Music Genre Research on latin music more specifically the sub - genre - Reggaeton

1. 8
Influential Latin Artists
Daddy Yankee
Don Omar
Prince Royce
Romeo Santos
MalumaArcangel Selena
Carlos Vives J Balvin

2. Influential Latin Artists
Nicky Jam
Enrique Iglesias
Nelly Furtado
Shakira
Farruko
Marc Anthony Jennifer Lopez
Becky G

3. The two mood boards on the two previous slides show a variety of the most well known
Latin artists around the world. All of them have had an impact on not only Latin music but
western music as a whole. Latin music comprises of a range of different styles in which
some of the influential and popular ones are Bachata, Merengue, Salsa, Samba etc. In the
20th century western music had influenced Latin music creating a up rise in Latin rock, pop,
jazz and Reggaeton.
The origin of Latin music goes all the way back to Spain and Portugal's defeat of Americans
in the 16th century as European settlers brought their music overseas. Today Latin music is
usually performed in Spanish and Portuguese with the occasional French language.
Artists like Jennifer Lopez usually sing pop music in English which is successful around the
globe however has done a whole album in Spanish in the past. Other artists like Beyoncé
have also ,as well as having their original song in English, have also done a version of their
own song in Spanish.
Since Latin music is a very broad genre I have decided to focus on the most popular sub
genre of Latin music called Reggaetón. This is because there is a gap in the market for Latin
music most specifically Reggaeton as there are hardly any music magazines around this
genre and sub genre. Doing this genre I think will attract more south American people to
buy magazines as it’s a genre they will know more about and highly enjoy.
Latin Music Background

4. These are some album art covers from the many Latin artists as shown in the first 2 slides. The main colours found in these
covers are red, black, blue and white. This could help me in the design of my magazine as I could make the main house style
the 4 main colours found on these album covers. Almost all of the album covers have a mid-shot or close up of the artist,
this could also help me decide the style of my front cover and how I would like the models picture to be take.

5. Most Famous Reggaeton Artist
Daddy Yankee
Don Omar Maluma
Arcangel
J Balvin
Nicky Jam
Farruko
Gente De Zona
Wisin y Yandel

6. History Of Reggaeton
General Background
Reggaeton is a type of urban music genre from Latin music which originates from Puerto Rico since the
early 1990’s. it’s a genre which was influenced by hip-hop and Latin American/ Caribbean music. This
genre of music is includes singing as well as rapping in Spanish.
History
It is a genre which is common within the younger generation which originated in san Juan clubs of Puerto
Rico in 1991. At this time it was known as underground music because of its movement through informal
networks and performances in unofficial venues. DJ Nelson and Playero were influenced by hip hop and
Latin American music in order to create something at first called riddims which was then known as
Reggaeton first tracks.
Reggaeton was publically criticized due to the youth culture society of criminal and illegality which
started a police raid against the music therefore confiscating cassette tapes from music shops issuing
fines and the deflation of rappers through radio television etc. the only means of distribution was pirate
records and word of mouth until 1998. Then the music merged into modern day Reggaeton. Today its
popularity has risen as it became noticed by international audience in the 2000s.
Rise to popularity
Reggaeton was a genre which its lyrics based off of drugs, poverty, violence, love and sex. Although
these were the situations of the troubled on the inner city life the common themes are still found in
todays modern Reggaeton. Marquesinas (open garages) were used to record and distribute
underground music. Although the music was recorded in poor areas of Puerto Rico the music was still of
high quality which led to the genres popularity which crossed over different status and class barriers in
their music scene.

7. Reggaeton Artists Case Studie

8. Daddy Yankee
Stage name: Daddy Yankee
Birth Name: Ramón Ayala Rodríguez
Born: 3rd of February 1977 (aged 39) Puerto Rica, Río Piedras, San Juan
Genres: Reggaetón, hip-hop, Latin pop
Daddy yankee was born in Puerto Rico and raised in the neighbourhood of Villa Kennedy Housing Projects.
He originally aspired to be a baseball player however due to a shooting incident during his break from a
recording session with Reggaetón idol DJ Playero this allowed him to focus on his music career. Ever since
he has sold over 18 million albums.
1992 – 1999: His first album made in the studio as a solo artist was called ‘No Mercy’ released on April 5th
1995 through white lion records and BM records in Puerto Rico. He tried to compete with other artists like
DJ drako and their genre to create his own original style which lead him to ditch traditional rap to become
one of the first artist to perform Reggaetón
On the 28th of April Daddy Yankee won the ‘industry leader award’ in the Latin billboard awards 2016.
Political views:
In 2008 in order to promote voting in Puerto Ricos general election he performed a concert called “vota o
quedate callado” (vote or remain silent)
On the 25th of august 2008 he also recognized john McCain's candidacy for president of the united sates
and said that" McCain is a fighter for the Hispanic community”. In which he also moderated a debated
called “Vota o Quedate Callado: los candidatos responden a los jovenes “ which aired October 9 2008

