This guide shows you how to make powerful headlines that are proven to drive traffic and increase sales. Learn what motivates people and how to capitalize on it with your ad copy.

1. Advertising
Headlines That Will
Make You Rich

2. 90%
Of your ads
Effectiveness comes
from the Headline
Up to

3. Headlines that work will either draw
your reader’s attention to a pain they
have or are likely to face, or a desire
they have that is not fulfilled.
-David Garfinkel

4. The job of a great headline is to
get the reader to read the next
line.
- Your Headline Sucks

5. “With a good headline, you stand
a fighting chance of having
anything from minimal to
overwhelming success. But
without a good headline, your
chances of success are next to
zero....

6. - Examples of high converting headlines
- Five rules of thumb for writing great titles
- The formula to creating great sales copy
What You’ll Get From this
PowerPoint:

7. What You’ll Get From this
PowerPoint:

8. How to win Friends and
Influence People
Why it works? It focuses on two benefits people
would want and attaches them together

9. Speak Spanish Like a
Diplomat
Why it works? Because it appeals to the basic
need for human improvement.

10. Formula for great sales copy:
a) Talk about the pain or desire you’ve just
identify in the headline and tell why it will get
worse if they do nothing about it.
b) Prove why you can provide the solution to
their problem.
c) Directly invite the reader to contact you,
and tell exactly how to do that.

11. Formula for great sales copy:
a)Talk about their pain, magnify it.
b) Prove why you can provide the solution
to their problem.
c) Directly invite the reader to contact
you, and tell exactly how to do that.

12. Typically, starting where your reader is
means, focusing on the biggest benefit of
your product or service
Start where your reader is:

13. Look at the end results your
reader wants
People aren’t buying what you’re selling,
their buying what it can do for them

14. Spell out how what you're
selling provides the solution
Once you know where their are and what
result they are looking for, figure out
what’s on their mind that would lead them
to buy your product.

15. Determine how aware your
prospects are of their
problem
Ask them.

16. Determine how aware your
prospects are of your
competition
More competition means you need to
emphasis your differentiation more

17. COMMON MISTAKES

18. 1.
The headline doesn’t pass
the “So What? Who
Cares?” Test

19. Examples:
“9 Ways to build a marginally
better product”
“Bored”
“Untitled”

20. 2.
The headline is cute,
clever or obscure

21. “Do not click here. Just
scroll past this one.”

22. 3.
Headline means everything
to the business and nothing
to the prospect

23. like “2 Year Anniversary
OF Our New Accounts
Receivable Functionality’’
is a bad title if you want
to sell from it

24. 4.
You fail to stand in the
customer’s shoes when you
created the headline

25. What are the problems
with a company using the
following titles:

26. “Do you advertise on these
social media platforms?”
“The superbowl and social
media: how to grow your
brand through big events”

27. Titles that work & why

28. 1.
You don’t have to be rich
to retire on a
guaranteed income for
life

29. Why it works:
People erect barriers to
disqualify themselves,
knocking down these
barriers in the title
peaks interest

30. Template:
You don’t need (what
people think is a
prerequisite) to get
(desired result you
provide)

31. 2.
Do you make these
mistakes in english?

32. Why it works:
Everyone wants to avoid
mistakes. Bring up how
your product prevents
these mistakes.

33. Template:
Do you make (service that
you provide) mistakes?

34. 3.
Build a body that you can
be proud of

35. Why it works:
Most people are secretly
dissatisfied with some
aspect of their life. This
headline offers a way
out

36. Template:
Have a _____ you can be
proud of

37. What is it that changes
for the better in the eyes
of your customer after
they have done business
with you?

38. 4.
Thousands now play who
never thought they could

39. Why it works:
Social proof. If others
can do it so can I.

40. 5.
Get rid of your money
problems once and for
all

41. Why it works:
Draws attention to a
pain they are facing.
Creates anticipation that
you can solve it

42. Template:
Thousands now (result
you provide that people
think it’s hard or
impossible to obtain) who
never thought they could

43. Email:
Bpeck@netmark.com
Website:
netmark.com/blog