Bulk SMS Marketing is a quick way to convert your active database of audience to be customers, as SMS Campaign have greater reach ability and open rate compared to other forms of marketing such as email campaigns

1. International Bulk SMS Messaging
Service Provider
Do You Know What The Power
Of BULK SMS Is?
________________________________________
BROADNET TECHNOLOGIES

2. info@broadnet.me
Sometimes, a TV commercial could cost as much as $5
million for a mere 30-seconds timeframe. Now, what if a
business could achieve same level of audience
engagement that a TV commercial does or even exceed
it in scale by paying a fraction of the cost?
Welcome to SMS marketing - the old frontier of
communication that is still the gold standard of
advertisement. Dirt-cheap yet highly effective; there're
more to SMS that just seems. Please read on!
Content Of The Article -
• What is SMS?
• Benefits of SMS

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• What is SMS marketing?
• What is the goal of SMS marketing?
• Statistics on SMS marketing
• Tinder: SMS marketing case study
• The evolving trends of SMS marketing
• How to positively leverage on the power of SMS
marketing?
• How not to use SMS marketing
• BroadNet's SMS marketing
What is SMS?
We all know about SMS, isn't it? However, how many of
us actually know what its full form is? SMS is short for
short messaging service. Usually it is defined as text
message - of up to 160 characters that is delivered to
the recipients on their mobile phones.
Top Benefits of SMS
• SMS plays an extremely cost effective alternative to
popular marketing channels
• It is non-intrusive. It does not interfere with the
activity a recipient does when s/he receives an SMS

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• It works as a real-time two way communication
• It directly reaches the recipient's mobile phone. No
obstacle - quick, simple!
• SMS can be tweaked according to the volume of
attendees
• It can be forwarded, stored for later use
What is SMS Marketing?
SMS marketing - short for short message service
marketing - is the process, which leverages on text
messaging platform to share promotional messages. In
other words, it the act of sending promotional messages
to people who want to receive the communication.
What is the goal of SMS marketing campaign?
The goal of SMS marketing is to build a database of
active audiences, who could turn out to be customers. In
the broader sense, it refers to the act of identifying
prospects, developing an active database of their
information, connecting with them by managing a
systematic communication and most importantly
building a long-standing positive, mutually beneficial
attitude.
Businesses - irrespective of verticals - leverage on the

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power of standalone marketing platforms in order to
achieve continued growth. SMS marketing provides
them complete security and affordability to score well.
Companies that seek to develop a long-standing
footprint for their business makes SMS marketing one
of the core focus of their marketing technique.
Statistics on SMS marketing
Many interesting revelations about SMS marketing has
so far been surfaced from standalone research and
other types of measurable studies. SMS campaigns have
greater reach ability and open rate compared to other
forms of marketing such as email campaigns.
A lot of people that is a whopping 70% user rely on SMS
opt-in or other type of mobile device solutions to make
informed purchasing activity. Coupons delivered using
SMS usually enjoy redemption rate that is 10 times
higher than printed coupons.
Few SMS marketing messages received are considered
as spam. A whopping 90 percent of messages are read in
as little as three minutes. These are just a few of the
many facts about SMS marketing. In its entirety, it can
be reasonably concluded that SMS marketing is one of
the most cost effective and highly engaged form of

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marketing that is trusted by businesses from all around
the world.
Tinder: SMS marketing case study
Tinder - the leading dating app available today - is an
excellent example of how an idea can be popularized
using SMS. Here's a report from Business Insider -
where answering the question How did you know
Tinder was an instant hit?, a founder of the app, Rad,
said - We had the app. Justin was figuring out how to
promote it. Then one day he took everyone's phones
and spammed all of our address books, including his
own. I thought, "OK, this probably isn't going to work,
but let's try it."
We texted literally 500 people; immediately, 80% of the
people we texted signed up. The next day, we grew
50%. And I thought, "Wow, that's shocking." The
metrics and the engagement were shocking. We had to
fact-check what we were seeing.
The above quote is sourced from this website
So, the power of SMS cannot be simply underestimated.
It serves as an accessible and highly targeted form of
marketing that works and get the messaging out. There

