SlideShare une entreprise Scribd logo

Social Media Marketing: Do's and Don'ts

•Télécharger en tant que PPT, PDF•
•
W
Wes Hammond

Social Media Marketing: Do's and Don'ts

Marketing
1  sur  22
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 SOCIAL MEDIA MARKETING AT ITS BEST
AGENDA Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 1. Introduction 1. Compelling statistics 2. A social media marketing lie and truth 3. Abilities of social media 4. Do’s and Don’ts 5. HUGE announcement from Google
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Web Design and Inbound Marketing Agency • SEO, social media, blogging and email marketing • Strong design background
SOCIAL MEDIA STATISTICS Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Over 80% of Americans use social media • 93% of social media users believe a company should have a social media presence • There are nearly 1.4 billion Facebook users • 80% of Pinterest users are women – 88% have purchased a pinned product
SOCIAL MEDIA MARKETING Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 Social media combines mass media with personalized, two-way communication.
SOCIAL MEDIA MARKETING TRUTH Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 By itself, social media will likely not result in direct customer acquisitions…
WHAT MAKES A SALE? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Awareness • Word of mouth • Positive reviews (“social proof”) • Trust
WHAT DOES SOCIAL MEDIA INFLUENCE? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Awareness • Word of mouth • Positive reviews (“social proof”) • Trust
SOCIAL MEDIA IS MORE THAN JUST MARKETING Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Public relations • Customer service • Building brand loyalty • Collaboration • Networking
DOs AND DON’Ts Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Know your customers • Be where they are and tailor your content around them • Feel the need to be present on EVERY social media channel
DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Be active and engaged • Listen and chime in • Be overactive – Facebook & LinkedIn: 1-2 posts/day – Twitter: 3-6 tweets/day
DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Share others’ content • 80/20 rule • Only post your own content or website links
DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Be helpful • Establish and build trust • Look to sell
DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Have a personality • Be funny, witty or light-hearted (be YOU!) • Be afraid to use paid social ads (but use targeting!)
DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Plan ahead with editorial calendars • Be consistent • Forget to monitor for comments, compliments or complaints
DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Use visuals in EVERY post • Expect to GET without first GIVING
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 HUGE ANNOUNCEMENT FROM GOOGLE
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 THE MOBILE APOCALYPSE
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 MOBILE FRIENDLY • “Mobile-friendly” label shows in mobile search results • What is “mobile-friendly”? – No Flash software – Text is easily readable without zooming – Content is resized to fit the user’s screen automatically (responsive)
Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 MOBILE FRIENDLY • Starting April 21st , Google will begin using mobile- compatibility as a ranking factor • Mobile-friendly websites will be favored in Google search results • Great for mobile-optimized websites • Bad for everyone else
QUESTIONS? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747

Recommandé

You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...Social Jack
 
LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...
LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...
LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...Social Jack
 
Manchester metropolitan university careers week
Manchester metropolitan university careers weekManchester metropolitan university careers week
Manchester metropolitan university careers weekTom Mason
 
Social media in the health industry
Social media in the health industrySocial media in the health industry
Social media in the health industryHeidi Allen
 
Merit Direct 2009
Merit Direct 2009Merit Direct 2009
Merit Direct 2009LoisGeller
 
Using Social Media for Your Job Search
Using Social Media for Your Job SearchUsing Social Media for Your Job Search
Using Social Media for Your Job SearchKelvin (KC) Claveria
 
LinkedIn Dos & Dont's
LinkedIn Dos & Dont'sLinkedIn Dos & Dont's
LinkedIn Dos & Dont'sRussell Ackner
 
Social media to assist your applications
Social media to assist your applicationsSocial media to assist your applications
Social media to assist your applicationsMatthew Mobbs
 

Recommandé

You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...
You're Either LinkedIn or You're Out - Dean DeLisle - Loyola University - For...Social Jack
 
LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...
LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...
LinkedIn 5 Easy Steps to Convert Connections to New Business - Dean Delisle ...Social Jack
 
