The methods explained in this presentation are only meant to be used Mindfully and Ethically, to your advantage within your organization to create a more devoted and hard-working team and not to MANIPULATE the actions of others. All of us be a human being!

1. A hack on increasing productivity by applying the principles
of Commitment and Consistency
How to Master
Persuasion In
Your Workplace
© 2019 Monsieur Zee™

2. Caveat Emptor!
The methods explained in this presentation are only
meant to be used Mindfully and Ethically, to your
advantage within your organization to create a more
devoted and hard-working team and not to
MANIPULATE the actions of others.
All of us be human being!

3. THE SCENE!

4. Imagine you're standing on a queue to use the ATM on a very sunny day, and
someone comes to stand behind you. You don't make eye contact; you're
simply standing on the queue. The person suddenly walks off, probably going
to stand in a shade, whsipering “I’m behind you”. Minutes later, someone
comes up and stands behind you. How motivated would you be to tell him that
there’s already someone behind you.
ACT I:
Story for illustration purposes only

5. Here's a different scenario. You're standing on the queue to use the ATM, and
someone comes to stand behind you. The person smiles at you, says hello, and you
have a few seconds of small talk lamenting and just being Nigerians. A minute later,
before the person walks off to stand briefly in the shade, she asks if you would
please watch her space behind you for a while. If someone comes to stand behind
you after, would your response change? Would you tell them someone was there
already?
ACT II:
Story for illustration purposes only

6. The Reveal
If you're like most people, you're much more motivated to
protect the space of the person in the second scenario. Why is
that?
The reason is because of the psychological principle of
Commitment and Consistency

7. “Once we commit to
something – especially if
that commitment is
verbalized to another
human being – we feel an
overwhelming need to
stay consistent with the
commitment.”

8. We have a powerful drive to keep our outward actions in-sync with
our internal beliefs because this is how our brains are wired and
because it's socially beneficial
This drive to align our beliefs and actions also stems from wanting to
appear consistent to others. This drive is so strong, we will alter our
beliefs to say consistent with our actions
As simple as Alignment…

9. Coercion isn't
Persuasion
For the principle of Commitment and
Consistency to work, however, the
Commitment needs to be totally self-
motivated. Coercion doesn't trigger the same
psychological effect.

10. How then can you
provoke
Commitment and
as a result
Consistency?

11. Get Your Foot in the Door
You get your foot in the door with a small
request to which saying, "Yes," is easy.
This small commitment triggers the rule of
consistency, making saying, "Yes," easier to
subsequent requests.

12. “Getting that first commitment, no matter how small, from
colleagues is like knocking over the first domino. All you need to
do after that is give them more opportunities to stay consistent with
their new self-image.”

13. Encourage
People to
Express Their
Passions —
Then, Take
Action
Think about an issue on
which you want to
influence a colleague,
and then ask him to
explain to you why he's
passionate about it

14. “When your employees don't just
verbalize a commitment, but act
upon that commitment, their
commitment will run deeper.”

15. Give Employees
Opportunities
to Stay
Consistent
Reinforcement can be
a stronger influence
than reward.

16. “When a colleague does a
task, congratulating him
on being a hard worker
will have a much greater,
longer-lasting
psychological impact
than simply recognizing
him for his current effort.”

17. Encourage public commitments
– they’ll be less likely to back
out.
Commitments made in private are easy to break.
But when something that we said is heard by everyone
else, there is a strong desire to want to uphold that
statement.

18. “When we publicly state an intention, we
are much less likely to change our minds
later. Remember, believing that we're
consistent is not enough. We want other
people to believe that we're consistent,
too!”

19. In summary, Persuade by:
Getting them to put
in as much effort as
possible, so that
they’ll perceive the
end results as more
worthwhile
Making them
commit to a stand,
and leverage future
stance using the
statement/identity
that they’ve made
Showcasing their
choices to the
public, so that
they’re now
accountable to
everyone else
The persuasion hack 101

20. HAPPY
PERSUADING!
But rememberethically cause las las all of us be
human being!
© 2019 Nwaguru Ikechukwu