Brunswick Group releases findings from its second global data valuation survey Key highlights include: • Rise in investment decisions based on the data premium • Cybersecurity’s importance to M&A • Data protection increasingly crucial • Financial services at greatest cyber risk • Data premium lags in Europe For more information please contact: Mark Seifert: www.brunswickgroup.com/people/directory/mark-seifert/ Sparky Zivin: www.brunswickgroup.com/people/directory/sparky-zivin/

1. The Data Premium
Brunswick Group’s second global data valuation survey shows that
data monetization increasingly drives investor decisions. In addition,
as the value of data continues to rise, senior management must
understand the impact of cybersecurity on their business.
32%
200 60 804080 40 20 060
Investors believe data will become
the core factor in driving investment
decisions and recommendations
66% Core Factor
32% Flavor of the month
71% Core Factor (up 5% since 2014)
27% Flavor of the month
2014
2015
1. 2.
4.
In a record year of M&A, one fifth of investors
and analysts see cybersecurity as a top issue when
evaluating a deal
Personnel
and labor
relations
Globally, investors recognize the
need for the C-Suite and Board of
Directors to understand the impact
of cybersecurity on their business
3.
How companies manage, monetize, and protect
data is increasingly viewed as helping valuation
more than it hurts
60
100
20
40
80
0
2015 2014
82%
18%
78%
17%
77%
22%
65%
31%
UKAsia EUU.S. UKAsia EUU.S.
76%
24%
68%
28%
78%
21%
72%
28%
Helps Hurts
27%71%71%
66%
Here are four key trends that senior
business leaders should be aware of:
Brunswick Insight surveyed more than 200
global buy-side investors and sell-side analysts
between August 25, 2015 and September 14, 2015. brunswickgroup.com
C-Suite
76%
Board
of Directors
74%
Regional Breakdown
24%
Asia
20%
U.S.
20%
Europe
18%
UK