Manchester metropolitan university careers week
Manchester metropolitan university careers weekManchester metropolitan university careers week
Manchester metropolitan university careers weekTom Mason
 
Social media in the health industry
Social media in the health industrySocial media in the health industry
Social media in the health industryHeidi Allen
 
Merit Direct 2009
Merit Direct 2009Merit Direct 2009
Merit Direct 2009LoisGeller
 
Using Social Media for Your Job Search
Using Social Media for Your Job SearchUsing Social Media for Your Job Search
Using Social Media for Your Job SearchKelvin (KC) Claveria
 
LinkedIn Dos & Dont's
LinkedIn Dos & Dont'sLinkedIn Dos & Dont's
LinkedIn Dos & Dont'sRussell Ackner
 
Social media to assist your applications
Social media to assist your applicationsSocial media to assist your applications
Social media to assist your applicationsMatthew Mobbs
 
Smart ways to use social media in your job search
Smart ways to use social media in your job search Smart ways to use social media in your job search
Smart ways to use social media in your job search Chad Wiebesick
 
Business Social Media
Business Social MediaBusiness Social Media
Business Social MediaThe HR SOURCE
 
LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...
LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...
LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...Social Jack
 
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...Social Jack
 
Social networking presentation
Social networking presentation Social networking presentation
Social networking presentation Mitali Prabhu
 
ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...
ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...
ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...SAP Ariba
 
LinkedIn Best Practices for College Students
LinkedIn Best Practices for College StudentsLinkedIn Best Practices for College Students
LinkedIn Best Practices for College StudentsMitch Miles
 
5 Power Moves to Master LinkedIn for the New Year with Forward Progress
5 Power Moves to Master LinkedIn for the New Year with Forward Progress5 Power Moves to Master LinkedIn for the New Year with Forward Progress
5 Power Moves to Master LinkedIn for the New Year with Forward ProgressSocial Jack
 
Building your-network
Building your-networkBuilding your-network
Building your-networkMatt Goldenberg
 
LinkedIn and Personal and Professional Branding with Wildfire Social Marketing
LinkedIn and Personal and Professional Branding with Wildfire Social MarketingLinkedIn and Personal and Professional Branding with Wildfire Social Marketing
LinkedIn and Personal and Professional Branding with Wildfire Social MarketingJo Saunders
 
Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, Ma...
Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, Ma...Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, Ma...
Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, Ma...Maureen Ladley
 
Get The Job With Social Media
Get The Job With Social MediaGet The Job With Social Media
Get The Job With Social MediaClaus Enevoldsen
 
How to Build An Army of Online Brand Ambassadors
How to Build An Army of Online Brand AmbassadorsHow to Build An Army of Online Brand Ambassadors
How to Build An Army of Online Brand Ambassadors4Good.org
 
Social Media 101
Social Media 101Social Media 101
Social Media 101PROPEL (formerly Human Workplaces)
 
The skills of networking
The skills of networkingThe skills of networking
The skills of networkingMatt Goldenberg
 
Social Networking Your Job Search
Social Networking Your Job SearchSocial Networking Your Job Search
Social Networking Your Job SearchBrandon Merritt
 
Using Linked In For A Job Or Business Development
Using Linked In For A Job Or Business DevelopmentUsing Linked In For A Job Or Business Development
Using Linked In For A Job Or Business DevelopmentSheryl Connelly
 
10 Ways to Annoy Every Connection on LinkedIn
10 Ways to Annoy Every Connection on LinkedIn10 Ways to Annoy Every Connection on LinkedIn
10 Ways to Annoy Every Connection on LinkedInFeoshia Davis
 
What You Didn't Know About Social Media - The Internal Perspective
What You Didn't Know About Social Media - The Internal PerspectiveWhat You Didn't Know About Social Media - The Internal Perspective
What You Didn't Know About Social Media - The Internal PerspectiveHelen Levinson
 
Disability Awareness And Your Role As An RA
Disability Awareness And Your Role As An RADisability Awareness And Your Role As An RA
Disability Awareness And Your Role As An RAsketch0819
 
Social Media PowerPoint Presentation - March 2016
Social Media PowerPoint Presentation - March 2016Social Media PowerPoint Presentation - March 2016
Social Media PowerPoint Presentation - March 2016Misty Hataway-Cone'
 
What The F**K is Social Media?
What The F**K is Social Media?What The F**K is Social Media?
What The F**K is Social Media?Martafy!
 

