3. PROMOTION
THROUGH T.V. ADS
Pepsi’s target audience : mostly teens and
young adults and their advertising reflects this
in every possible way.
The company changes its advertising strategy
and image to reflect the target's interests.
Pepsi makes sure that the advertisements
reflect to the target audience’s interests and
nostalgia.
8. Add
STRENGTH
Geographically Diverse Business Geographically diverse
business and revenue should help shield the business from
shocks in any one...
loyal Customer Base The company has a loyal customer base.
This is always a strength when a company is able to keep...
Market Leader - pepsi has been around for a long time and has
made its reputation and standing as a market...
Strong Brand Name For Frito Lay The company has strong
brand name world
Facilitates economy of scale.
Trusted brand.
9. WEAKNESS
Limited Product Line -pepsi does not have
much of a product like outside of sport drinks.
Lack of innovancy as compared to competitors
Improper marketing segmentation
Overindependent on wall mart
Low productivity
Image damage due to product recall
10. OPPORTUNITIES
International Expansion -Strong international presence and
expansion should increase growth and profits. Expansion
over...
Emerging Markets - Gatorade -The emerging markets gives
the company an opportunity to gain market share in the
growing region of Constantly growing of sales
Product Innovation- Consumers demands change over time.
These changes can be gradual, but many times, they occur...
Providing non carbohydrated drink.
Facilitates new product
11. THREATS
Declining interest in some products such as the
carbonated beverages as the public is towards
healthier choices
Blamed for environmental hazard
Rising prices of raw materials
Constant competition with Coca cola and other
brands pose a threat to their sales and market
share
