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Presentation Design Advice From Architecture School

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If you say slide design you immediately think about how a presentation looks. But there’s a lot more to design than just nice formatting. Creating a slide deck and making it a really effective presentation is actually a lot like designing a building and making it an effective space.

BrightCarbon’s Shay takes you through some really helpful tips to create effective presentations using some excellent expertise straight out of architecture school.

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Presentation Design Advice From Architecture School

  1. Advice from ARCHITECTURE PRESENTATION DESIGN: SCHOOL
  2. Architecture is often seen as a practice that is purely about buildings.
  3. In fact, an architect designs more than just how a building looks,
  4. they design how people will act, how people will move and how they will live.
  5. They do this by understanding how people read space.
  6. By understanding how people understand space, you can lead them in a direction you choose.
  7. ? ? ? ? However, a lack of order and hierarchy leaves people lost and confused.
  8. Imagine this building represents a slide, and each section as a piece of information.
  9. ? ? ? ? Where should the audience look? Where do they start? Which is most important?
  10. Tip 1: “Good drawings are drawn hierarchically”
  11. Without order, your content will be fighting for the audience’s attention.
  12. Hierarchy will make your slides easy to absorb,
  13. and you can subconsciously lead your audience through your presentation.
  14. By building from primary to secondary elements, you’re much more likely to create slides that are easy to digest. Click here for more on designing hierarchically.
  15. Tip 2: “Our experience of an architectural space is strongly influenced by how we arrive in it”
  16. In architecture, context is hugely important in design decisions.
  17. Spaces can be similar in nature or noticeably different.
  18. Architecture deals with a change in space by confronting us with a threshold,
  19. be this a door, a step, or even just a change in floor texture.
  20. The nature of the threshold can tell us about how different the new space will be. ? ? ?
  21. In a slide deck you make the choice as to how distinct new information needs to be.
  22. Introducing new information onto the same slide could suggest you’re adding to your point…
  23. You can go to a new slide to move your content forward…
  24. …Or start using a new visual style to show you’re moving to a new section.
  25. How we move from slide to slide will determine the rhythm and progression of a presentation.
  26. Tip 3: “Always design a thing by considering it in its next larger context – a chair in a room, a room in a house, a house in an environment, an environment in a city plan” Eliel Saarinen – Finnish Architect
  27. Exposure Enclosure Architecture plays with the idea of creating hard or soft divides between spaces.
  28. Exposure Enclosure These divides between spaces will determine how closely linked they feel.
  29. Full enclosure creates a strong threshold causing spaces to be experienced as independent.
  30. A strong boundary in a presentation would be useful to signify a new section or chapter…
  31. Adding a chapter slide, or changing the colour scheme would distinguish the two sections nicely.
  32. A gentle boundary separates spaces, but still lets them be experienced together visually.
  33. A soft boundaries are useful in a presentation when you want relating information to stand apart.
  34. For example, a conclusion box in a different colour, or a simple line to divide content.
  35. Tip 4: “Any aesthetic quality is usually enhanced by the presence of a counterpoint.” Matthew Frederick – Architect, Author
  36. Moving from dark to light spaces, or from large to small maximises these spaces’ perceived qualities.
  37. This technique is used in architecture to keep people engaged in the building’s experience.
  38. Finding a way of introducing information in a similarly exciting way can keep your audience engaged.
  39. For contrast, you could move from slides with full-page images into a simple white slide with one key point.
  40. Revealing and screening is also a design tool used in architecture to engage and create anticipation.
  41. Creating a point in a presentation to which the audience knows they’re heading will keep their attention. ?
  42. Using the idea of denial and reward in your presentations will pique the interests of your audience. Why is number 5 different? 1 2 3 4 5
  43. After setting out the path, reveal information as you move forward to build anticipation. Why is number 5 different? It must be important… 1 2 3 4 5
  44. By not giving everything away in one go, you stop the audience skipping ahead… Why is number 5 different? I want to know… It must be important… 1 2 3 4 5
  45. … allowing you to explain your point clearly and in the correct order. Why is number 5 different? I want to know… It must be important… I REALLY want to know… 1 2 3 4 5
  46. When you finally introduce your punchline, the audience’s minds will be prepared to take note! Why is number 5 different? I want to know… It must be important… I REALLY want to know… Everything becomes clear! 1 2 3 4 5
  47. Hierarchy Sequence Context Contrast Be sure to remember these FOUR KEY TIPS when building your next presentation. The resulting slides should be much more effective and engaging!
  48. For more PRESENTATION ADVICE, Click here or visit BrightCarbon.com

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