Sefiani’s Mandy Galmes and Julia Hoy present 'Embedding Sustainability into your narrative:Are you ready to have an Authentic Conversation?' at Mumbrella CommsCon 2022.
Sefiani’s Mandy Galmes and Julia Hoy present 'Embedding Sustainability into your narrative:Are you ready to have an Authentic Conversation?' at Mumbrella CommsCon 2022.
'Unsustainably Sustainable' by Dr Carl Ungerer and Vanessa Liell at Mumbrella...Brittany Ferdinands
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Similaire à Sefiani’s Mandy Galmes and Julia Hoy present 'Embedding Sustainability into your narrative:Are you ready to have an Authentic Conversation?' at Mumbrella CommsCon 2022.
Employer Branding - Turning Your Messaging Inside OutLindsey Barnett
Similaire à Sefiani’s Mandy Galmes and Julia Hoy present 'Embedding Sustainability into your narrative:Are you ready to have an Authentic Conversation?' at Mumbrella CommsCon 2022. (20)
Sefiani’s Mandy Galmes and Julia Hoy present 'Embedding Sustainability into your narrative:Are you ready to have an Authentic Conversation?' at Mumbrella CommsCon 2022.
3. Communication that Matters
FEAR HOLDS
PEOPLE BACK
80%
believed that the
majority of brands
do not have a unique
or genuine position
on sustainability.
67%
believed that
most companies
did not have an
overarching vision
for their
sustainability
commitments.
86%
agreed that
‘driving positive
change beyond your
company’s footprint’
is needed to be
recognised as a
sustainability leader.’
Communication that Matters
4. Communication that Matters
SUSTAINABILITY
IS SILOED
Communication that Matters
“
Sustainability is still
largely buried in
corporate functions
unless it is fundamental
to a brand
or company purpose.
Financial Services sector respondent,
Sefiani Sustainability Communications Survey,
March 2022
5. Communication that Matters
EMPLOYEES
WANT TO
BE ACTIVE
PARTICIPANTS
Communication that Matters
What do employees
want when it
comes to sustainability?
More opportunities
to shape it.
Industry respondent,
Sefiani Sustainability Communications Survey,
March 2022
“
6. Communication that Matters
LEADERS
NEED THE
COURAGE TO
COMMIT TO
CHANGE
Communication that Matters
This is no longer a PR
exercise. Scrutiny is high,
there is no tolerance for
greenwashing or spin. Leaders
need to be willing to openly
state aspirations and publicly
hold themselves to account on
the way there.
Industry respondent,
Sefiani Sustainability Communications Survey, March
2022
“
8. Communication that Matters
SCORE Framework
Simplify
Make your
purpose
simple and
convincing.
Connect
Make sure
your purpose
connects with
practice.
Own
Boards need
to own their
company’s
purpose.
Reward
Incentivise
purposeful
behaviour.
Exemplify
Tell great
stories about
your purpose.
10. Communication that Matters
02
Connect
● No disconnect between words
and actions
● Employees need to be activated
and ready to play a role in
tangible targets
CASE STUDY
11. Communication that Matters
03
Own
● Consistently show up
● Are accountable and answer
tough questions
● Look outward
● Inspire their stakeholders
CASE STUDY
12. Communication that Matters
04
Reward
● Give people a meaningful role
to play
● Create campaigns that motivate
and incentivise people to be
part of the change
CASE STUDY
Our purpose
is to make
sustainable living
commonplace
14. Communication that Matters
SCORE Framework
Simplify
Make your
purpose
simple and
convincing.
Connect
Make sure
your purpose
connects with
practice.
Own
Boards need
to own their
company’s
purpose.
Reward
Incentivise
purposeful
behaviour.
Exemplify
Tell great
stories about
your purpose.
15. Communication that Matters
Key takeaways
Ensure purpose and
sustainability are
working together.
1.
A highly engaged and
activated workforce is
critical to success.
2.
Leaders need to be
visible and prepared
for scrutiny.
3.