Dominique Down and Stephanie Rudnick from MKTG Sports + Entertainment presented 'Why Sports and Entertainment Brands Should Act Like Creators' at the Mumbrella Sport and Entertainment Summit.

1. WHY SPORTS & ENTERTAINMENT
BRANDS SHOULD ACT LIKE
CONTENT CREATORS
Ezechiel Ritchie - April 7th, 2022

2. CONFIDENTIAL
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PROPRIETARY
INFORMATION.
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Ezechiel Ritchie
Country Manager, ANZ & SEA
2

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3
CONFIDENTIAL
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PROPRIETARY
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We are obsessed
with helping creators & media owners

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OR
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4

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5

6. CONFIDENTIAL
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PROPRIETARY
INFORMATION.
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We’ve got reach
6
We’re the largest digital-
fi
rst company on social in the U.S. reaching almost half of Americans
Source: Tubular Labs | Audience Ratings | Unique Viewers (based on 30-sec quality views)
| Cross-Platform (YouTube+Facebook) | US Audience | Average Feb-Dec 2020
125M
101M
81M
91M
55M
76M
SmartStudy MetDaan
39M
Valent
TopDigital-FirstMediaProperties,USAudience
(Source: Tubular Labs)
Unique viewers
(monthly avg)
54M 51M
45M

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We’re up there with the media giants
7
Including traditional media companies, we have the fourth largest social audience in the U.S.
Cross-platform
unique viewers
146M
138M
125M
126M
101M
118M
91M
76M
67M
Source: Tubular Labs | Audience Ratings | Unique Viewers (based on 30-sec quality
views) | Cross-Platform (YouTube+Facebook) | US Audience | Average Feb-Dec 2020
81M
TopU.S.companiesbymonthlycross-platformuniqueU.S.viewers

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Our three
business pillars
8
MrBeast Jackie Aina How
Ridiculous
Patrick Starrr PewDiePie The Mighty
McClures
Media Partners
Creator Partners
O&O Channels

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Community building is in our DNA
9
#1 BEAUTY COMMUNITY
1 Billion views / month
#1 FOOTBALL COMMUNITY
1 Billion views / month
#2 BASKETBALL
COMMUNITY
#2 MOVIES COMMUNITY #2 GAMING COMMUNITY
600 Million views / month
800 Million views / month 500 Million views / month
We’ve done it for us.
We’ll do it for you.

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MrBeast
90M YOUTUBE
Content Creators have been paving the way
10
Nas Daily
20M FACEBOOK
PewDiePie
111M YOUTUBE
Like Nastya
86M YOUTUBE
Karina Garcia
9.3M YOUTUBE
Jackie Aina
3.5M YOUTUBE
Rezendeevil
29M YOUTUBE
Triggered Insaan
15M YOUTUBE

11. The Creator Economy:
$133 Billion Wave
That’s Only Accelerating

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The Divide
12
Creators
Media companies

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The New Reality
13
Creators
Media companies

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14
Endless potential to
unlock
Established audience &
community
Where Creators & Media Companies Meet
Extensive video libraries
Extensive video libraries

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15
Endless potential to
unlock
Established audience &
community
Where Creators & Media Companies Meet
Extensive video libraries Established audience &
community

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INFORMATION.
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FOR
DISCLOSURE
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16
Endless potential to
unlock
Established audience &
community
Where Creators & Media Companies Meet
Extensive video libraries Endless potential to
unlock

17. Why going
multi-platform is key

18. CONFIDENTIAL
AND
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Video is King & Audiences are fragmented
18
0
4
8
12
16
Free-to-air-live TV actively
Gen Z Millennials Gen X Boomers Matures
Free Video Platform Social media video
Hoursofvideocontentviewedperweek
Media Consumer Survey 2021 Australian digital entertainment audience preferences (tenth edition)

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Across the digital ecosystem as well
19
Source: Statista
Source: Hootsuite
Source: Market research agency, Lucid

20. CONFIDENTIAL
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INFORMATION.
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Breaking down the hurdles
20
1 2 3
Every social media platform
is di
ff
erent
It takes a lot of time It requires money and resources
Ifyoudon’tgomulti-platform,you’releavingmoneyonthetable

21. CONFIDENTIAL
AND
PROPRIETARY
INFORMATION.
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Bene
fi
ts to Media Owners
21
CONNECT
Find new fans and build your
community
DIVERSIFICATION
Expand your social presence to
multiple platforms.
PASSIVE INCOME
Build additional revenue streams
with existing content

22. CONFIDENTIAL
AND
PROPRIETARY
INFORMATION.
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FOR
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Two opportunities for content owners and media partners
22
License video clips for use in our owned
and operated social channels
ContentLicensing
SocialMediaManagement
As an operating partner, we edit, optimise,
publish, and manage your content across
multiple social media platforms.

23. CONFIDENTIAL
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PROPRIETARY
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Jellysmack powering Sony Pictures Growth Multi-Platforms
23
Views Views

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Clip Licensing:
Viewership & revenue Growth
PewDiePie
200
400
600
800
1
9
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Monthly Views
Facebook YouTube
Million Views
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J
u
l
YouTube
(Million Subs)
YT Subscriber Growth
Binge Society
Growth

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PROPRIETARY
INFORMATION.
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What types of media companies should look into this?
25
Hellthy Junk Food
TV NETWORKS
PRODUCTION COMPANIES
RADIO PROGRAMS
SPORTS LEAGUES
PUBLISHERS

26. CONFIDENTIAL
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26
Diversify, Connect & Generate incremental Revenue
1
Become less vulnerable to platform changes and Audience Shifts
3
Build a Sustainable Business for the Future
2
Reasons
to Act
like Video
Content Creators
TOP 3

28. than
k
y
o
u
!
ezechiel.ritchie@jellysmack.com
jellysmack.com