2. Who are we?
Results focused digital solutions
We are a digital marketing firm specializing in results focused
digital solutions through a partnership oriented relationship
with our clients.
As an established authority in the small – medium size
business market with over 10 years of digital marketing
experience our goal is to continue to grow our competencies
to best serve all of our client-partners.
Your Digital Marketing Partner!
3. What is NB Connect?
Helping Our Neighbors Succeed Online
NB Connect is our way of helping local businesses in our
area adopt basic best practices to help further their online
growth. We’ll teach what’s important and what’s not in
growing your business online. Then you can take that
knowledge and apply it to your business.
By leveraging our expertise through our different seminars
and webinars you will be able to take steps towards
establishing yourself online without incurring additional
expenses. If there’s a specific area you would like our help in,
just ask and we’ll help you explore your options.
Your Digital Marketing Partner!
4. Today’s Agenda
Presentation topics will include:
• What is Local SEO?
• Why Local SEO?
• Claiming your space on Google
• How to establish consistency and why it’s important
• Getting social to influence Local
• Getting involved in the community
• Review management and how to get people talking
5. Local SEO
What is Local SEO?
A local search is any search aimed at finding something in a
specific geographic area.
• “Tigard Chinese Restaurants”
• “Chinese Restaurants” Results shown based on IP Location
Local Search Optimization:
• Claiming & updating (if needed) directory listings with
consistent information including name, address and
phone number.
• This is called a “business citation”.
• Consistent citations build relevance to the business.
Local SEO = Local Search Optimization (LSO)
A good Local SEO strategy increases:
• Chances for your business to appear on maps
by approximately 67%
• Rank and relevancy to search engines
• Chance to show in Local Business Carousel
• Chances of being shown with a Branded Search Badge
9. Local SEO
Why Local SEO?
Google Loves Local
Businesses that have great reviews, consistent information
in high authority directories and great social engagement on
Google + have a huge opportunity to show in Google Maps,
Local Carousel, and Branded Search pages.
97% ofshoppers
research local businesses online before
making a purchase!
10. Local SEO
Determining Your Value-add
& Clarifying Your Online Goals
Video: “Bring your Local Business
Online”
Build an online presence for your local business.
With the example of Scott, the realtor, you’ll
learn about the marketing funnel, setting an
online goal, and highlighting what makes your
business special.
11. Local SEO
Understanding Your Customers
Video: “Customer Journeys”
Marnie and Scott figure out their customers’
most common journeys to reach their business.
We'll use their examples to brainstorm how you
can reach customers on review sites, through
search engines, maps apps, and social and
professional networking sites.
13. 1
5 Actionable Steps
Step 1: Claim Your Space!
• Show up across Google
• Give customers the right info
• Build lasting relationships
Create your Google+ Page at:
http://www.google.com/business
14. 1
5 Actionable Steps
Step 1: Claim Your Space!
Video: “Local Listings and Google +”
Marnie and Scott figure out their customers’
most common journeys to reach their business.
We'll use their examples to brainstorm how you
can reach customers on review sites, through
search engines, maps apps, and social and
professional networking sites.
15. 1
5 Actionable Steps
Step 1: Claim Your Space!
Google + Page
• Reach Google searchers
• Accept & reply to reviews
• Can be used as a lightweight Home page
Posts
Photos
Videos
Customer Interactions
16. 1Step 1: Claim Your Space!
Verify Your Business
Once you enter the basics you will need to verify you listing
before you can start to show online. Google chooses one of
two options in which to allow you to verify your business:
Claim via Phone
If you get to claim by phone you one of the lucky ones and can
complete the verification process very quickly.
Claim via Postcard
If you get the postcard you will need to wait 1-2 weeks to get your
verification code in the mail.
5 Actionable Steps
17. 1Verify Your Business (cont.)
Be sure to login when you receive your pin code to verify
your Google+ listing.
Step 1: Claim Your Space!
5 Actionable Steps
18. 2Step 2: Establish Consistency
One of the top ranking factors for Local Search Rankings
is consistent name, address and phone number within
different business directories.
5 Actionable Steps
19. 2Step 2: Establish Consistency
One of the top ranking factors for Local Search Rankings
is consistent name, address and phone number across
business directories.
5 Actionable Steps
20. 3Step 3: Getting Social Increases Local
One of the best ways to grow your authority on Local
is to engage on Social Media.
5 Actionable Steps
21. 3
5 Actionable Steps
Step 3: Getting Social
Increases Local
Video: “Social Networking”
One of the best ways to grow your authority
on Local is to engage on social media.
22. 3Step 3: Getting Social Increases Local
Develop a presence on relevant social media channels.
