Smith & Sons Master Franchise Info Book

MASTER FRANCHISE INFORMATION BOOKLET
smith-sons.com

THE FRANCHISOR
Corey Passey
Leigh Wallis
Darren Wallis
Greg Gardner
Phone +61 7 5478 4014
Fax +61 7 5477 7133
Corey +61 478 167 725
Managing Director e-mail:
corey@smithandsonshq.com
Smith & Sons Remodeling Experts are a world class
remodeling company who re-design and remodel
homes to the highest professional standards, with
the results exceeding customer’s expectations.
With innovative and exciting styling, a remodel by
Smith & Sons is quick to impress, as the company
is committed to originating concepts and styles
that suit each home owner wanting to remodel
their current home, while maintaining the highest
level of quality.
“Remodels that look superb, fit perfectly to our
clients lifestyle, and are both practical and liveable,
without compromising on our quality and building
methods, is what Smith & Sons strive to provide.”
- Corey Passey
SMITH & SONS
REMODELING EXPERTS
SMITH & SONS
REMODELING EXPERTS
Brook Swientisky
Corey Passey
Leigh Wallis
Darren Wallis
Greg Gardner
Brook 303 249 4262
Fax 303 768 0110
Phone 800 982 0680
CEO e-mail:
brook.swientisky@smith-sons.com
THE FRANCHISOR
Smith & Sons Remodeling Experts are a world class
remodeling company who re-design and remodel
homes to the highest professional standards, with
the results exceeding customer’s expectations.
With innovative and exciting styling, a remodel by
Smith & Sons is quick to impress, as the company
is committed to originating concepts and styles that
suit each home owner wanting to remodel their
current home, while maintaining the highest
level of quality.
“Remodels that look superb, ﬁt perfectly to our
clients lifestyle, and are both practical and liveable,
without compromising on our quality and building
methods, is what Smith & Sons strive to provide.”
- Corey Passey

Connecting to a support network of
professionals where there is synergy and an
open flow of information and communication
is the perfect launching pad for Master
Franchisees entering the remodeling industry.
With peer support, leadership, regular
meetings and training, new owners of Master
Franchises gain a wealth of knowledge and
experience merely by association with the
Smith & Sons team.
Systems are the structure of Smith & Sons
that ensure efficient, professional service,
effective marketing plans and quality
construction. The systems have been
developed, proven and refined by a proven
construction team with a recorded 25,000
projects completed successfully.
Therefore, Smith & Sons offers more than just
association with a distinctive brand, they offer
support and proven business systems that
will position new Master Franchises with a
competitive edge over other competitors in a
rapidly growing industry.
EXPERIENCE THE
SMITH & SONS
REMODELING EXPERTS
FAMILY
Teams and a team spirit are critical to
business success. However, here at Smith
& Sons, we take it one step further and we
call it ‘family’. We treat everyone as if they
are a guest in our own home. We may be
one of the largest remodeling businesses
around but believe us; this is nothing like a
corporate business - no one gets labeled by
a number. The longer you’re with the family,
the more you get that special feeling of
belonging to an exceptional group of people.
We know that our success is derived from
the success of each Master Franchisee,
and we therefore place a great deal of
importance in selecting the right people that
we feel would fit into our family.
We’re about giving our Master Franchisees
the brand name, marketing products,
business tools, business systems, business
training, and support that allows the small
home renovator to compete with the much
larger local, state and national operations.
THE DNA OF SMITH &
SONS REMODELING
EXPERTS

To rise to a new challenge with incredible
benefits and rewards, limited only by their
commitment to success.
To implement their business, sales, marketing and
leadership skills in the expansion of Smith & Sons.
To passionately forge into new territories and
markets with Smith & Sons, and implement
strategies to maximise market share.
To acquire, develop and lead a growing group of
Franchisees who own, operate and manage Smith &
Sons franchises.
To implement strategies for consistent growth in every
area of their Master Franchise, and their Franchisees.
To benefit from joining forces with a professional
team who are leaders in the remodeling and
franchising industry.
To create a valuable asset to sell when they
want to retire.
To work on the business, not in the business.
Only people with drive, ambition and passion
should invest in a Smith & Sons Master Franchise,
and the company enables Master Franchisees
every chance of success in the initial years of
operation with varied resources helping them
every step of the way.
WE REQUIRE QUALITY
BUSINESS PEOPLE WHO DESIRE

