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Advertising Headlines That Will Make You Rich

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The copywriting checklist
The copywriting checklist
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Advertising Headlines That Will Make You Rich

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This guide shows you how to make powerful headlines that are proven to drive traffic and increase sales. Learn what motivates people and how to capitalize on it with your ad copy.

This guide shows you how to make powerful headlines that are proven to drive traffic and increase sales. Learn what motivates people and how to capitalize on it with your ad copy.

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Advertising Headlines That Will Make You Rich

  1. 1. Advertising Headlines That Will Make You Rich
  2. 2. 90% Of your ads Effectiveness comes from the Headline Up to
  3. 3. Headlines that work will either draw your reader’s attention to a pain they have or are likely to face, or a desire they have that is not fulfilled. -David Garfinkel
  4. 4. The job of a great headline is to get the reader to read the next line. - Your Headline Sucks
  5. 5. “With a good headline, you stand a fighting chance of having anything from minimal to overwhelming success. But without a good headline, your chances of success are next to zero....
  6. 6. - Examples of high converting headlines - Five rules of thumb for writing great titles - The formula to creating great sales copy What You’ll Get From this PowerPoint:
  7. 7. What You’ll Get From this PowerPoint:
  8. 8. How to win Friends and Influence People Why it works? It focuses on two benefits people would want and attaches them together
  9. 9. Speak Spanish Like a Diplomat Why it works? Because it appeals to the basic need for human improvement.
  10. 10. Formula for great sales copy: a) Talk about the pain or desire you’ve just identify in the headline and tell why it will get worse if they do nothing about it. b) Prove why you can provide the solution to their problem. c) Directly invite the reader to contact you, and tell exactly how to do that.
  11. 11. Formula for great sales copy: a)Talk about their pain, magnify it. b) Prove why you can provide the solution to their problem. c) Directly invite the reader to contact you, and tell exactly how to do that.
  12. 12. Typically, starting where your reader is means, focusing on the biggest benefit of your product or service Start where your reader is:
  13. 13. Look at the end results your reader wants People aren’t buying what you’re selling, their buying what it can do for them
  14. 14. Spell out how what you're selling provides the solution Once you know where their are and what result they are looking for, figure out what’s on their mind that would lead them to buy your product.
  15. 15. Determine how aware your prospects are of their problem Ask them.
  16. 16. Determine how aware your prospects are of your competition More competition means you need to emphasis your differentiation more
  17. 17. COMMON MISTAKES
  18. 18. 1. The headline doesn’t pass the “So What? Who Cares?” Test
  19. 19. Examples: “9 Ways to build a marginally better product” “Bored” “Untitled”
  20. 20. 2. The headline is cute, clever or obscure
  21. 21. “Do not click here. Just scroll past this one.”
  22. 22. 3. Headline means everything to the business and nothing to the prospect
  23. 23. like “2 Year Anniversary OF Our New Accounts Receivable Functionality’’ is a bad title if you want to sell from it
  24. 24. 4. You fail to stand in the customer’s shoes when you created the headline
  25. 25. What are the problems with a company using the following titles:
  26. 26. “Do you advertise on these social media platforms?” “The superbowl and social media: how to grow your brand through big events”
  27. 27. Titles that work & why
  28. 28. 1. You don’t have to be rich to retire on a guaranteed income for life
  29. 29. Why it works: People erect barriers to disqualify themselves, knocking down these barriers in the title peaks interest
  30. 30. Template: You don’t need (what people think is a prerequisite) to get (desired result you provide)
  31. 31. 2. Do you make these mistakes in english?
  32. 32. Why it works: Everyone wants to avoid mistakes. Bring up how your product prevents these mistakes.
  33. 33. Template: Do you make (service that you provide) mistakes?
  34. 34. 3. Build a body that you can be proud of
  35. 35. Why it works: Most people are secretly dissatisfied with some aspect of their life. This headline offers a way out
  36. 36. Template: Have a _____ you can be proud of
  37. 37. What is it that changes for the better in the eyes of your customer after they have done business with you?
  38. 38. 4. Thousands now play who never thought they could
  39. 39. Why it works: Social proof. If others can do it so can I.
  40. 40. 5. Get rid of your money problems once and for all
  41. 41. Why it works: Draws attention to a pain they are facing. Creates anticipation that you can solve it
  42. 42. Template: Thousands now (result you provide that people think it’s hard or impossible to obtain) who never thought they could
  43. 43. Email: Bpeck@netmark.com Website: netmark.com/blog

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