Brilliant Products Intl., Brilliant Baby Products, Brilliant Kid Products PR | Media | Digital Marketing | SEO | Social Media | Product Sales "Marketing to Mom"

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CAPABILITIES
brilliant products brilliant parents

2. Brilliant Products Intl. was founded nearly a decade ago
with one goal: to find and effectively market the “game-
changers” – the innovative, educational, life-changing
products no mom should be without.
Why mom?
You could say it’s because she makes 85 percent of the
household buying decisions or because she shops online.
We say… it’s because she NEEDS US.
We know her because we are her: we’re sleep deprived,
neurotic, spend WAY too much time researching what
products are best for our families and we want to help make
life easier, safer and more enjoyable for other parents.
BrilliantProducts Intl.
NOTABLE CLIENTS:

3. I learned of Brilliant Products from their authentic press exposure of other complimentary and kid
products brands in the industry. Brilliant Products helped me cover a broader range of audiences from
maternity, to newborn to tween. Brilliant Products has full range capability from ad design, packaging
design, social media strategy (and execution) as well as traditional short lead and long lead PR. I have
found our experience with Brilliant Products to be a very prosperous one that I anticipate will continue
for many years to come. I would recommend Brilliant Products as a great resource for any children’s
related product range.
Lea Culliton, President, HABA usa
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TESTIMONIALS
Brilliant Products knows what’s hot for parents and kids!
Jessica Hartshorn, Senior Lifestyle Editor, Fit Pregnancy and Baby

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Brilliant Products passionately appreciates the value and potential of my company's products as much
as I do and brings razor sharp strategies and trusted media relationships that yield visibility and results.
The Brilliant team has been integral to taking PlayTape from idea to award-winning market phenomenon
in a single year. So, you can imagine, I have come to expect miracles with PR, Media and Social Media.
Brilliant Products delivers. I credit their passion for making them possible.
Andy Musliner, Founder/CEO, InRoad Toys
We have been working with Kathleen and Brilliant Products team over a year now, they are coordinating
all the PR work for us in the USA market and much more….
2015 was a big year for Yookidoo brand in terms of pushing to brand awareness all over the world.
Kathleen and her team had a big part of it by doing great marketing yearly plan, giving great advice,
pushing the Publications such as magazines and articles, bloggers, using the social media platform,
making TV Shows and basically establishing all the PR for us. I have to add that we are loving working
with Brilliant Products, it was one of the best decisions we have made in the USA market.
Emma Koyfman, VP of Sales and Marketing, Yookidoo / Sandbox Trading Ltd.
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TESTIMONIALS

5. I would highly recommend working with Brilliant Products. We have had a wonderful experience working
with the team and could not be happier with the results. Kathleen and the team are extremely organized,
great with follow up, and very talented at what they do. The team helps our group stay focused on our short
and long term goals by aligning their PR events with our plans. My favorite part about working with Brilliant
Products is that they are passionate about our product and want to help us succeed.
Lindsey Berger, Director of Sales, SoapSox
I would of course be happy to give you my professional feedback on the Brilliant Products
company. Although, on a personal level I would also like to say that they are a phenomenal team to work
with- extremely energetic, goal-oriented, fun and professional. An altogether amazing group of individuals!
Brilliant Products has spearheaded PR and Marketing initiatives for two separate brands that I have worked
for and they have delivered quality results. They have a keen sense of determining a clear and effective
PR/Marketing path that delivers placement for brands to get noticed. The group’s multiple years of
experience has allowed them to form valuable relationships with key marketing partners to drive brand
awareness and boost sales.
Megan Kepler, Sales & Brand Manager, Lässig USA
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TESTIMONIALS

6. Print & Online PR | Media
National, Regional, Local
Print | Online Media

7. Brilliant Products Intl., has been securing and
producing National, Regional, and Local TV product
placement for almost a decade. Our connections are
unparalleled and we are seen as the top PR Firm in
the domain.
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National TV

8. Local TV
Top 25 DMA
Brilliant Products Intl. is successfully produce informative,
entertaining segments that effectively promote and
communicate your brand through unique and persuasive
storytelling.

