LinkedIn - Beyond the Basics

Beyond the
Basics
brought to you by
Bruce A. Bennett
Career Coach Corner
July 10, 2019Employment Ministry

2
Notes & Outline for session
General Notes for Today
My contact info is on last slide
Workshop is interactive
Q/A & Parking lot
Red Arrows
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings

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LinkedIn - What is it & Why use it?
Over 610 million professionals use LinkedIn to
exchange information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking Site
Connection referrals
Research Individual or Company
Norm Galvin at InsightsNow
Find Employment Opportunities

4
Optimize Your Important SKILLS
The first word in your headline gets the SEO results from
LinkedIn’s search algorithm.
Thus, it’s critical that you start your headline with your
most important SKILL.
Many members don’t understand this, so if you do it, you
will get powerful SEO results.
It matters because if you don’t come up high enough in
the search results, then you won’t get the chance to
convince someone to click through to your profile.
LinkedIn Profile Nuances

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LinkedIn Best Practices
1. All Star profile with photo
2. Headline – descriptive and accurate, not title
3. Summary section – call to action
4. Utilize Skills section and other key words
5. Jobs – create search agent
6. Activity updates using # Hashtag or
@BruceBennett, e.g. reading a book, view webinar
attending a seminar, trade show or conference
7. Build your network of connections
8. Recommendations
9. Companies – following & searching
10. Who Viewed Your Profile?
11. Group – discussions & participation

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Have a professional photo appearance
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo

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Most people have a headline that states their position.
It doesn’t tell people why they should connect with you.
It doesn't tell them how you add value.
It doesn't tell them how you can solve their problem.
Best Practice - Headline

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Best Practice - Headline
Include Skills in your positions and headline
 Never use the word “Searching” or “Opportunity” in
your headline.
 2018 top ten overused buzzwords on LinkedIn used last year
Specialize, Experienced, Skilled, Leadership, Passionate,
Expert, Motivated, Creative, Strategic, Focused
 2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious, Value-Add, Expert,
Ninja, Guru

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• Now being referred to as the About section
• Your summary could start with email address and
contact information on the very first line.
• Paragraph one should be about what you do, your
job title, work experience and keywords (your
defined skills).
• Paragraph two should show how you have added
value to a previous employer - tell a story (STAR).
• Paragraph three should tell how you will solve a
company’s problems - use a story (STAR).
• Close with a call to action, “Call me if……”
Best Practice - Summary Structure

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Three skills are featured but you can have 50 skills.
You can add a new skill by clicking the hyperlink.
The skills can reordered by clicking on the pencil.
Best Practice - LinkedIn Skills

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Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile.
You might ask yourself “Why is it so important?”
This Is Why I Emphasize Skills

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Best Practice - Job Search Agent
LinkedIn suggests jobs based on your profile data,
e.g. job titles, skills, companies, etc.
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Update career interests to inform recruiters about your
expertise, job titles, and locations.

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Update career interests to inform recruiters about your
desired job titles, location and type of work.

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Search for relevant jobs posted on LinkedIn.
Use a job title & location to start a search.

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Opt in for Daily or Weekly updates
Select notifications, email or both
LinkedIn Job Search Agent

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Best Practice - Your Activity
Activity posting can be about articles, recognition, etc.
# Hashtag symbol will increase visibility.

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LinkedIn recommends connections and alumni
Building Your LinkedIn Network

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Click on blue Connect button

25
Dialogue box pops up with two options.
Add a note customized to the person.
“Send now” produces a generic spam like message.

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Make it personal and engaging
There is a limit of 300 characters

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2nd Level – Click Connect Button, Message Locked

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2nd Level – Click connect or Message group member

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3rd Level - Click on 3 dots to connect

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3 dots reveal
several
options
including
“Connect”

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Best Practice - Follow Companies
Keep current with your target companies
LinkedIn enables you to easily view news & jobs

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LinkedIn company page features many details

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Best Practice - Who Viewed You?

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Best Practice - LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

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This is Linked N Chicago (LiNC) group
You can change settings or leave a group

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You can view & search the members of a group
This makes it easy to message a non-connection

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These 2 posts from Linked N Chicago (LiNC)
illustrate one reason to join groups

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Best Practice - Group Participation
Become a "SME”, post new topic or respond to posts

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LinkedIn Searching
Find people, companies, jobs, groups using various
search filters

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LinkedIn Searching
Searching has numerous filters

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LinkedIn Searching
Location, current companies are 2 great search filters

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LinkedIn Searching
Location, current companies are 2 great search filters

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LinkedIn Searching
There are many search filters to utilize

49
LinkedIn Searching
Filter by job title, e.g. Recruiter or Talent Acquisition

51
LinkedIn Settings
Add 2nd email address and mobile number

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LinkedIn Settings
There are three profile viewing options

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LinkedIn Settings
Upload your resume under Job Application Settings

54
LinkedIn Settings
Additional information & settings are available

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LinkedIn Mobile
High level of functionality
Instant communication
Record audio message
Tool for networking events
#Networking

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LinkedIn Mobile App
LinkedIn mobile makes it easy
to network.
The mobile version has great
tools.

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LinkedIn Mobile Adding a Connection
You can personalize a request
to connect on LinkedIn
mobile.
1 Go to their Profile page.
2 Touch the symbol.
A new screen will be
displayed.
2
1

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LinkedIn Mobile Adding a Connection
Select Personalize invite and
write your invitation to
connect.
Limited to 300 spaces.

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LinkedIn Mobile Messaging
Messaging offers instant
communication with your
network.
1 Go to the Home page.
2 Touch the symbol.
A new screen will be displayed.1
2

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Messaging offers ability to
search messages.
1 To search for a message.
2 To create a new message.
A new screen will be displayed.
2
1

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You can send more then a plain
text message.
1 Add a short audio message.
Use regular keyboard controls
on Smartphone to add emoji,
gifs, or other media.
1

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LinkedIn Mobile App Networking Tools
LinkedIn has made it easy to
share your profile with others
at networking events.
1 Go to the Home page.
2 Touch the symbol.
1
2

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1 You can scan another
person’s code.
2 Your code is displayed for
scanning.
3 Share your code via email,
tweet, Facebook, etc.
4 Save Qcode to your phone.
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4
3

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Fine People on LinkedIn that are
nearby!
1 Go to the Connections page.
2 Touch Find nearby (OFF)
2
1

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LinkedIn will display people
who are on the same page
that are near you.

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McHenry County Workforce Network
July Newsletter of Events & Services
McHenry County Workforce Network Website
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
Resume Reviews
Mock Interviews
LinkedIn Critiques

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My Upcoming Events
McHenry County Workforce Network
500 Russel Court, Woodstock IL 60098
Start with a Resume and Finish with an Interview
Tentatively Scheduled for August 12, 12:30pm to 3:30pm
LinkedIn for Your Job Search
Tentatively Scheduled for August 26, 12:30pm to 3:30pm

Questions?
Feel free to follow up later or
connect with me on LinkedIn
Contact Info:
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/

LinkedIn - Beyond the Basics

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