LinkedIn Basics & Best Practices

Basics & Best
Practices
brought to you by
Bruce A. Bennett
Career Coach Corner
October 6, 2020

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Zoom controls are at the bottom of the screen
Moving cursor will display the control bar
Zoom Controls

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The chat feature allows you to ask question
Type message and hit enter to send message
Zoom Controls

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Introduction & Notes for session
Introduction
Professional Career in Media & Marketing Research
MCWN Volunteer & Contractor
Career Coach Corner Blogger, Podcaster & Presenter
General Notes for Today
My contact info is on last slide
Presentation file will be available on SlideShare
Workshop is interactive, Q/A & Parking lot
Red Arrows

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Outline & Goals for session
Outline
Why LinkedIn?
Enhancing your profile
Best Practices
Building your network
Searching
Settings
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent in LinkedIn
Research employers on LinkedIn

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LinkedIn - What is it & Why use it?
Over 700 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking
Connection referrals
Research Individual or Company
Find Employment Opportunities
Network, Network, Network!!!

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LinkedIn Profile
The blue pencil is an editing tool for your use

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Editing Your LinkedIn Profile URL
Delete computer generated digits & Save

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Customized LinkedIn Profile URL
Use on resume, cover letter, business card, job
applications, email signature

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Editing Your Profile
The blue pencil is an editing tool for your use
1200 x 400 pixels is suggested banner size

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Editing Your Profile
Providing a custom banner enhances a profile
Select a photo that reflects position or industry

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Editing Your Profile Contact Info
Check your contacts for email & phone

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Your contact info should include email & phone
Use blue pencil to add or make changes

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LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting updates activity
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who Viewed Your Profile?

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Have a professional photo appearance
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo

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Best Practice - Headline
Include Skills in your headline & work experience
 NEVER use the word “Searching” or “Opportunity” in
your headline! Save that for your About section.
 2018 top ten overused buzzwords on LinkedIn used last year
Specialize, Experienced, Skilled, Leadership, Passionate,
Expert, Motivated, Creative, Strategic, Focused
 2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious, Value-Add, Expert,
Ninja, Guru

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• The About section could start with email address and
contact information on the very first line
• Paragraph one should be about what you do, your
job titles, work experience, defined skills and
industry keywords
• Paragraph two should show how you have added
value to a previous employer - recap a story or more
(STAR)
• Paragraph three should tell how you will solve a
company’s problems - use a story (STAR)
• Close with a call to action, “call me if……”
Best Practice - About

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Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
Best Practice - LinkedIn Skills

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Start typing a new skill to identify best fit
LinkedIn auto populates & defines key skills
Select from several suggestions
Skills at the top of the list are more widely searched

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You choose which three skills to feature by blue pin
Reorder skills by selecting & dragging the

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It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

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Best Practice - Job Search Agent
LinkedIn suggests jobs based on your profile data,
e.g. job titles, skills, companies, etc.

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Best Practice - #OpenToWork
A relative new feature to LinkedIn
Reconfigured from the previous version

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Add several job titles that are appropriate
Job locations can be specific or general

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Type of employment you seek or would consider

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It is confirmed once you click add to your profile
This includes options to manage your job alerts
LinkedIn offers to start a post with the info

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You can post your open to work #OpenToWork
The post can be edited and customized to you

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Final results of #OpenToWork setting
Green Arc around your profile photo

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Search for relevant jobs posted on LinkedIn
Use a job title & location to start a search
Best Practice - Job Search Agent

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LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

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Opt in for Daily or Weekly updates
Select notifications, email or both
LinkedIn Job Search Agent

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Apply button redirects you to company website
LinkedIn Job Applications

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Apply button prompts you to share your full profile
LinkedIn Job Applications

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Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

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LinkedIn Easy Apply Application
Easy Apply takes you
through several
screens for the
application
process.

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LinkedIn Easy Apply Job Application
Easy Apply shows your progress with the application

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Saved resume will be sent, send cover letter?

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An option for sharing a photo exists

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The next step in the
application process
is sharing your
work experience
section.
Note that my profile
exceeded the limit
of ten responses.
Two additional
positions were not
included.

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Paul Cameron counsels on using LinkedIn Easy Apply

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Best Practice - Activity Dashboard
Dashboard is only visible to you

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Best Practice - Your Activity
Activity posting can be about articles, recognition, etc.
Try to include an article hyperlink, image or video

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Information about the individuals viewing your posts

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Best Practice – Add Media
Slideshare stores files to share on your profile/posts
Use in About, Featured or Work Experience sections

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Three levels of connections
Building Your LinkedIn Network

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Building Your LinkedIn Network or Not

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LinkedIn recommends connections, alumni, etc.

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Click on blue Connect button

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Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

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Make it personal and engaging
There is a limit of 300 characters

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3rd Level - Click on 3 dots to connect

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3 dots
reveal
several
options
including
Connect

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LinkedIn Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive a notice a recommendation was written
for you
You review it to approve and post or ask for a
revision
Lastly, are your recommendations current?

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First step is identify who to ask by typing a name

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Second step is to define relationship and position

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Select answers from the drop down menu

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Third step is to write a request

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Complete request and click on Send button

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Best Practice - Follow Companies
Keep current with your target companies
LinkedIn enables you to easily view news & jobs

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LinkedIn company page features many details

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Best Practice - Who Viewed You?
Review from the home or profile page
Last five people are viewable with a free account

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The graph illustrates the views of your profile
The last 90 days is the time frame

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LinkedIn Searching
Find people, companies, jobs, groups using various
search filters

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LinkedIn Searching
Location, current company are 2 great search filters

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LinkedIn Searching
Using All Filters allow for expanded searching by job
title, e.g. Recruiter or Talent Acquisition

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Important Messaging Setting!!!

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McHenry County Workforce Network
McHenry County Workforce Network Website
October Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
Guide to a Winning Interview
Wednesday October 7, 2020 from 1:00pm to 3:00pm
NTS - Effective Networking in Your Career
Wednesday October 14, 2020 from 1:00pm to 3:00pm
LinkedIn Strategic Guidelines
Wednesday September 23, 2020 from 1:00pm to 3:00pm

Questions?
Feel free to follow up or
connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

LinkedIn Basics & Best Practices

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