Customer experience lessons from a bartender. Presentation by Sandip Saha. To know more about BRIDGEi2i visit http://www.bridgei2i.com

1. By Sandip Saha
Lessons of Customer Experience from a Bartender
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2. Describe a Bartender ?

3. COLD, FUNNY, HOT & AWESOMECOLD, FUNNY, HOT & AWESOME
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4. Tips
Source: http://www.investopedia.com/financial-edge/1112/top-jobs-for-tips.aspx
Fixed Pay
…and SUPER
Customer Experience Manager
55% of a bartender's pay is
comprised of tips making customer
traffic and quality of service vitally
important.

5. What makes them UNIQUE …
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6. Customer Connect
Their Names (identity)
What they order (preference)
About their work (pain points)
…ability to Identify, Predict & Personalize
Transparency
Customers gets to see
exactly what is going
into their drink and how
much of the specific
ingredients are being
used
Lasting
Impression
No matter how bad
the day is going,
the Bartender smiles
and greets and
thanks customers
when they are
leaving
+Value
Customer always gets
more than they have
asked for
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7. The adidas’ “All-In”
campaign video,
generated over 2 million
views by adapting their
video creative for
engagement across PCs,
smartphones and tablets
• 360 degree view of a caller’s
policy, cutting across LOBs
• Consolidate and simplify
presentation layer
• Boost customer satisfaction
and call centre productivity
through a unified application
• Graph database to manage
its customer organizational
structures – ability to model
and query complex data
such as customer and
account structures with high
performance
How can a Marketer develop
Customer Connect
• Using predictive analytics to
identify patients at risk of
skipping doses and
proactively intervene
• Real-time social media
sentiment analysis for
“Consumer Pulse” and
• P&L’s by brand and retailer
on the fly
Identify Predict Personalize
• Developed specific tools
such as the Ford Fleet
Purchase Planner, an
analytical system that helps
fleet customers match their
vehicle choices to their
needs while helping save
money and the planet
Information – Insights – Impact

8. Describe a Bartender ?

9. SUPER
Customer Experience Manager
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10. "You‘ve got to start with the customer experience and
work back toward the technology - not the other way
around.”
Steve Jobs

11. BRIDGEi2i is an Analytics Solutions
company focused at helping you
BRIDGE
www.bridgei2i.com
Enquries@bridgei2i.com
@BRIDGEi2i
facebook.com/BRIDGEi2i
linkedin.com/company/bridgei2i-analytics-solutions
Transform and visualize big data into
meaningful business metrics
INFORMATION
Identify underlying patterns,
understand behavior and predict
outcome
INSIGHT
Operationalize data driven decisions to
realize sustainable business value
IMPACT