9. CELEBRITY GIFTING | Kid Basket
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10. CELEBRITY GIFTING | Baby Basket
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11. Product Placement
Major Motion Pictures
Currently working on: MOTHER’S DAY
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Brilliant Products Intl. works with top Hollywood Studios
to provide products that are included in Major Motion
Pictures.

12. Print&On-LineAdBuying
AdConsulting |SponsorshipConsulting
AdDesign
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Advertising

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Marketing
Branding | Website Design & Programming
Packaging Design & Printing | Collateral Material
Design and Printing

14. WorldwideManufacturersRepresentatives:
SellingintoUSIndependents,USMass,USonline&InternationalMass
DirectandDistributors
Product Sales

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SOCIAL MEDIA
SOCIAL MEDIA STRATEGY | IMPLEMENTATION

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DIGITAL MARKETING

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VISUALASSET PHOTOSHOOT

18. BRILLIANT TEAM | KEY MEMBERS
Kathleen Tomes founded Brilliant Products
Intl. nearly a decade ago with one goal: to
find and effectively market the “game-
changers” – the innovative, educational,
life-changing products no mom should be
without. The mom of twins is a born
entrepreneur, climbing her way to the top
at an early age and earing her first million
before hitting 28.
Her specialty is understanding clients’
needs, working with many of the top
names in the industry, including HABA
usa, Canon, Epson, Hasbro Toys, Mattel,
Gillette, Wal-Mart, Toys R Us, Costco,
Staples, Target, and Motherhood
Maternity.
But it’s her passion for family, that has
allowed Brilliant Products to become the
leading firm in public relations, one-stop
sales, packaging, and media focused on
marketing to moms.
KATHLEEN TOMES
CEO and Founder
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DANA HOLMES
Media Relations,
Industry Expert
Dana Holmes comes to Brilliant Products
after working with clients such as Lego,
AOL, and Gifts.com, and writing for Red Tri
and the Huffington Post.
Dana is a skilled strategist, pitch writer
and brander. She has over 12 years of
experience in brand development, PR,
social media and content strategy and
brings deep relationships and partnerships
to key print, on-line and TV outlets.
Her work has been featured in the
Wharton MBA program and Entrepreneur
Magazine’s Guide to Pinterest for
Business. She is also a regular lifestyle
contributor to the Huffington Post.

19. BRILLIANT TEAM | KEY MEMBERS
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ALEXA VOGUE
Media Specialist,
On Camera
Personality
Alexa Vogue is an award-winning
television anchor, reporter, and author
(NBC, FOX & ABC), hand-selected to bring
her talents, creativity and unique
storytelling to the world of PR as the
Media Specialist for Brilliant Products
International.
Her comprehensive media experience,
on-camera etiquette, and dynamic
energy keep Brilliant Products’ TV spots
fresh, trendy, informative and relatable.
Seen as the top trend-forecaster for
family must-have’s and the face of
Brilliant Products, she prides herself on
relentlessly searching for, and bringing
attention to, the game-changing products
no family should be without.
JESSICA
SPENCER
Account Manager
Jessica Spencer started her career as a
corporate "ladder climber,” spending 10+
years working for large companies such as
Ferguson Enterprises and Banfield Pet
Hospital.
She held roles in sales, human resources
(specifically recruiting), corporate
training, and management. After having
her second child, Jessica decided to take
leap of faith and launch a small, natural
baby food business in Scottsdale, Arizona,
where she discovered her true passion of
helping other family-focused small
businesses become household names.