Contenu connexe

Tendances

Smart ways to use social media in your job search
Smart ways to use social media in your job search Smart ways to use social media in your job search
Smart ways to use social media in your job search Chad Wiebesick
 
Business Social Media
Business Social MediaBusiness Social Media
Business Social MediaThe HR SOURCE
 
LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...
LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...
LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...Social Jack
 
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...Social Jack
 
Social networking presentation
Social networking presentation Social networking presentation
Social networking presentation Mitali Prabhu
 
ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...
ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...
ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...SAP Ariba
 
LinkedIn Best Practices for College Students
LinkedIn Best Practices for College StudentsLinkedIn Best Practices for College Students
LinkedIn Best Practices for College StudentsMitch Miles
 
5 Power Moves to Master LinkedIn for the New Year with Forward Progress
5 Power Moves to Master LinkedIn for the New Year with Forward Progress5 Power Moves to Master LinkedIn for the New Year with Forward Progress
5 Power Moves to Master LinkedIn for the New Year with Forward ProgressSocial Jack
 
LinkedIn and Personal and Professional Branding with Wildfire Social Marketing
LinkedIn and Personal and Professional Branding with Wildfire Social MarketingLinkedIn and Personal and Professional Branding with Wildfire Social Marketing
LinkedIn and Personal and Professional Branding with Wildfire Social MarketingJo Saunders
 
Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, Ma...
Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, Ma...Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, Ma...
Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, Ma...Maureen Ladley
 
Get The Job With Social Media
Get The Job With Social MediaGet The Job With Social Media
Get The Job With Social MediaClaus Enevoldsen
 
How to Build An Army of Online Brand Ambassadors
How to Build An Army of Online Brand AmbassadorsHow to Build An Army of Online Brand Ambassadors
How to Build An Army of Online Brand Ambassadors4Good.org
 
The skills of networking
The skills of networkingThe skills of networking
The skills of networkingMatt Goldenberg
 
Social Networking Your Job Search
Social Networking Your Job SearchSocial Networking Your Job Search
Social Networking Your Job SearchBrandon Merritt
 
Using Linked In For A Job Or Business Development
Using Linked In For A Job Or Business DevelopmentUsing Linked In For A Job Or Business Development
Using Linked In For A Job Or Business DevelopmentSheryl Connelly
 
10 Ways to Annoy Every Connection on LinkedIn
10 Ways to Annoy Every Connection on LinkedIn10 Ways to Annoy Every Connection on LinkedIn
10 Ways to Annoy Every Connection on LinkedInFeoshia Davis
 
What You Didn't Know About Social Media - The Internal Perspective
What You Didn't Know About Social Media - The Internal PerspectiveWhat You Didn't Know About Social Media - The Internal Perspective
What You Didn't Know About Social Media - The Internal PerspectiveHelen Levinson
 

Tendances (19)

Smart ways to use social media in your job search
Smart ways to use social media in your job search Smart ways to use social media in your job search
Smart ways to use social media in your job search
 
Business Social Media
Business Social MediaBusiness Social Media
Business Social Media
 
LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...
LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...
LinkedIn Social Selling - 5 Easy Steps to Convert Connections to New Sales - ...
 
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...
Linked in Social Selling 5 Easy Steps to Convert Connections to New Sales - ...
 
