At ISPO Digital 2021 Bryan O'Rourke Shares His Views On Big Tech And Is Impact On Health And Fitness

1. @BryanKORourke February ISPO Munich Online 2021
Big Tech : What It Means For The Health
And Fitness Industry

2. @bryankorourke
bryankorourke@gmail.com

3. What Does Big Tech Mean For Health & Fitness?
Significant Market Growth & Innovation

4. Hyper - Personalized
NEW DIGITAL FITNESS AND
HEALTH EXPERIENCES
DO NOT FREAK OUT

5. 1.6 BILLION DEVICES
RESPECT SCALE
100 MILLION USERS

6. F I T C 2 0 2 1 F I T N E S S I N D U S T R Y T E C H N O L O G Y C O U N C I L T R E N D R E P O R T | W W W . F I T T E C H C O U N C I L . O R G
BIG TECH IS NOTHING NEW COVID ACCELERATED IT
MASSIVE DISPERSION UNDERWAY
T E C H N O L O G Y I S B E H I N D A L L 5 M E G A - T R E N D D R I V E R S
Consumers
Globalism Demographics Technology Economics
An interconnected multi-cultural
world creating new markets,
cross boarder competition, and
fear amongst the status quo.
Changing demography with an
aging population, the decline in
brith rates, and heightened
cross generational dynamics.
Increasingly empowered and
knowledgable buyers have
higher expectations of
everyone and everything.
Always on and connected with
more intelligence along with
distrust and ethics being a
bigger concern.
Sustainability and the fourth
industrial revolution recreating
industries, jobs, production,
capital and payment.

7. FREE: http://bit.ly/BKOISPO
@ProfGalloway
Scott Galloway
UNDERSTANDING BIG TECH

8. Dispersion :
“the distribution of products and
services over a wider area where
and when they’re needed most,
bypassing gatekeepers and
removing unnecessary friction
and cost.” - Scott Galloway
“A statistical term that describes the size of the distribution of values
expected for a particular variable; measured by several
different statistics, such as range, variance, and standard deviation.

9. +
D I S P E R S I O N : D I S T R I B U T I O N T O A W I D E R M A R K E T P L A C E
DIG
ITALLY
BASED
HEALTH
&
FITNESS SERVICES
DISPERSION
OF
CAPITAL
&
TIME
FACILITY
BASED
HEALTH
&
FITNESS SERVICES
DISPERSION = VALUE TRANSFER 2021 & BEYOND
INCREASE
DECREASE
HEALTH & FITNESS DISPERSION
@BRYANKOROURKE
+
REAL ESTATE DISPERSION
@PROFGALLOWAY

10. F I T C 2 0 2 1 F I T N E S S T E C H N O L O G Y T R E N D R E P O R T | W W W . F I T T E C H C O U N C I L . O R G
2. Haves And
Have Nots
3. Big Tech
Battles
5. Redefined
Human Capital
4. Wellbeing
Shift
1. Technology
Rules
2021 FITNESS INDUSTRY TECHNOLOGY TRENDS
DIGITAL CUSTOMER PLATFORMS ARE NOW THE MARKET

11. WHAT IS BIG TECH ?

12. WHAT IS BIG TECH ? EVEN BIGGER

13. LARGEST STOCKS BY MKT CAP
THE FOUR $6 TRILLION TODAY GERMAN GDP $3.9B

14. WHAT IS BIG TECH ?
MULTIPLE CHANNELS

15. NEW ALTERNATIVE
WELLBEING EXPERIENCES

16. Environment For Capital - M&A Strong

17. TECH ASSET BUBBLE

18. PELOTON MARKET CAP $43 BILLION WITH
3 MILLION SUBSCRIBERS

19. $150M MapMyFitness 2013
$85M Endomondo $475M MyFitnessPal 2015
Never Made A Nickel

20. BIG TECH MISS : NO LONGER A GROWTH
STOCK VALUE $7.5 BILLION - DOWN 60%

21. CREATED BY TECHNOLOGY COVID ONLY
ACCELERATED THE CHANGE
BIGTECH DISPERSION CONSUMER
BEHAVIORAL CHANGE

22. 2007
ALWAYS ON
BIG TECH
REALLY
STARTED WITH
THE MOBILE
INTERNET

23. 2020 BIG TECH ACCESS EVERYWHERE

24. @bryankorourke 2019 24
BIG TECH ABOUT TO CHANGE AGAIN
ALWAY ON CHEAPER AND FASTER

25. @bryankorourke 2019 25
ELON MUSK NEURALINK

35. How People Buy Things Has
Changed A LOT

37. OVER 1.2B FITNESS APP USERS
GLOBALLY DOUBLE DIGIT GROWTH

38. NOOM HAS 50M USERS
NOT JUST FITNESS NEW TYPES OF APPS

39. CALM 2M USERS $150M REVENUE
NOT JUST FITNESS NEW TYPES OF APPS

40. HEALTH AND FITNESS A LARGE MARKET
IT IS WHAT BIG TECH IS AFTER
http://bit.ly/wellnessreport2018
GLOBAL HEALTH CARE ECONOMY
$10 Trillion Market

41. “We’re extremely interested in this area
(health care). And, yes, it is a business
opportunity. If you look at it, medical
health activity is the largest or second-
largest component of the economy,
depending on which country in the
world you’re dealing with.”
Big Tech: Tim Cook
Fortune Magazine Interview
September 2017

