEi2i helps a high-end fashion retailer understand the behavior of their most valuable
customers and identify them early in their relationship.
Business Challenge
A US based up-market fashion retailer wanted to understand the behaviour of their most valuable customers. They
also wanted to identify these customers early to strengthen their relationship with them. Each business unit of the
organization wanted to have a customized set of most valuable customers as each of them operated all most
independently with a unique brand name & value proposition.
BRIDGEi2i Solution
A deep dive analysis on the most valuable customers (MVC) in each business segment of the client helped
understand both their behavioral and demographic characteristics. Certain first purchase characteristics, were
identified as a stong leading indicator for identifying a very profitable segment of customers.
Identify MVC
 Analyzed recency, frequency and monetary aspects of relationship with these customers
Estimated the value of the MVC segment and compared across segments.
Demographic & attitude analysis
Identified key demographic & attitudinal differences between MVC’s and
rest of the customer base
First purchase & leading indicators
Analyzed key first purchase indicators that can be effectively used to identify
MVCs early in their buying lifecycle.
About BRIDGEi2i
BRIDGEi2i is an analytics solutions company partnering with businesses globally, helping them achieve accelerated
outcome harnessing the power of data. BRIDGEi2i helps companies to BRIDGE the gap between INFORMATION,
INSIGHT and IMPACT in their journey to institutionalize data driven decisions across the enterprise.
For more details contact us: enquiries@bridgei2i.com
Information Insight Impact
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