Social networking presentation
Social networking presentation Social networking presentation
Social networking presentation
 
ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...
ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...
ABCs of Social Selling and Building Your Global Brand in a World of Social Ca...
 
LinkedIn Best Practices for College Students
LinkedIn Best Practices for College StudentsLinkedIn Best Practices for College Students
LinkedIn Best Practices for College Students
 
5 Power Moves to Master LinkedIn for the New Year with Forward Progress
5 Power Moves to Master LinkedIn for the New Year with Forward Progress5 Power Moves to Master LinkedIn for the New Year with Forward Progress
5 Power Moves to Master LinkedIn for the New Year with Forward Progress
 
Building your-network
Building your-networkBuilding your-network
Building your-network
 
LinkedIn and Personal and Professional Branding with Wildfire Social Marketing
LinkedIn and Personal and Professional Branding with Wildfire Social MarketingLinkedIn and Personal and Professional Branding with Wildfire Social Marketing
LinkedIn and Personal and Professional Branding with Wildfire Social Marketing
 
Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, Ma...
Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, Ma...Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, Ma...
Social Media and Design, Tips to Wow Your Clients, BAD Women Presentation, Ma...
 
Get The Job With Social Media
Get The Job With Social MediaGet The Job With Social Media
Get The Job With Social Media
 
How to Build An Army of Online Brand Ambassadors
How to Build An Army of Online Brand AmbassadorsHow to Build An Army of Online Brand Ambassadors
How to Build An Army of Online Brand Ambassadors
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
The skills of networking
The skills of networkingThe skills of networking
The skills of networking
 
Social Networking Your Job Search
Social Networking Your Job SearchSocial Networking Your Job Search
Social Networking Your Job Search
 
Using Linked In For A Job Or Business Development
Using Linked In For A Job Or Business DevelopmentUsing Linked In For A Job Or Business Development
Using Linked In For A Job Or Business Development
 
10 Ways to Annoy Every Connection on LinkedIn
10 Ways to Annoy Every Connection on LinkedIn10 Ways to Annoy Every Connection on LinkedIn
10 Ways to Annoy Every Connection on LinkedIn
 
What You Didn't Know About Social Media - The Internal Perspective
What You Didn't Know About Social Media - The Internal PerspectiveWhat You Didn't Know About Social Media - The Internal Perspective
What You Didn't Know About Social Media - The Internal Perspective
 

En vedette

Disability Awareness And Your Role As An RA
Disability Awareness And Your Role As An RADisability Awareness And Your Role As An RA
Disability Awareness And Your Role As An RAsketch0819
 
Social Media PowerPoint Presentation - March 2016
Social Media PowerPoint Presentation - March 2016Social Media PowerPoint Presentation - March 2016
Social Media PowerPoint Presentation - March 2016Misty Hataway-Cone'
 
What The F**K is Social Media?
What The F**K is Social Media?What The F**K is Social Media?
What The F**K is Social Media?Martafy!
 
Social Media Relations
Social Media RelationsSocial Media Relations
Social Media Relationstoddand
 
Branding 2.0 & Social Media
Branding 2.0 & Social MediaBranding 2.0 & Social Media
Branding 2.0 & Social MediaSampad Swain
 
Social Media Measurement
Social Media MeasurementSocial Media Measurement
Social Media MeasurementKelsey Ruger
 
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Digital Annexe
 
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasThe Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasBuffer
 
The 19 Best Headline Formulas
The 19 Best Headline FormulasThe 19 Best Headline Formulas
The 19 Best Headline FormulasBuffer
 
Instagram 101 for Business
Instagram 101 for BusinessInstagram 101 for Business
Instagram 101 for BusinessBuffer
 
Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertPower Words - 189 Words That Convert
Power Words - 189 Words That ConvertBuffer
 
The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterBuffer
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
 
What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterThe Espresso Group
 
Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Distilled
 
The World's Biggest Social Media Team
The World's Biggest Social Media TeamThe World's Biggest Social Media Team
The World's Biggest Social Media TeamTourismAustralia
 
