The document discusses how customer survey analysis is changing and the need for more predictive capabilities. Traditional rear-view survey approaches are no longer sufficient and new technologies are enabling unstructured data collection. There is a growing demand for advanced data visualization beyond simple charts to derive actionable insights. However, survey analysis remains pre-historic with challenges around easier analysis, visualization of complex relationships, and delivering reports in different formats for various audiences. The proposed solution is to effectively bridge analytics, visualization, and automation to make survey analysis and insight derivation easy, affordable, and collaborative.