Google +
Users searching
in Google and
Google Maps
Twitter
Customer interest
in Real-time Info,
Deals or Offers
Yelp
Customers
Referencing Reviews
LinkedIn
Credentials are
important
Facebook
Personal Referrals
5 Actionable Steps
23. 3
5 Actionable Steps
Step 3: Getting Social
Increases Local
Video: “LinkedIn”
Marnie and Scott figure out their customers’
most common journeys to reach their business.
We'll use their examples to brainstorm how you
can reach customers on review sites, through
search engines, maps apps, and social and
professional networking sites.
24. 3Step 3: Getting Social Increases Local
Social Media Management
How can a small business manage posts and content on so
many social networks?
Manage social networks, schedule messages, engage your
audiences, and measure ROI right from the dashboard.
• Free for up to 3 social networks
• Works to schedule posts across multiple networks at the
same time
• Works with Google +, LinkedIn, Facebook & Twitter
• Allows you to schedule for up to a month in advance.
• Allows updates and comment reply from one Dashboard
5 Actionable Steps
25. 3Step 3: Getting Social Increases Local
Leverage the trend of Mobile Check-In Services
Get listed in some of the top Location based Social Networks
to take advantage of Mobile Check-ins
• Foursquare
• Yelp
• Facebook Local Listings
5 Actionable Steps
26. 4Step 4: (Localized) Content is King
Localized content can be done in a number of
different ways:
Host a local event at your location and syndicate it with
event listings websites.
• Be fun and creative
• Make the event something themed so people feel like
it’s a special event
• Have people come in for a local product showcase, saki
tasting or chocolate & wine event
5 Actionable Steps
Syndicate Your Event
through event listing sites like:
✓
27. 4Localized content can be done in a number of
different ways:
Step 4: (Localized) Content is King
Sponsor local charities, causes and community events.
• Create a page on your site to showcase your
sponsorships and share about the local events that are
happening in the community.
• Become a community evangelist and share on your site
about great events and happenings that your local
clients should know about.
5 Actionable Steps
✓
28. 4Localized content can be done in a number of
different ways:
Step 4: (Localized) Content is King
Go back to school.
Any School or university domain will carry a strong amount
of link authority. A scholarship or university job fair could
get you listed on the collage website which could lead to a
strong citation back to your website.
• Start a scholarship for a local school or college
• Participate and recruit in your local university’s job fair
• Share college events on your website
5 Actionable Steps
✓
29. 4Localized content can be done in a number of
different ways:
Step 4: (Localized) Content is King
Get local press (with a link to your website).
Join your local chamber of commerce
• A link to your website from the chamber can have strong
local authority with search engines
Buy local products and services
• Become a “Trusted Partner”
• Share reciprocal links to each other partners like
electricians, plumbers, decorators, restaurants
5 Actionable Steps
✓
✓
✓
30. 5Step 5: Get People Talking
One of the best referral sources in word of mouth,
but in the world of digital marketing, online reviews like
Facebook, Google + and Yelp are trusted almost as much as
a referral from a friend. Studies have shown that 92% of
people will use a Local business if it has a 4 star review or
higher.
5 Actionable Steps
How low is too low for YOU to consider using
a local business?
31. 5Step 5: Get People Talking
Video: “Reviews”
Marnie and Scott figure out their customers’
most common journeys to reach their business.
We'll use their examples to brainstorm how you
can reach customers on review sites, through
search engines, maps apps, and social and
professional networking sites.
5 Actionable Steps
32. 5
5 Actionable Steps: Step 5
Step 5: Get People Talking
88%
have read reviews
to determine the
quality of a
local business.
72%
of consumers say
that positive reviews
make them trust a
local business more.
72%
of consumers
will take action
after reading a
positive review.
33. 5Step 5: Get People Talking
Get Listed in Directories to Get Reviews
90% of customers say their buying decisions are
influenced by seeing positive online testimonials
but . . .
55%ofsmallbusinesses
don’tgetanyonlinereviews.
5 Actionable Steps
34. 5Step 5: Get People Talking
Video–“Learn From Your Competition”
Build an online presence for your local business. With the
example of Scott, the realtor, you’ll learn about the
marketing funnel, setting an online goal, and highlighting
what makes your business special.
5 Actionable Steps
35. 5Step 5: Get People Talking
Best Practices
Facilitate a referral loop with your customers
• Let them know they can find you online
• Appreciate feedback
Avoid copying reviews from one site to another
• Duplication isn’t helpful
• Can feel deceptive
Remember Your Login Details
• Username, email address
• Strong Passwords
Ask tech savvy friends, family members for help or feedback
• Gain a fresh perspective
5 Actionable Steps