91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any NeedBuffer
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaKelsey Ruger
 

En vedette (20)

Disability Awareness And Your Role As An RA
Disability Awareness And Your Role As An RADisability Awareness And Your Role As An RA
Disability Awareness And Your Role As An RA
 
Social Media PowerPoint Presentation - March 2016
Social Media PowerPoint Presentation - March 2016Social Media PowerPoint Presentation - March 2016
Social Media PowerPoint Presentation - March 2016
 
What The F**K is Social Media?
What The F**K is Social Media?What The F**K is Social Media?
What The F**K is Social Media?
 
Social Media Relations
Social Media RelationsSocial Media Relations
Social Media Relations
 
Branding 2.0 & Social Media
Branding 2.0 & Social MediaBranding 2.0 & Social Media
Branding 2.0 & Social Media
 
Social Media Measurement
Social Media MeasurementSocial Media Measurement
Social Media Measurement
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROI
 
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
Seven Habits of Highly Effective Digital Marketers - Tops Tips for 2015!
 
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing IdeasThe Burrito Principle and Beyond: 10 Unique Marketing Ideas
The Burrito Principle and Beyond: 10 Unique Marketing Ideas
 
The 19 Best Headline Formulas
The 19 Best Headline FormulasThe 19 Best Headline Formulas
The 19 Best Headline Formulas
 
Instagram 101 for Business
Instagram 101 for BusinessInstagram 101 for Business
Instagram 101 for Business
 
Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertPower Words - 189 Words That Convert
Power Words - 189 Words That Convert
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on Twitter
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?
 
What the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year LaterWhat the F**K is Social Media: One Year Later
What the F**K is Social Media: One Year Later
 
Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled |
 
The World's Biggest Social Media Team
The World's Biggest Social Media TeamThe World's Biggest Social Media Team
The World's Biggest Social Media Team
 
91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need91 Free Twitter Tools and Apps to Fit Any Need
91 Free Twitter Tools and Apps to Fit Any Need
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 

Similaire à Social Media Marketing: Do's and Don'ts

Social Media Strategy: Revised
Social Media Strategy: RevisedSocial Media Strategy: Revised
Social Media Strategy: RevisedMatilda McKinney
 
Social media rmstc creating a personal brand oct 2011
Social media rmstc creating a personal brand oct 2011Social media rmstc creating a personal brand oct 2011
Social media rmstc creating a personal brand oct 2011Matt Sullivan
 
Social Media Marketing For Startups by Asha Satapathy
Social Media Marketing For Startups by Asha SatapathySocial Media Marketing For Startups by Asha Satapathy
Social Media Marketing For Startups by Asha SatapathyAhimanikya Satapathy
 
Social Media Crash Course for Pharmacies - Promotion and Time Management
Social Media Crash Course for Pharmacies - Promotion and Time ManagementSocial Media Crash Course for Pharmacies - Promotion and Time Management
Social Media Crash Course for Pharmacies - Promotion and Time ManagementPharmacy Development Services
 
Brave social media January 2016
Brave social media January 2016Brave social media January 2016
Brave social media January 2016Natasha Baldwin
 
Social advocacy targeting
Social advocacy targetingSocial advocacy targeting
Social advocacy targetingAlan Rosenblatt
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategybrandmentors
 
Social media strategy
Social media strategySocial media strategy
Social media strategyAmanda
 
Creating a successful social media campaign using automation
Creating a successful social media campaign using automationCreating a successful social media campaign using automation
Creating a successful social media campaign using automationkiar media
 
Social Media Strategy - Plan Your Channels Right from the Get-Go
Social Media Strategy - Plan Your Channels Right from the Get-GoSocial Media Strategy - Plan Your Channels Right from the Get-Go
Social Media Strategy - Plan Your Channels Right from the Get-GoAlin Wagner-Lahmy
 
