Scalable custom production Moving to the next level – and taking everyone with you
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Fiona Nunn discusses different levels of personalization in learning, from basic to adaptive. Basic personalization involves small customizations like name changes while adaptive personalization allows a system to learn about a learner and suggest the most appropriate content. Nunn also discusses how to achieve scalable customization through systems that can be customized for different roles, locations, time availability and knowledge levels while keeping the core content and simulations the same. Key aspects include standardization, client buy-in to agile processes, and focusing customization on what will make a real difference for learners.
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Scalable custom production Moving to the next level – and taking everyone with you
- 1. Custom learning production Moving to the next level – and taking everyone with you brightwavegroup.com
- 2. Who I am Fiona Nunn Director of Operations
- 3. • Personalisation • Scalability • Agility Today we’re looking at:
- 4. What’s your experience of creating personalised learning? Before we start, a question…
- 5. Is it possible to provide a personal learning experience that is both scalable and rapid? The challenge
- 7. Personalisation … • Engages • Saves time • Saves (makes) money
- 8. Think…
- 9. Aha! moments
- 11. Levels of personalisation Basic Name change, choose a colour. Using LMS functionality creatively. Makes it friendlier. Customised Driven personalisation within a course, through questions that diagnose what you want or need. More focussed learning. Adaptive System adapts to deliver appropriate content. Smart, the system learns about what you know and want as you learn.
- 12. Basic Colour change or name entered to make it more friendly Customised The learner makes decisions about what they want to see via a simile diagnostic – focussed on learner needs/preference Adaptive The system adapts to how the learner learns and suggests or delivers the most appropriate or relevant content Levels of Personalisation In the future – there will be no bounds…
- 13. Back to earth… What we are up to today…
- 14. Same content different locations/countries Customised content within a course Same content different time available Same audience different knowledge levels Different audience different content
- 15. What does this look like in reality?
- 16. Over to you and your photos… 1 2 3 4 5 6
- 19. • Evidence that a large population is compliant • Experts are not sheep dipped • Mechanism to deal with over-confident learners Wins
- 20. Scalability
- 21. • 150,000 learners • 4 roles • 10 modules Compliance • 3 levels • 120 paths
- 22. • 28,000 learners • 3 brands Customised and personalised product training • 1 message • 720 learning outcomes
- 23. Basic personalisation – smoke and mirrors Smoke and mirrors • 180,000 learners • Learner chooses a persona • 1 learning path
- 24. Systems learning
- 25. Customisable in several ways: • Same system • Different roles • Different brands/locations • Different ways to use the system face to face with customers/telephone/online support • Customise scenarios video/audio/images • Steps and simulations remain the same Systems simulation scenarios
- 26. • 4 systems • 4 roles • 362 minutes of e-learning that's 40 hours! • 49 launchable deliverables with 178 components • 21 tutorials • 61 show me simulations • 61 try it simulations • 35 role play simulations In 12 weeks! Scale!
- 28. • Coordinate client diaries • Clients come in as part of the team and cede individual decision-making powers to the group • Work in iterations, or fixed-duration sprints, and prioritise essential functionality: plan which inessential elements to cut if you run out of time • Clients pay by the sprint, not for fixed delivery: agree what's achievable within each sprint Key differences
- 29. • Work as a close team • Quick results - 7 weeks • Value for money Wins
- 30. When is Agile scalable? • Standardisation • Client/SMEs buy in • Right kind of project
- 32. Final tips • Get the balance right between cost and benefit of personalisation • Concentrate on what will make a real difference – it may just be using the right jargon for a particular audience that makes the most impact • Don’t try and be clever for the sake of it
- 33. More information? If you’d like to chat about scalable customisation – get in touch! @FleighNunn fiona.nunn@brightwavegroup.com brightwavegroup.com
Notes de l'éditeur
- Other images can be found here M:\Production\graphics\BW_brand\photography\cv_portraits
- Here’s what I’m going to cover today We’re also going to show you have easy it can be to customtise a piece of elearning during this webinar and thank you for sending in your photos
- I’d be interested in finding out what sort of experiences you may have had in any of these areas. Now … the challenge for this session
- First the challenge which a lot of learning providers would love to be able to do – why? But why is personalisation the latest buzz?
