Highlights from the 2014 Brunswick Investor Use of Digital and Social Media Survey

1. The Investment Community’s Use of Digital and Social Media
Brunswick’s fourth survey on the international investment community’s use of digital and social media finds the global
investment community continues to look to companies as their primary source of information as they form their investment
recommendations and decisions. However, investor and analyst interaction with digital media continues to increase in
nearly all categories and deeper online engagement continues to drive investment action.
This year, more than half of those surveyed said they investigated an issue after reading a blog, and more than one in
four said they have made an investment decision based around a blog post.
Social & Digital media is increasingly driving investment decisions
USA
EUROPE
28% 10% 9% 4%
ASIA
25% 12% 9% 7%
28% 23% 20% 15%
Investors who made an investment
based on seeing information on:
BLOGS
MICRO-BLOGGING SERVICES
MESSAGE BOARDS
SOCIAL NETWORKING SITES
Most investors see the role
of digital media increasing
21%
47%
no, probably not
yes,
probably
4%
no, definitely not
7/10
say that digital media sources
will play a larger role in investment
decisions
6% unsure
23%
yes, definitely
Information
direct from companies
remained the highest ranked
resource for investment
decisions
Long-term trends (2009 -2014)
CONTACT:
Jason Golz jgolz@brunswickgroup.com
Sparky Zivin szivin@brunswickgroup.com
www.brunswickgroup.com
1ST INFORMATION DIRECT FROM COMPANIES
2ND REAL TIME SUBSCRIPTION INFORMATION SOURCES
3RD ANALYST RESEARCH
4TH PRIMARY MARKET RESEARCH
5TH ONLINE BUSINESS MEDIA
6TH PRINT BUSINESS MEDIA
7TH DIGITAL MEDIA
Brunswick Insight distributed the survey to several thousand
buy-side investors and sell-side analysts in the U.S., Europe
and Asia in October 2013.