9. Stage name: Don Omar
Birth Name: William Omar Landron
Born: 10th of February 1978 (aged 38) Puerto Rica, Carolina
Genres: Reggaetón, hip-hop, Latin pop
Don Omar is a singer, song writer as well as actor who became an active member of a
protestant church where he offered sermons. But after 4 years he left to pursue his dream of
singing.
Many months later he did his first public appearance at a nigh club with disc jokey Eliel Lind
Osorio. He then appeared on compilation albums of produces like luny tunes, Noriega and DJ
Eric. He had also worked as a backup singer for hector and tito. He was then helped to
produce his first solo album by hector Delgado. In 2004 he founded his own record label ‘All-
Star Records now known as Orfanato Music Group
In April 2007 Don Omar won the billboard Latin music award for Reggaeton album of the year
for king of kings. this was not only the most successful album of the decade in Latin America
but the most popular in the genre of Reggaeton
Don Omar's music has been used in movies like fast and furious as well as games such as
Grand Theft Auto. He has also starred in Fast and Furious as Rico Santos
Don Omar

10. Yandel
Stage name: Yandel
Birth Name: Llandel Veguilla Malave
Born: 14th of January 1977 (aged 39) Puerto Rico, Cayey
Genres: Reggaetón, hip-hop, Latin pop
Yandel is a Reggaetón musician, songwriter and record producer. He is well known as a
member of the duo Wisin & Yandel. He has 2 solo albums: quien contra mi released in 2003
and de lider a leyenda released in 2013 which was gold certified (Latin) by RIAA in 2014.
Wisin and Yandel met in school and started as a duo in 1998. they made their debut album in
2000 called los reyes del Nuevo milenio. They both found their own label WY Records in 2005
Wisin
Stage name: Wisin
Birth Name: Juan Luis Morera Luna
Born: 19th of December 1979 (aged 36) Puerto Rico, Cayey
Genres: Reggaetón, electropop, Latin pop
Wisin is also a Reggaetón musician songwriter and record producer with
the same background as Yandel. He has also release 2 solo albums, el
sobreviviente in 2004 and el regreso del sobreviviente in 2014

11. Nicky Jam
Stage name: Nicky Jam
Birth Name: Nick Rivera Caminero
Born: 17th of March 1981 (aged 35) Boston
Massachusetts U.S.
Genres: Reggaetón
Nicky jam was born in Lawrence Massachusetts however moved to barrio Obrero in Puerto
Rico when he was 10. His stage name was jokingly given to him by a homeless man. A music
executive had noticed his talent and so signed him which at the age of 14 led to him recording
his first album “Distinto A Los Demas”. Although his album was not successful it gained him
recognition in the music industry and caught attention of DJ Joe, Playero and Chiklin.
His solos career has slowly rise to fame with his work with daddy yankee over the years. In
2010 he decided to move to Medellin, Colombia where he found the attention from the fans
which he needed thus restarting his career. In 2015 he won a Latin Grammy award for best
urban performance and is also currently holding the record for most appearances on many
albums once held by daddy yankee.

12. Maluma
Stage name: Maluma
Birth Name: Juan Luis Londoño Arias
Born: January 28 1994 (Aged 22) Medellin, Colombia
Genres: Reggaetón
Maluma is a Reggaetón singer songwriter from Colombia who began his music career in
2010. Sony music/Sony music Colombia decided to sign him on after his song ‘Farandulera’
became a local radio hit.
In 2012 he signed a contract with Sony music Colombia and released his first album ‘Magia’.
In 2012 he was also nominated for a shock award as ‘best new artist’. In 2013 his single ‘la
temperature’ was his first single to enter the USA charts in Latin audience Billboard. He had
also won the shock 2013 award for ‘best song radio’
Although there is not much information on Maluma due to him being the one of the
youngest Latin artists he is considered as the best advocate for Reggaetón music in south
America.
He is currently a judge on the voice kids Colombia, and also hosted the kids choice awards
Colombia in 2014

13. Record Labels
Machete music is a record label largely associated with Reggaeton music as
well as some signing on non-Reggaeton artists. It’s part of universal music
Latin entertainment. It was founded in 2005 in Puerto Rico. Some famous
people signed are Don Omar, Ivy Queen, Xtreme and Chino & Nacho
El cartel Records previously known as Los Cangris Inc. was found on 26th of
august 1997 by Daddy Yankee in San Juan, Puerto Rico. This record labels
genre is Reggaeton and its distributor is Capitol Latin (2013 – Present).
Those signed to this record label other than Daddy Yankee include,
Brytiago, los de la Nazza etc.
Sony Music Latin is a record label for general Latin music. It is owned by
Sony music entertainment and was founded in 1980. its current location is
Miami, Florida, U.S.A. its current artists signed to this label are Carlos Vives,
Enrique Iglesias, Farruko, Maluma, Marc Anthony, Michel Telo, Nicky jam,
Prince Royce Shakira etc.