LinkedIn For Your Job Search

For Your Job
Search
brought to you by
Bruce A. Bennett
Career Coach Corner
August 17, 2020

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Zoom controls are at the bottom of the screen
Moving cursor will display the control bar
Zoom Controls

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The chat feature allows you to ask question
Type message and hit enter to send message
Zoom Controls

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Introduction & Notes for session
Introduction
Professional Career in Media & Marketing Research
MCWN Volunteer & Contractor
Career Coach Corner Blogger, Presenter & Podcaster
General Notes for Today
My contact info is on last slide
Presentation file available upon request
Workshop is interactive, Q/A & Parking lot
Red Arrows

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Outline & Goals for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent in LinkedIn
Research employers on LinkedIn & the Internet

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LinkedIn - What is it & Why use it?
Over 690 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking
Connection referrals
Research Individual or Company
 Corina Eliason at ForeSee
Find Employment Opportunities
Network, Network, Network!!!

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LinkedIn Navigation Tab - Home

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LinkedIn Navigation Tab - My Network

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LinkedIn Navigation Tab - Jobs

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LinkedIn Navigation Tab - Messaging

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Important Messaging Setting

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LinkedIn Navigation Tab - Notifications

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LinkedIn Navigation Tab - Me

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LinkedIn Navigation Tab - Work

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Editing Your Profile
The pencils are an editing tool for your use
1200 x 400 pixels is suggested banner size

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Editing Your Profile
Providing a custom banner enhances a profile
Select a photo that reflects position or industry

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Editing Your Profile Contact Info
Check your contacts for email & phone

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Your contact info should include email & phone
Use blue pencil to add or make changes

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LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting updates activity
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who Viewed Your Profile?
11. Join Groups

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Have a professional photo appearance
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo

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Optimize Your Important SKILLS
The first word in your headline gets the SEO results from
LinkedIn’s search algorithm.
It’s critical that you start your headline with your most
important SKILL.
Many members don’t understand this, so if you do it, you
will get powerful SEO results.
It matters because if you don’t come up high in search
results, then you won’t get the chance to convince
someone to click through to your profile.
LinkedIn Profile Nuance

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Most people have a headline that states their position
It doesn’t tell people why they should connect with you
It doesn't tell them how you add value
It doesn't tell them how you can solve their problem
You have to set YOURSELF apart
You need to show that YOU are the expert
Best Practice - Headline

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Best Practice - Headline
Include Skills in your headline & work experience
 NEVER use the word “Searching” or “Opportunity” in
your headline! Save that for your About section.
 2018 top ten overused buzzwords on LinkedIn used last year
Specialize, Experienced, Skilled, Leadership, Passionate,
Expert, Motivated, Creative, Strategic, Focused
 2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious, Value-Add, Expert,
Ninja, Guru

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• The About section could start with email address and
contact information on the very first line
• Paragraph one should be about what you do, your
job titles, work experience, defined skills and
industry keywords
• Paragraph two should show how you have added
value to a previous employer - recap a story or more
(STAR)
• Paragraph three should tell how you will solve a
company’s problems - use a story (STAR)
• Close with a call to action, “call me if……”
Best Practice - About

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Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
Best Practice - LinkedIn Skills

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Start typing a new skill to identify best fit
LinkedIn auto populates & defines key skills
Select from several suggestions
Skills at the top of the list are more widely searched

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You choose which three skills to feature by blue pin
Reorder skills by selecting & dragging the

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It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

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Best Practice - Job Search Agent
LinkedIn suggests jobs based on your profile data,
e.g. job titles, skills, companies, etc.

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Best Practice - #OpenToWork
A relative new feature to LinkedIn
Reconfigured from the previous version

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Add several job titles that are appropriate
Job locations can be specific or general

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Type of employment you seek or would consider

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It is confirmed once you click add to your profile
This includes options to manage your job alerts
LinkedIn offers to start a post with the info

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You can post your open to work #OpenToWork
The post can be edited and customized to you

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Final results of #OpenToWork setting
Green Arc around your profile photo

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Search for relevant jobs posted on LinkedIn
Use a job title & location to start a search
Best Practice - Job Search Agent

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LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

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Opt in for Daily or Weekly updates
Select notifications, email or both
LinkedIn Job Search Agent

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Apply button redirects you to company website
LinkedIn Job Applications

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Apply button prompts you to share your full profile
LinkedIn Job Applications

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Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

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LinkedIn Easy Apply Application
Easy Apply takes you
through several
screens for the
application
process.