Spending your time building someone
else’s wealth?
Working for someone else?
Not being rewarded for working hard?
Not building an asset you can sell?
THE SOLUTION – A
SMITH & SONS
MASTER FRANCHISE......
Become a part of Smith & Sons – the
remodeling company that is expanding across
the globe. Discover the incredible benefits of
being a part of a team that is dedicated to your
success. Enjoy your work and your lifestyle.
HAD ENOUGH OF

Smith & Sons originated from the consistent
enquires that G.J. Gardner Homes received in
regards to carrying out remodels. In an industry
that lacked professionalism and complete customer
service, the directors of G.J. Gardner Homes saw
the opportunity to create a remodeling company
that could deliver those qualities and more to home
and commercial remodelers.
2008 saw the conception of Smith & Sons, with
directors Corey Passey, Darren Wallis and Greg
Gardner at the helm. The first Smith & Sons office
opened in March of that year, and within 7 years,
there were 90 franchisees operating.
The Smith & Sons teams quickly became well known
for their prominent Design Centre’s, distinctive
vehicles and most importantly outstanding
customer service. Within weeks of opening,
offices were inundated with enquiry in what many
considered a global recession, and each month more
offices were added to Smith & Sons.
With a company culture of excellence, team spirit,
hard work and enjoying life, Smith & Sons has raced to
the front of the remodeling industry, and has already
forged successful and long lasting business and client
relationships. The next few years look to be a great
ride for all involved with the Smith & Sons team.
COMPANY
HISTORY

Completed carpentry apprenticeship in 1997
and moved to New Zealand in 1998 after buy-
ing a G.J. Gardner Homes Franchise. At the
age of 21 he started the franchise from scratch
in a foreign town and country and 9 years later
had built a successful business and built over
350 new homes.
Corey was able to go from an unknown builder
to a house hold name and one of the biggest
builders in his franchise area, with the help of
proven systems and a strong brand.
Greg and Darren hand-picked Corey to over-
see the growth of Smith & Sons due to the
leadership, sales and marketing skills he had
developed which were imperative to growing
and maintaining the Smith & Sons Renovations
& Extensions organization. Corey continues to
be actively involved in the day to day running
of the business, providing direction and strate-
gy, and dealing with Master Franchisees, help-
ing them to grow their respective businesses.
Studied and completed a Bachelor of
Commerce at the University of Queensland
majoring in accounting, finance and
computing. Darren is a Certified Practicing
Accountant, and Fellow of the Australian
Institute of Company Directors. In 2001
Darren was awarded the prestigious Young
Accountant of the Year Award.
Darren has worked with G.J. Gardner Homes
as an accountant since March 1994. He was
involved in the daily running of the business
concerning financial matters, including
working with the company’s own independent
accountant in the preparation of financial
statements, and other managerial tasks.
Darren became a director and partner of the
Franchisor company in January 1996. In 2002
Darren was appointed as the Franchisor’s
managing director.
Darren now works with Smith & Sons in the
role of strategic development.
COREY PASSEY DARREN WALLIS BCOM CPA FAICD
WHO ARE WE
and moved to New Zealand in 1998 after buy-
ing a G.J. Gardner Homes Franchise. At the
age of 21 he started the franchise from scratch
in a foreign town and country and 9 years later
had built a successful business and built over
350 new homes.
Corey was able to go from an unknown builder
to a house hold name and one of the biggest
builders in his franchise area, with the help of
proven systems and a strong brand.
Greg and Darren hand-picked Corey to over-
see the growth of Smith & Sons due to the
leadership, sales and marketing skills he had
developed which were imperative to growing
and maintaining the Smith & Sons Renovations
& Extensions organization. Corey continues to
be actively involved in the day to day running
of the business, providing direction and strate-
gy, and dealing with Master Franchisees, help-
ing them to grow their respective businesses.
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COREY PASSEY DA
WHO ARE WE
BROOK SWIENTISKY
After completing a degrees in Architectural
Engineering Technology from Penn State
and Bachelors of Science in Architecture
from New York Institute of Technology Brook
worked as a PM for a commercial general
contractor Manhattan.
Brook then worked as Vice President Lennar
Homes Colorado, one of the nation’s largest
home builders. Responsibilities included,
Construction Oversight and Management of
Master Planned Communities, Purchasing,
Sales, Marketing, & Sales Management, Land
Negotiations & Development, Golf Course
& Facility Construction, and Architectural &
Structural Design.
Brook left corporate life to develop a privately
owned high end residential remodeling
and custom re-development firm. After
being introduced to Greg Gardner & Darren
Wallis, Brook decided to join forces with G.J.
Gardner Homes. Combining Brook’s years
of experience in construction, real estate,
and financing, knowledge of local practices,
along with the proven franchise management
system, it was a natural extension to head
up Smith & Son’s Remodeling Experts in the
United States.
.
and moved to New Zealand in 1998 after
buying a G.J. Gardner Homes Franchise. At
the age of 21 he started the franchise from
scratch in a foreign town and country and 9
years later had built a successful business
and built over 350 new homes.
Corey was able to go from an unknown
builder to a house hold name and one of the
biggest builders in his franchise area, with the
help of proven systems and a strong brand.
Greg and Darren hand-picked Corey to
oversee the growth of Smith & Sons due to
the leadership, sales and marketing skills
he had developed which were imperative to
growing and maintaining the Smith & Sons
Renovations & Extensions organization.
Corey continues to be actively involved in the
day to day running of the business, providing
direction and strategy, and dealing with
Master Franchisees, helping them to grow
their respective businesses.
COREY PASSEY