Social Media & Email Marketing: It's All About The ROI
Social Media & Email Marketing: It's All About The ROISocial Media & Email Marketing: It's All About The ROI
Social Media & Email Marketing: It's All About The ROIAdam Holden-Bache
 
Art of social media tracy sestili - marketing camp2012
Art of social media tracy sestili - marketing camp2012Art of social media tracy sestili - marketing camp2012
Art of social media tracy sestili - marketing camp2012MarketingCamp
 
Art of social media tracy sestili - marketing camp2012
Art of social media tracy sestili - marketing camp2012Art of social media tracy sestili - marketing camp2012
Art of social media tracy sestili - marketing camp2012Paul Wcislo
 
MarketingCamp2012 Art of Social Media
MarketingCamp2012 Art of Social MediaMarketingCamp2012 Art of Social Media
MarketingCamp2012 Art of Social MediaSocial Strand Media
 
#NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing #NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing Live And Social
 
SassySEO Tales of a Human Search Engine
SassySEO Tales of a Human Search EngineSassySEO Tales of a Human Search Engine
SassySEO Tales of a Human Search EngineSassySEO
 

Similaire à Social Media Marketing: Do's and Don'ts (20)

Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social Media Strategy: Revised
Social Media Strategy: RevisedSocial Media Strategy: Revised
Social Media Strategy: Revised
 
Social media rmstc creating a personal brand oct 2011
Social media rmstc creating a personal brand oct 2011Social media rmstc creating a personal brand oct 2011
Social media rmstc creating a personal brand oct 2011
 
Social Media Marketing For Startups by Asha Satapathy
Social Media Marketing For Startups by Asha SatapathySocial Media Marketing For Startups by Asha Satapathy
Social Media Marketing For Startups by Asha Satapathy
 
Social Media Crash Course for Pharmacies - Promotion and Time Management
Social Media Crash Course for Pharmacies - Promotion and Time ManagementSocial Media Crash Course for Pharmacies - Promotion and Time Management
Social Media Crash Course for Pharmacies - Promotion and Time Management
 
Brave social media January 2016
Brave social media January 2016Brave social media January 2016
Brave social media January 2016
 
Social Media 101 for Partners
Social Media 101 for PartnersSocial Media 101 for Partners
Social Media 101 for Partners
 
Social advocacy targeting
Social advocacy targetingSocial advocacy targeting
Social advocacy targeting
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Personally Social
Personally SocialPersonally Social
Personally Social
 
Social media strategy
Social media strategySocial media strategy
Social media strategy
 
Creating a successful social media campaign using automation
Creating a successful social media campaign using automationCreating a successful social media campaign using automation
Creating a successful social media campaign using automation
 
Social Media Strategy - Plan Your Channels Right from the Get-Go
Social Media Strategy - Plan Your Channels Right from the Get-GoSocial Media Strategy - Plan Your Channels Right from the Get-Go
Social Media Strategy - Plan Your Channels Right from the Get-Go
 
Social Media & Email Marketing: It's All About The ROI
Social Media & Email Marketing: It's All About The ROISocial Media & Email Marketing: It's All About The ROI
Social Media & Email Marketing: It's All About The ROI
 
Art of social media tracy sestili - marketing camp2012
Art of social media tracy sestili - marketing camp2012Art of social media tracy sestili - marketing camp2012
Art of social media tracy sestili - marketing camp2012
 
Art of social media tracy sestili - marketing camp2012
Art of social media tracy sestili - marketing camp2012Art of social media tracy sestili - marketing camp2012
Art of social media tracy sestili - marketing camp2012
 
MarketingCamp2012 Art of Social Media
MarketingCamp2012 Art of Social MediaMarketingCamp2012 Art of Social Media
MarketingCamp2012 Art of Social Media
 
#NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing #NotForGeeks Introduction to Social Media Marketing
#NotForGeeks Introduction to Social Media Marketing
 