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LinkedIn Easy Apply Job Application
Easy Apply shows your progress with the application

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Saved resume will be sent, send cover letter?

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An option for sharing a photo exists

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The next stap in the
application process
is sharing your
work experience
section.
Note that my profile
exceeded the limit
of ten responses.
Two additional
positions were not
included.

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Paul Cameron counsels on using LinkedIn Easy Apply

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Best Practice - Activity Dashboard
Dashboard is only visible to you

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Best Practice - Your Activity
Activity posting can be about articles, recognition, etc.
Try to include an article hyperlink, image or video

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Information about the individuals viewing your posts

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Best Practice – Add Media
Slideshare stores files to share on your profile/posts
Use in About, Featured or Work Experience sections

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Three levels of connections
Building Your LinkedIn Network

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LinkedIn recommends connections, alumni, etc.

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Click on blue Connect button

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Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

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Make it personal and engaging
There is a limit of 300 characters

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2nd Level – Click Connect Button, Message Locked

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2nd Level – Click connect or Message group member

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3rd Level - Click on 3 dots to connect

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3 dots
reveal
several
options
including
Connect

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LinkedIn Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive a notice a recommendation was written
for you
You review it to approve and post or ask for a
revision
Lastly, are your recommendations current?

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First step is identify who to ask by typing a name

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Second step is to define relationship and position

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Select answers from the drop down menu

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Third step is to write a request

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Complete request and click on Send button

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Best Practice - Follow Companies
Keep current with your target companies
LinkedIn enables you to easily view news & jobs

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LinkedIn company page features many details

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Best Practice - Search Companies

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Check Google - you may be surprised what you find

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Best Practice - Who Viewed You?
Review from the home or profile page
Last five people are viewable with a free account

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The graph illustrates the views of your profile
The last 90 days is the time frame

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LinkedIn Groups
Two ways to access your LinkedIn Groups

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LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

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LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

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LinkedIn Groups
This is Linked N Chicago (LiNC) group
You can change settings or leave a group

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LinkedIn Groups
You can view & search the members of a group
This makes it easy to message a non-connection

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LinkedIn Groups
These 2 posts from Linked N Chicago (LiNC)
illustrate one reason to join groups

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Group Participation
Become a "SME”, post new topic or respond to posts

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LinkedIn Searching
Find people, companies, jobs, groups using various
search filters

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LinkedIn Searching
Location, current company are 2 great search filters

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LinkedIn Searching
Using All Filters allow for expanded searching by job
title, e.g. Recruiter or Talent Acquisition

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LinkedIn Settings
Settings are divided into four main areas

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LinkedIn Settings
Add 2nd email addy and mobile number in Account

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LinkedIn Settings
There are three profile viewing options

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LinkedIn Settings
You can turn off sharing edits if you are making
multiple changes to your profile

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LinkedIn Settings
Upload your resume under Job Application Settings

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LinkedIn Settings
Job Application information & options are available

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Success Stories
Jeff B. – Project Manager
Enhanced his LinkedIn profile after this workshop and got hired
Jeremy H. – IT Professional
Improved his profile after this workshop & 1on1 critique to get found & hired
Nick C. – Retail Loss Prevention
Attended all workshops and incorporated learnings to get hired
Samantha B. – Senior Year College Student
Incorporated my recommendations, found on LinkedIn and offered job
Lucille G. – Real Estate
1on1 critique, attended my workshops and offered job
I want to add your name to the list!!

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McHenry County Workforce Network
August Career Workshops & Services
McHenry County Workforce Network Website
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment
mcwnbennett@hotmail.com
Getting Started with LinkedIn
Webinar Available on Google drive

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Upcoming Events
LinkedIn Strategic Guidelines
Wednesday August 19, 2020 from 1:00pm to 3:00pm
Click here to register in advance for this webinar
NTS Job Club – Job Search for Over 50
Wednesday September 9, 2020 from 1:00pm to 3:00pm
Resumes, Cover Letters & Applying Online
Guide to a Winning Interview

Feel free to follow up or
connect with me on LinkedIn
Bruce A. Bennett
815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

LinkedIn For Your Job Search

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