and became a registered builder in 1980. He
moved from Cardwell in Northern Queensland
down to the Sunshine Coast where he founded
G.J Gardner Homes.
Greg founded G.J. Gardner Homes in 1983,
and grew that company into six managed
offices around South East QLD before
franchising operations in 1994 to expand on a
much greater scale.
With only a very small team at Corporate
Office, G.J Gardner homes grew quickly across
Australia, and expanded in New Zealand
where they became NZ’s number on new
home builder in a matter of a few years. G.J
Gardner Homes then expanded in to the U.S
and Greg moved there to assist in it’s growth.
As an integral part of the conception of Smith
& Sons, Greg still meets with the directors on a
quarterly basis to continually grow the brand.
Completed an automotive apprenticeship
in 1991, then worked for various companies
in that industry. After further study in
training and development, including a
Certificate IV in Workplace Training and
Assessment, he became Service Manager of
a new car dealership for over three years.
He then moved into sales and advertising
in the same company. After gaining
knowledge in sales and marketing,
including publishing his own magazine, he
commenced work for G.J. Gardner Homes
to oversee their marketing operations, and
other managerial duties, and commenced
working with Smith & Sons at the
company’s inception. His main role was to
oversee the marketing, website, internal
and external communications, manuals and
general administration.
Leigh became a director of Smith & Sons
in January 2010. Leigh also retains a daily
active role in the business and liaises with
Franchisees and Master Franchisees in a
variety of capacities.
GREG GARDNER LEIGH WALLIS
Studied and completed a Bachelor of Commerce at the University of Queensland
majoring in accounting, finance and computing. Darren is a Certified Practicing
Accountant, and Fellow of the Australian Institute of Company Directors. In 2001
Darren was awarded the prestigious Young Accountant of the Year Award.
Darren has worked with G.J. Gardner Homes as an accountant since March
1994. He was involved in the daily running of the business concerning financial
matters, including working with the company’s own independent accountant in the
preparation of financial statements, and other managerial tasks.
Darren became a director and partner of the Franchisor company in January 1996.
In 2002 Darren was appointed as the Franchisor’s managing director.
Darren now works with Smith & Sons in the role of strategic development.
Completed carpentry apprenticeship in 1978 and became a registered builder in
1980. He moved from Cardwell in Northern Queensland down to the Sunshine
Coast where he founded G.J Gardner Homes.
Greg founded G.J. Gardner Homes in 1983, and grew that company into six
managed offices around South East QLD before franchising operations in 1994 to
expand on a much greater scale.
With only a very small team at Corporate Office, G.J Gardner homes grew
quickly across Australia, and expanded in New Zealand where they became NZ’s
number on new home builder in a matter of a few years. G.J Gardner Homes then
expanded in to the U.S and Greg moved there to assist in it’s growth.
As an integral part of the conception of Smith & Sons, Greg still meets with the
directors on a quarterly basis to continually grow the brand.
Completed an automotive apprenticeship in 1991, then worked for various
companies in that industry. After further study in training and development,
including a Certificate IV in Workplace Training and Assessment, he became
Service Manager of a new car dealership for over three years.
He then moved into sales and advertising in the same company. After gaining
knowledge in sales and marketing, including publishing his own magazine, he
commenced work for G.J. Gardner Homes to oversee their marketing operations,
and other managerial duties, and commenced working with Smith & Sons at the
company’s inception. His main role was to oversee the marketing, website, internal
and external communications, manuals and general administration.
Leigh became a director of Smith & Sons in January 2010. Leigh also retains
a daily active role in the business and liaises with Franchisees and Master
Franchisees in a variety of capacities.
1997
r buy-
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rs later
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owing
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Studied and completed a Bachelor of
Commerce at the University of Queensland
majoring in accounting, finance and
computing. Darren is a Certified Practicing
Accountant, and Fellow of the Australian
Institute of Company Directors. In 2001
Darren was awarded the prestigious Young
Accountant of the Year Award.
Darren has worked with G.J. Gardner Homes
as an accountant since March 1994. He was
involved in the daily running of the business
concerning financial matters, including
working with the company’s own independent
accountant in the preparation of financial
statements, and other managerial tasks.
Darren became a director and partner of the
Franchisor company in January 1996. In 2002
Darren was appointed as the Franchisor’s
managing director.
Darren now works with Smith & Sons in the
role of strategic development.
DARREN WALLIS BCOM CPA FAICD
and became a registered builder in 1980. He
moved from Cardwell in Northern Queensland
down to the Sunshine Coast where he founded
G.J Gardner Homes.
Greg founded G.J. Gardner Homes in 1983,
and grew that company into six managed
offices around South East QLD before
franchising operations in 1994 to expand on a
much greater scale.
With only a very small team at Corporate
Office, G.J Gardner homes grew quickly across
Australia, and expanded in New Zealand
where they became NZ’s number on new
home builder in a matter of a few years. G.J
Gardner Homes then expanded in to the U.S
and Greg moved there to assist in it’s growth.
As an integral part of the conception of Smith
& Sons, Greg still meets with the directors on a
quarterly basis to continually grow the brand.
He then moved into sales and advertising
in the same company. After gaining
knowledge in sales and marketing,
including publishing his own magazine, he
commenced work for G.J. Gardner Homes
to oversee their marketing operations, and
other managerial duties, and commenced
working with Smith & Sons at the
company’s inception. His main role was to
oversee the marketing, website, internal
and external communications, manuals and
general administration.
Leigh became a director of Smith & Sons
in January 2010. Leigh also retains a daily
active role in the business and liaises with
Franchisees and Master Franchisees in a
variety of capacities.
GREG GARDNER LEIGH WALLIS
1978
0. He
nsland
ounded
83,
d
LEIGH WALLIS