20. BRILLIANT TEAM | KEY MEMBERS
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KAREN
APABLAZA
Pitching National
TV, Print and
Online
Karen Apablaza brings 13 years of
communications experience to the
Brilliant Baby Products team. Karen
started her career as the in-house Public
Relations Assistant at Bill Blass LTD where
she gained hands on knowledge of the
fashion industry by working closely with
the fashion editors, stylists and
celebrities.
Karen then moved on to smaller public
relations agencies where she had much
success in representing clients in various
fields such as fashion, toys, retail,
accessories, bridal, luxury watches,
yachts, books and education. Karen
worked on brands such as Destination
Maternity, Madame Alexander Dolls, Elie
Saab, Ariat and Girard-Perregaux.
EMILY BLOSSER
Local TV, Print,
And Online Pitcher
Emily Blosser brings more than 20 years
of television experience to Brilliant Baby
Products. Her career has taken her to TV
stations in Baltimore, Atlanta, Arizona
and inside every major affiliate including
ABC, CBS, NBC and Fox.
As an Executive News Producer, she
worked in high-stress environments
leading a news team as they gathered
the day’s biggest stories and presented
them to viewers in a relevant and
meaningful way. Now she’s on the other
side, helping create relevant and
meaningful stories about our clients’
products and getting them in front of the
consumer.

21. BRILLIANT TEAM | KEY MEMBERS
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JOCELYN CAVALLO
Media Relations,
Blogger Outreach
And Local Print, TV
and Online Coverage
Jocelyn Cavallo brings her dedication,
passion and positive attitude to the
Brilliant Products Intl. Inc. team. Jocelyn
received her Bachelor’s and Master’s
degrees in Psychology from the University
of Arizona and spent a majority of her
early career servicing the public sector.
Her education and professional
background honed her strengths in
creative writing, research analytics, as
well as, marketing and organizational
psychology. After having her two beautiful
boys, Jocelyn jumped at the opportunity
for a career change which focused on her
love of all things baby and children related
with Brilliant Products. She especially
enjoys sharing “brilliant” products that
make parenting easier and more fun!
Jocelyn’s attention to detail is
complemented by her enthusiasm,
creativity and thoughtful leadership.
Shelly Shaffer comes to Brilliant Products
Intl. with a strong corporate background
in marketing, specializing in Social Media
campaigns, branding, awareness and
engagement. Her strategies and ideas are
content-driven, unique and specifically
tailored to the clients’ needs.
As a new mom, she couldn’t imagine
dedicating her talents and passion
anywhere else and loves the opportunity
to help family-oriented brands and
businesses of all sizes increase their
bottom-line, visibility and traffic with
effective marketing, customer
engagement and visual storytelling.
SHELLY SHAFFER
Social Media
Expert

22. BRILLIANT TEAM | KEY MEMBERS
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Joe Marcucci is a baby products industry
veteran. Speaking 4 languages and an
MBA from Thunderbird School of Global
Management with a focus on Marketing
and Sales he has lived and traveled
around the world building businesses and
developing the baby products industry.
Joe is most notable for her 5 years at Dr.
Browns / Hand-Craft as their Vice
President of International Marketing and
Sales building out their 40+ countries
sales arm.
Joe manages the worldwide sales team
for Brilliant Baby Products / Brilliant
Products Intl. Inc., focusing on US
Independent Retailers, Big Box, On-Line
and International Distributor Sales.
JOE MARCUCCI
VP of Domestic
and International
Sales, Strategic
Business Advisor:
Product Sales
Business
Development
Megan joins Brilliant Baby Products with
10 years of marketing experience under
her belt. Working primarily within the
hospitality and real estate industries,
Megan has a well-rounded background
that includes marketing strategy and
analysis, event management, budgeting,
media buying, business development, and
internet marketing.
Megan focuses on media sales and
strategy and prides herself on having
honest conversations surrounding the best
way to utilize client funds so that success
and satisfaction are the end result.
MEGAN FLAGG
Media Strategist

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CONTACT US:
alexa@brilliantbabyproducts.com
888.808.4465
www.BrilliantBabyProducts.com