- What is it? Personalisation – (anything that we feel has been created for our individual needs or desires) The why Engages – we get what we want focussed and relevant – no flim flam it feels it is just for us – appeals to our individuality (or belief that we are) Time saved – most of us are time poor these day, and information rich - we don’t have time to search for stuff that is relevant Time is money in business –
- (maybe put these on a screen) Learns what we like to read or watch and gives us suggestions that are relevant and focussed to what we have watched or read – the suggestions improve the more we engage in the content Why wou;dn’t youi be personalised – helping them to get there
- They want people to find these AHA moments, when we find something that’s really great, or really what we want, or especially something we didn’t know we wanted til we saw it !! We feel good about the brand and come back for more Husband watching – suddenty said ‘How did it know’ – Amazon had suggested something as he logged on to go and buy the exact same thing!
- learning providers want to: engage their learners They want them to spend less time learning And they need to deliver effective learning within a budget
- But there are levels of personalisation, so here’s what I think are the levels … Basic Name change, choose a colour. Using LMS functionality creatively. Makes it friendlier. Customised Driven personalisation within a course, through questions that diagnose what you want or need. More focussed learning Adaptive System adapts to deliver appropriate content. Smart, the system learns about you what you know and want as you learn
- There are no bounds to what we might be targetted with in the future … Adaptive learning – imagine a system that knows what you’ve already learnt, knows what sort of content you are interested in, and also knows what the next steps in that learner journey might be for you? The system makes suggestions of the content you should look at and also knows how you prefer to take your learning at different times of the day, for example? So it suggests a short learning game when you are on a train- because that’s when you play games. It suggests an article to read when you are having coffee in your favourite café, cos that’s when you like to read longer articles.
- swap images Top level path, plus deeper dives Diagnostic that interrogates what the learner already knows and suggests/ gives missing content Role or department filter – choose a persona
- New slide with take a a look at just one of those areas … show background.
- Here’s a chance for you to help build a small interactive exercise using some of these approaches about …. Here are a few of the photos you have sent in – choose which ones we might use in the course, and we ‘ll show the results a bit later. Link to Sheep Dip
- And of course one of the types of e-learning that has a parituclary bad reputation is compliance training. But there are smart ways to make compliance courses more engaging by personalising them to individual needs or preferences. For example ….
- Compliance Customisable in several ways: Diagnose to establish role/level and existing knowledge then signpost relevant content Content divided into: Required Essential Additional Different assessments based on level and role Additional topics created for local audiences delivered within the same shell and then questions added to the assessments Not true personalisation but it is getting towards it. 4 different roles (for different part of the organisation requiring different level of compliance) and hence 4 versions of the Test. there are 10 topics (+1 a local customisable one) divided into 3 categories, According to each role the learners get different modules identified as Required Essential or Additional Required (complete these to unlock the Test) Essential (understand these before going to the Test) Additional (look at these if you want to know more) The Test covers all the topics in Required and Essential. So expert learners will complete the Required topics and pass the Test Overconfident learners will complete the Required topics, fail the test and then be prompted to go back to the Essential topics, where they have not done well People who are new to the topic or the company are encouraged to do the Required and Essential Additional modules are there as a resource for learners to refer to at time of need
- The key benefits of this solution are: It tests and evidences that a large population is compliant Expert learners are not sheep dipped Nobody would self-report as on overconfident learner, but here is a mechanism for people to identify that they need to pay more attention to the topic
- So there are some great ways to customise and we’ll see some results shortly, but can you make that scalable? Well yes!
- Actual global learners
- Potential global learners
- Large scale project – but can it be personalised?
- 2362 minutes of e-learning that's 39.5 hours! 49 launchable deliverables with 178 components 21 tutorials 61 show me simulations 61 try it simulations 35 role play simulations 13 hours of audio recording over 3 sessions with 6 actors Simon at Loophole said that the 7.5 hour record was the longest voiceover recording they've done for anyone, ever! Covering 4 different IT systems 4 different roles in the bank Based on 172 individual items of source content (talk about TMI!)
- So you can see how you can do some simple things to personalise coures, and that these can be scalable. But can you do this quickly. Well yes within reason. The traditional production method for e-learning has been waterfall for many years
- Clients worked as part of the team, and individuals were happy to leave decisions to others if they were not available We worked in sprints, and had priorities for functionality – so if something took longer we all accepted that some things might get added taken out Clients paid for number of sprints not for a fixed delivery
- Clients worked as part of the team, and individuals were happy to leave decisions to others if they were not available We worked in sprints, and had priorities for functionality – so if something took longer we all accepted that some things might get added taken out Clients paid for number of sprints not for a fixed delivery
- Buy in
- Linking back to personalisation – customisation and bringing it all together - Show the result course Summarise – two levels of personalisation – background and learning paths
- Requires effort and time and