1. Corporate Vision - “Worlds No. 1 Home Remodeler”
2. Master Vision - “Leading Home Remodeler in the
country or state of operation”
3. Franchisee Vision – “The Leading Home Remodeler
in the area of operation”
Smith & Sons intends to continue as leaders in the
remodeling market, while continuing to expand across
the globe.
HOW SMITH & SONS WILL DO IT…
Corporate office has one single and well focussed
mission and that is to achieve the ‘World’s Number 1
Home Remodeler’ status by 2025.
Each year, the company makes significant
advancements in all aspects of the business that
are important such as customer service, business
and remodeling systems, research and development
of the latest market trends, home design research
and development, plus in most other aspects of the
business. However, Smith & Sons’ greatest emphasis
is placed on people, focussing on the personal
development of Master Franchisees and their team to
ensure successful and profitable growth of the Smith
& Sons business.
The remodeling industry covers an incredibly wide
and complex range of options in design, products and
remodeling methods, not to mention the specific skills
needed to design, quote, estimate, draft and carry out
a remodel on time, every time. The Smith & Sons team
are coached to a comprehensive level in all of these
fields to satisfy customer’s needs in relation to design,
innovation, quality and speed of construction.
COMPANY
VISION1. Corporate Vision - “Worlds No. 1 Home Remodeler”
2. Master Vision - “Leading Home Remodeler in the
state of operation”
3. Franchisee Vision – “The Leading Home Remodeler
in the area of operation”
Smith & Sons intends to continue as leaders in the
remodeling market, while continuing to expand across
the globe.
Corporate office has one single and well focussed
mission and that is to achieve the ‘World’s Number 1
Home Remodeler’ status by 2025.
Each year, the company makes significant
advancements in all aspects of the business that
are important such as customer service, business
and remodeling systems, research and development
of the latest market trends, home design research
and development, plus in most other aspects of the
business. However, Smith & Sons’ greatest emphasis
is placed on people, focussing on the personal
development of Master Franchisees and their team to
ensure successful and profitable growth of the Smith &
Sons business.
The remodeling industry covers an incredibly wide
and complex range of options in design, products and
remodeling methods, not to mention the specific skills
needed to design, quote, estimate, draft and carry out
a remodel on time, every time. The Smith & Sons team
are coached to a comprehensive level in all of these
fields to satisfy customer’s needs in relation to design,
innovation, quality and speed of construction.
COMPANY
VISION
HOW SMITH & SONS WILL DO IT...