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are many other case studies that represent the power of
SMS marketing.
The evolving trends of SMS marketing
SMS marketing changes its design, format and basis -
based on the need of the time and depending on the
preferences and priorities of the end consumers. But
the edge and perfection remain intact.
SMS marketing is evolving, and although its format
remains unchanged, it keeps changing in intensity and
scope. Here are some of the top trends that are defining
the existing time -
Need for compliance and adhering to the standard rules
and regulations like TCPA in order to safeguard
consumer rights has become urgency
Introduction of artificial intelligence in channelizing the
efforts of SMS marketing is the talk of the day. The
need for integrating the SMS with changing preference
of consumers and improving the adaptability across
new platforms such as smart-phones is crucial
Marketers want to leverage on SMS marketing, but they
need more engagement and for that SMS marketing
companies are channelizing their efforts in developing
high quality, engagement-oriented content

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How to positively leverage on the power of SMS
marketing?
• Create clear deliverables
• Plan ahead
• Know your audience
• Write effective messages
• Use call to action
• Understand what the good time to send is
• Promote opt-in across media
• Focus on the best clients
• Create clear deliverables
Understand why you are in the game, what you can
deliver as a company, know your core areas of strength
and limitations. Measure your budget and develop a
strategy.
• Plan ahead
Never make hurry while making a strategy. Plan ahead,
and not while in the game. Use case studies and learn
how to beat the race and edge ahead

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• Know your audience
One of the most costly mistakes companies make is to
send SMS to wrong set of audience. This is a blunder.
Research the market, learn from competition and
prepare a curated list of audiences who read and react
rather than those who ignore and forget
• Write effective messages
One of the core ingredients of SMS marketing is content
or text. An uninteresting text message does not convert
whereas effective copy gets read and convinces reader
to make an action
• Use call to action
Your call to action need to be simple and to the point,
generating interest - quickly!
• Understand what the good time to send SMS is
Because no one is free today, learn what the good time
to send SMS is. Usually, an effective SMS does not make
a delay while it always arrives on time!
Other than the above-mentioned points, it is very
important that you Promote opt-in across media and
focus on the best clients.

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• How not to use SMS marketing
Do not spam, maintain professionalism, do not send
messages that might bring your reputation down,
always maintain integrity, and make sure you engage
your audience holistically rather than connect with
them solely for profit.
BroadNet’s SMS marketing
Broadnet is a leading SMS solutions provider, with
an impressive footprint in the industry. The company
provides a fully operational Bulk SMS Platform that can
adapt to new business environments. This SMS platform
enables businesses to achieve highest quality service
and effective support compliance handling. Broadnet
helps different businesses communicate easily to their
customers and to gain new customers through its
professional services.
Why BroadNet SMS?
• Large SMS International Coverage
• Fast SMS Delivery
• 24/7 SMS Support
• No Setup Charge for any SMS account
• No Minimum SMS to Purchase

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• No Hidden Cost for any SMS package
• No Port Fees for SMS
Broadnet SMS advantage
As their website states "Broadnet has a state-of-the-art
and effective mobile platform which is guaranteed to
offer a direct, real-time and riveting experience for
users and SMS is just the ticket to put your message
across them. When it comes to either acquiring or
dealing with business critical content, passwords or
push marketing, the company has the answer for each of
these of your business concerns."
With Broadnet as you trusted, single source provider of
custom bulk SMS marketing solutions, you as a business
entity can achieve long-standing customer engagement
and high conversion rate.
To learn more about BroadNet’s SMS solutions and
how it can help you grow; please feel free to visit
their website here
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About the Author:
BroadNet Technologies is an international leading
Business Messaging Solution Provider. It’s joined
the GSMA as an Associate Member also it has been
awarded certification to the ISO 27001:2013;
BroadNet Technologies has been a pioneer in the use of SMS-Messaging
Service across global markets since 2003 thus widening its range of
products and services to include Bulk SMS, A2P SMS, HLR Lookup, SMSC
Gateway, SMS Firewall, Web Solutions, and Mobile Applications.
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Contact Now:
Company : BroadNet Technologies
Website : http://www.Broadnet.me/
Email-Id : info@broadnet.me
Address : Business Bay, Al Manara Tower, Dubai,
United Arab Emirates
Phone : 97144567768
Pin code : 411006
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Reference:
https://www.broadnet.me/blog/do-you-know-what-the-power-of-bulk-sms-isquee