SassySEO Tales of a Human Search Engine
SassySEO Tales of a Human Search EngineSassySEO Tales of a Human Search Engine
SassySEO Tales of a Human Search Engine
 

Dernier

CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Onlineanilsa9823
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupVbout.com
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceDelhi Call girls
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?elizabethella096
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRSapana Sha
 

Dernier (20)

CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service OnlineCALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
CALL ON ➥8923113531 🔝Call Girls Hazratganj Lucknow best sexual service Online
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
April 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting GroupApril 2024 - VBOUT Partners Meeting Group
April 2024 - VBOUT Partners Meeting Group
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?Unraveling the Mystery of Roanoke Colony: What Really Happened?
Unraveling the Mystery of Roanoke Colony: What Really Happened?
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Foundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David PisarekFoundation First - Why Your Website and Content Matters - David Pisarek
Foundation First - Why Your Website and Content Matters - David Pisarek
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAILBUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL
 
Call Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCRCall Us ➥9654467111▻Call Girls In Delhi NCR
Call Us ➥9654467111▻Call Girls In Delhi NCR
 

Social Media Marketing: Do's and Don'ts

  • 1. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 SOCIAL MEDIA MARKETING AT ITS BEST
  • 2. AGENDA Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 1. Introduction 1. Compelling statistics 2. A social media marketing lie and truth 3. Abilities of social media 4. Do’s and Don’ts 5. HUGE announcement from Google
  • 3. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Web Design and Inbound Marketing Agency • SEO, social media, blogging and email marketing • Strong design background
  • 4. SOCIAL MEDIA STATISTICS Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Over 80% of Americans use social media • 93% of social media users believe a company should have a social media presence • There are nearly 1.4 billion Facebook users • 80% of Pinterest users are women – 88% have purchased a pinned product
  • 5. SOCIAL MEDIA MARKETING Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 Social media combines mass media with personalized, two-way communication.
  • 6. SOCIAL MEDIA MARKETING TRUTH Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 By itself, social media will likely not result in direct customer acquisitions…
  • 7. WHAT MAKES A SALE? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Awareness • Word of mouth • Positive reviews (“social proof”) • Trust
  • 8. WHAT DOES SOCIAL MEDIA INFLUENCE? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Awareness • Word of mouth • Positive reviews (“social proof”) • Trust
  • 9. SOCIAL MEDIA IS MORE THAN JUST MARKETING Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 • Public relations • Customer service • Building brand loyalty • Collaboration • Networking
  • 10. DOs AND DON’Ts Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747
  • 11. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Know your customers • Be where they are and tailor your content around them • Feel the need to be present on EVERY social media channel
  • 12. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Be active and engaged • Listen and chime in • Be overactive – Facebook & LinkedIn: 1-2 posts/day – Twitter: 3-6 tweets/day
  • 13. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Share others’ content • 80/20 rule • Only post your own content or website links
  • 14. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Be helpful • Establish and build trust • Look to sell
  • 15. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Have a personality • Be funny, witty or light-hearted (be YOU!) • Be afraid to use paid social ads (but use targeting!)
  • 16. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Plan ahead with editorial calendars • Be consistent • Forget to monitor for comments, compliments or complaints
  • 17. DO Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 DON’T • Use visuals in EVERY post • Expect to GET without first GIVING
  • 18. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 HUGE ANNOUNCEMENT FROM GOOGLE
  • 19. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 THE MOBILE APOCALYPSE
  • 20. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 MOBILE FRIENDLY • “Mobile-friendly” label shows in mobile search results • What is “mobile-friendly”? – No Flash software – Text is easily readable without zooming – Content is resized to fit the user’s screen automatically (responsive)
  • 21. Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747 MOBILE FRIENDLY • Starting April 21st , Google will begin using mobile- compatibility as a ranking factor • Mobile-friendly websites will be favored in Google search results • Great for mobile-optimized websites • Bad for everyone else
  • 22. QUESTIONS? Wes Hammond | www.BrownCreativeGroup.com | 336-298-6747