THE BENEFITS OF
JOINING WITH
SMITH & SONS
As a Master Franchisee, the following are the
benefits you offer your Franchisees.
BUYING POWER
Preferred Supplier Agreements
It is no secret that the bigger you get, the more
influence you can have on buying power from
preferred suppliers. Smith & Sons is committed
to building and maintaining lasting relationships
with quality suppliers who will service the entire
Smith & Sons Team.
ADVERTISING
DELIVERY
Advertising is delivered onto the market at both
national and local levels. Smith & Sons ensure
the most current marketing and advertising
trends are employed, yet Franchisees still have
a level of creativity in creating advertisements
which apply to their local area. Advertisements
and marketing are directed both at branding and
retail in the appropriate areas and within the
current campaign. So as a Franchisee, one can
benefit from effective, up to date, national and
local brand recognition and retail advertising.
WEBSITE
Digital Marketing Strategies
Smith & Sons Renovations & Extensions have
developed an effective web strategy including
websites built to best practice guidelines, SEO,
SEM and social media platforms. The bulk of
all renovation enquiry now comes from the
digital space so Smith & Sons place a heavy
emphasis on this. Please view the Website at
www.smith-sons.com.au Behind the Website is a
comprehensive intranet Franchisees use to share
both management and marketing material.
PASSIVE INCOME
Many builders feel they have to do everything in
their business. They try to be all things to all people.
Joining Smith & Sons means we put systems and
procedures in place so that the Franchisee’s
time is used to their best advantage. We ensure
that people (both the staff and Franchisee)
are trained in our systems so the office runs
effectively and efficiently.
What this means is more time for the Franchisee
to do the things they like to do. It also means that
once the Franchise is up and running effectively
the Franchisee can have a Manager take their
place and run the business on a day to day basis
and leave the Franchisee to just oversee the
business and focus on doing the things they are
passionate about.
Digital Marketing Strategies
Smith & Sons Remodeling Experts have
developed an effective web strategy including
websites built to best practice guidelines, SEO,
SEM and social media platforms. The bulk of
all renovation enquiry now comes from the
digital space so Smith & Sons place a heavy
emphasis on this. Please view the Website at
www.smith-sons.com. Behind the Website is
a comprehensive intranet Franchisees use
to share both management and marketing
material.
Many builders feel they have to do everything
in their business. They try to be all things to
all people.
Joining Smith & Sons means we put
systems and procedures in place so that
the Franchisee’s time is used to their best
advantage. We ensure that people (both the
staff and Franchisee)
are trained in our systems so the office runs
effectively and efficiently.
What this means is more time for the
Franchisee to do the things they like to do. It
also means that once the Franchise is up and
running effectively the Franchisee can have a
Manager take their place and run the business
on a day to day basis and leave the Franchisee
to just oversee the business and focus on
doing the things they are passionate about.
As a Master Franchisee, the following are the
benfits you offer your Franchisees.
Preferred Supplier Agreements
It is no secret that the bigger you get, the
more inﬂuence you can have on buying power
from preferred suppliers. Smith & Sons is
committed to building and maintaining lasting
relationships with quality suppliers who will
service the entire Smith & Sons Team.
Advertising is delivered onto the market
at both national and local levels. Smith &
Sons ensure the most current marketing
and advertising trends are employed, yet
Franchisees still have
a level of creativity in creating advertisements
which apply to their local area.
Advertisements and marketing are directed
both at branding and retail in the appropriate
areas and within the current campaign. So as a
Franchisee, one can benefit from effective, up
to date, national and local brand recognition
and retail advertising.
THE BENEFITS OF
JOINING WITH
SMITH & SONS
WEBSITE
BUYING POWER
ADVERTISING
DELIVERY
PASSIVE INCOME

