This document outlines the design progression of a poster meant to inform parents about the importance of reading with their children. The initial design included hand-drawn images and a watercolored background. Through adjustments, the designer removed the background, added primary colors, and changed fonts and formatting to create a cleaner, more professional look while maintaining a primary style. The final design emphasized key words through font and color changes to better communicate the message.

1. Brock Bergstedt
Design Progression
GOAL: To inform parents on the importance of reading with their
child at home to benefit their futures.
AUDIENCE: Parents of students of Weddle elementary school.
MESSAGE: Reading with your students can increase their interest in
learning and have a positive impact on their future.

2. Original.

3. Adjustments.
I liked my original design but was not sure where to go with it
next. I wanted to add some images that looked primary or kid
drawn.
• Could not find images available that matched my vision. I
drew my own and added a watercolored background.
• Wanted my font to match my hand drawn images so I
changed the font to be more loose and handwritten.
• I added a yellow block behind the sun to emphasize the
brighter future.

5. Adjustments.
I liked the look of the water color background and wanted to
add more alignment to my design.
• Decided to add colored squares behind my text.
• Aligned my text to the right and added some different fonts.
• Underlined my heading to make it contrast from the body text.

7. Adjustment.
I wanted to remove the watercolored background so that I
could play with more colors.
• Decided to stick with the primary colors.
• Wanted to solidify my style as primary.
• Removed the underline from my sub heading and put it into a
separate color box. This had a better impact and helped
distinguish my heading from my body of text.
• Changed the font so that the text was easier to read.

9. Adjustments.
For my final design I really wanted to keep my style of primary
but wanted it to look tighter and more professional. I really
liked my blocks of color and thought it really helped with my
alignment.
• Took the heavy outline off my color blocks.
• Played with the fonts and created contrast with structure,
size, font, weight, and color.
• Emphasized the word habit as well as every time I used the
word you.