Smith & Sons use their capacity and knowledge
to produce appropriate marketing plans that
certainly make an impact. The sheer size of the
company unlocks potential that taps into markets
on a global scale. The power of franchising
creates higher and quicker brand awareness
than would normally be the case. Smith & Sons
Marketing entails the following:
• Advertising in Print, Radio and T.V. mediums
• Web site
• Portable displays for exhibitions
• Thank you cards and envelopes
• Brochures.
• Stationery
• Stickers
• Clothing
• Newsletter
• Posters
• Site Signs
• Banners
• Billboards
MARKETING
Ph: 800 982 0680
Ph: 800 982 0680
Ph: 800 982 0680
Ph: 800 982 0680Smith & Sons use their capacity and knowledge
to produce appropriate marketing plans that
certainly make an impact. The sheer size of the
company unlocks potential that taps into markets
on a global scale. The power of franchising
creates higher and quicker brand awareness
than would normally be the case. Smith & Sons
Marketing entails the following:
• Advertising in Print, Radio and T.V. mediums
• Web site
• Portable displays for exhibitions
• Thank you cards and envelopes
• Brochures.
• Stationery
• Stickers
• Clothing
• Newsletter
• Posters
• Site Signs
• Banners
• Billboards
MARKETING
www.smith-sons.com
Call Gary & Tina on:
800 982 0680
www.smith-sons.com www.smith-sons.com
www.smith-sons.com
www.smith-sons.com
www.smith-sons.com
Ph: 800 982 0680

“Remodeling is a complex and intense business. To
survive in the industry one needs proven, solid and
professional systems. Smith & Sons offers a proven
system that ensures entrepreneurial success and
freedom for each franchise.”
- Corey Passey
SOFTWARE SYSTEMS
The Smith & Sons Software System has been
developed specifically for Smith & Sons and is one
of the only building systems in use that fully links
all the procedures of a remodel from start to finish.
It is a project based, sales, estimating (with Graphic
Take-off capability), accounting and management
software package that operates to the required
accounting standards. The software manages every
step of the remodeling process from initial sales
and quoting through to hand over of the completed
remodel, and has been designed to manage all
types of remodels.
One of the great advantages of the Smith & Sons
Software ais that it automatically links in with the
Smith & Sons website. This had been specifically
designed for Master Franchisees and how the
system works is that the software from each
Franchisee updates a central database that runs
behind the Smith & Sons website. This means as a
Master Franchisee, you can see all the information
about your Franchisees and their remodels
from anywhere in the world, and it all happens
automatically.
SMITH & SONS
SYSTEMS“Remodeling is a complex and intense business. To
survive in the industry one needs proven, solid and
professional systems. Smith & Sons offers a proven
system that ensures entrepreneurial success and
freedom for each franchise.”
- Brook Swientisky
The Smith & Sons Software System has been
developed specifically for Smith & Sons and is one of
the only building systems in use that fully links all
the procedures of a remodel from start to finish. It is
a project based, sales, estimating (with Graphic Take-
off capability), accounting and management software
package that operates to the required accounting
standards. The software manages every step of the
remodeling process from initial sales and quoting
through to hand over of the completed remodel, and
has been designed to manage all types of remodels.
One of the great advantages of the Smith & Sons
Software is that it automatically links in with the Smith
& Sons website. This had been specifically designed
for Master Franchisees and how the system works
is that the software from each Franchisee updates a
central database that runs behind the Smith & Sons
website. This means as a Master Franchisee, you can
see all the information about your Franchisees and
their remodels from anywhere in the world, and it all
happens automatically.
SMITH & SONS
SYSTEMS
SOFTWARE SYSTEMS

BUILDING SYSTEMS
Smith & Sons building systems ensure
franchisees operate every aspect of their
business for maximum efficiency in terms of
running an effective remodeling company.
This includes sales skills, managerial and
leadership skills, construction paperwork
and contracts, efficient remodeling
systems, communication with clients
and subcontractors, office systems and
procedures, and much more.
“Our systems cover every aspect of
remodeling from first contact to final
handover of the completed remodel.”
- Corey Passey
PEER SUPPORT
SYSTEMS
Smith & Sons aims to alleviate any uncertainty
that a new Master Franchisee may have by
providing and encouraging peer support.
Some think that the network between the
Master Franchisees is unbeneficial and an
unimportant aspect when first considering
a franchise. Currently Master Franchisees
rate peer support second only to the
computer systems, as it minimises the
mystery and perceived complexity of owning
a professional remodeling business. Peer
support connects other like-minded business
owners and produces an environment where
they can discuss ideas, concerns and learn
how to do things better.
Smith & Sons aims to alleviate any uncertainty
that a new Master Franchisee may have by
providing and encouraging peer support.
Some think that the network between the
Master Franchisees is unbeneficial and an
unimportant aspect when first considering
a franchise. Currently Master Franchisees
rate peer support second only to the computer
systems, as it minimises the mystery and
perceived complexity of owning a professional
remodeling business. Peer support connects
other like-minded business owners and
produces an environment where they can
discuss ideas, concerns and learn how to do
things better.
BUILDING SYSTEMS
Smith & Sons building systems ensure
franchisees operate every aspect of their
business for maximum efficiency in terms of
running an effective remodeling company.
This includes sales skills, managerial and
leadership skills, construction paperwork
and contracts, efficient remodeling systems,
communication with clients
and subcontractors, office systems and
procedures, and much more.
“Our systems cover every aspect of
remodeling from first contact to final handover
of the completed remodel.”
-Brook Swientisky
PEER SUPPORT
SYSTEMS

Smith & Sons Remodeling Experts provides
full comprehensive training for all staff upon
commencement with the company. Ongoing
training is provided by our dedicated training
centre - with no training fee. The training consists
of learning most aspects for:
• Accounting
• Supervisors
• Estimators
• Administration
• Franchisees
• Sales
• Sales Management
The manuals are comprehensive and cover every
aspect of the business and systems (as above) and
they are designed in a way to allow for fast and
easy referral.
TRAINING SYSTEMS /
MANUALS

ASSET TO SELL
A common complaint amongst business people is
that they work their entire life but have nothing
to sell when they retire. We have set about
changing this. By investing in a Smith & Sons
Remodeling Experts Master Franchise you are
investing in your future and helping to build a
business that can later be sold.
Smith & Sons Remodeling Experts’ goal
for Master Franchisees is to allow Master
Franchisees to build a valuable and saleable
asset that will continue to grow in value

You may ask - will it work in my area? The answer is
very simple…Yes. Smith & Sons Remodeling Experts’
systems have been proven and refined over 20 years
and joined with the expertise the company can
provide in the areas of sales, marketing, business
development, business management and team
building and support, Smith & Sons Remodeling
Experts have the proven ability to make Master
Franchisees and Franchisees succeed.
WHAT MAKES SMITH
& SONS REMODELING
EXPERTS SO SUCCESSFUL?
• Exceptional Quality
• Communication
• Excellent value of remodeling
• Longstanding reputation
• Fixed contract time and price
• Commitment to customer
• Flexibility of design
• Professionalism of staff and systems
• Innovation of designs, Products and finishes
• Quality of marketing materials
MY AREA IS DIFFERENT!

VISION FOR THE MASTER
FRANCHISE FROM SMITH
& SONS REMODELING
EXPERTS CORPORATE
OFFICE
Corporate Office is totally focussed on
growing the business and developing each
team to achieve Smith & Sons Remodeling
Experts’ vision. The in-house training
provided by the company empowers and
encourages Master Franchisees to excel and
reach their full potential.

Navada
(SOLD)
Texas
(SOLD)
Arizona
(SOLD)
MASTER
AREAS
AVAILABLE
Nevada
Navada
(SOLD)
Texas
(SOLD)
Arizona
(SOLD)
ASTER
REAS
VAILABLE
Colorado

THE NEXT STEP
Fact or Fiction?
“You may think after reading this that it’s all
too good to be true. However, it is possible
after many years of dedication by our
team of professionals through whom such
comprehensive remodeling systems have been
developed”. Greg Gardner
We’ll contact in the next 2 days!
Step 1: Introduction & Overview of the Opportunity
Step 2: Application & Begin Qualification
Step 3: Receive the Master Franchise Disclosure Document
Step 4: Meet the Franchisor
Step 5: Formal Review of the Master Franchise Disclosure
Step 6: Territory Decisions & Letter of Intent
Step 7: Discovery Day
Step 8: Execution of Master Franchise Agreement & Completion of Approval Process
“Fact of Fiction? You may think after reading this that it’s all too good to be true. However, it is possible
after many years of dedication by our team of professionals through whom such comprehensive construction
systems have been developed.”
-Greg Gardner
THE NEXT STEP

Smith & Sons Master Franchise Info Book

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