42. Apple Access To
Cheap Capital
Needs Continued Growth

45. Health is Apple’s next big arena
www.bryankorourke.com @bryankorourke
devices = data
= personalization
= services

49. Global Smartwatch Market Revenue
up 20% in H1 2020, Led by Apple

50. "If you zoom out into the future, and
you look back, and you ask the
question, 'What was Apple's greatest
contribution to mankind?' It will be
about health.”
Tim Cook
Jim Cramer Interview
January 2019

51. Gangster Move Of 21st Century
Apple First Store 2001
Now Over 500 Stores in 25 Countries

52. MOST
TRUSTED
BRANDS ARE
TECHNOLOGY
BASED
https://www.visualcapitalist.com/the-most-loved-brands/

53. MOST
TRUSTED
BRANDS ARE
TECHNOLOGY
BASED

55. Apple Wants To Be In Health

56. Singapore Government Initiative

57. APPLE ECOSYSTEM SOLVE
BIG PROBLEMS HEALTH

58. O P P O R T U N I T Y & C H A L L E N G E S

59. 01 02 03
ASSESSMENT
WHERE IS YOUR
BUSINESS REALLY
TODAY ?
MINDSET
HOW DO YOU SEE THE
WORLD ?
USER X
ARE YOU ALIGNED TO
THE 4 PILLARS OF
EXCEPTIONAL UX ?
04
ECONOMICS
DO YOU HAVE A
SUSTAINABLE BUSINESS
MODEL ?
05
EXECUTION
ARE YOU EMBRACING
THE 4 PILLARS OF
EXECUTION ?
COMPETING WITH BIG TECH
HAVE A REAL STRATEGY : CHOICES

60. 1. OBJECTIVE ASSESSMENT

61. F I T C 2 0 2 1 F I T N E S S I N D U S T R Y T E C H N O L O G Y C O U N C I L T R E N D R E P O R T | W W W . F I T T E C H C O U N C I L . O R G
COVID-19 FORCED ORGANIZATIONS TO PERISH FROM
DISPERSION OR SEE THINGS THROUGH A NEW LENS
E
N
2. USER EXPERIENCE
The experiences brands seek to create for their
employees, customers, and stakeholders are the key
differentiator in a competitive world. Omni-presence,
hyper-personalization, frictionless commerce,
strategic, facilitated, and convenient are all things that
combine to evoke feelings in humans.
1. MINDSET - NEW THINKING
How brands and organizations see the world, how
their values are the basis of their culture, and how
they interact with and deliver value to their
employees, stakeholders and customers. Mindset is
the most important aspect of success today because
it impacts what people see as possible.
4. EXECUTION ENGINES
The foundation to executing experience in a
sustainable business now requires fundamental
tools : enterprise systems, human capital, automation,
data collection, and machine intelligence. Without
attention to these engines UX and New Economics
cannot work.
3. NEW ECONOMICS
New ways to create and monetize the business as a
platform, digital-physical delivery, dynamic pricing, the
way businesses can sustainably monetize has
expanded into many many options. Transaction is the
lowest common denominator with platforms enabling
the highest value creation dynamic.
M
U
T H E F O U R K E Y C O M P O N E N T S O F S U C C E S S F U L B U S I N E S S M O D E L S T O D AY A R E T H E M U N E D Y N A M I C S .
T E C H N O L O G I C A L T O O L S A L O N E W I L L N O T M A K E A S I G N I F I C A N T I M PA C T W I T H O U T O R G A N I Z AT I O N S
U N D E R S TA N D I N G A N D E M B R A C I N G T H E S E M U N E D Y N A M I C S : M I N D S E T , U S E R E X P E R I E N C E , N E W
E C O N O M I C S A N D E X E C U T I O N E N G I N E S A N D P R I O R I T I Z I N G T H E M A C C O R D I N G LY.

62. CONTROLLING TO
EMPOWERING
PLANNING TO
EXPERIMENTATION
PRIVACY TO
TRANSPARENCY
PREDICTABLE TO
UNPREDICTABLE
PROFIT TO
PURPOSE
HIERARCHIES TO
NETWORKS
CHALLENGE THE ‘WHY’ BEHIND YOUR MINDSET
ABILITY TO DEAL WITH CHANGE

63. Michael Doe
IMAGE
PLACEHOLDER
Jeniffer Thompson
IMAGE
PLACEHOLDER
Erica Doe
AUTOMATION
ENTERPRISE
PLATFORMS
SENSORS AND
DATA
HUMAN CAPITAL
EXECUTION ENGINES IMPROVE EXPERIENCE LOWERS COST = SUSTAINABLE
HOW WILL YOU COMPETE IN THE FUTURE ?
TECHNOLOGY EXECUTION ENGINES

64. MANY TYPES OF COMPETITORS COOPTING BIG TECH & TRENDS

65. More Global Industry

67. DISRUPTION IN THE ERA
OF MASS ACCELERATION
LEARN FROM OTHER INDUSTRIES

68. What Does Big Tech Mean For Health & Fitness?
Significant Market Growth & Innovation

69. As Big Tech Revolutionizes Health & Fitness Services
Rising Tides Lift All Boats.

70. FREE: http://bit.ly/BKOISPO
@ProfGalloway
Scott Galloway
UNDERSTANDING BIG TECH

71. http://www.fittechcouncil.org/podcast/
FITNESS PLUS TECHNOLOGY PODCAST

72. “ODAVAD”
“HYBRIDIZATION”
On Demand Anywhere Virtual Anytime Digital Fitness
http://bit.ly/BKO2030
Big Tech’s Impact

73. Thank you @bryankorourke
bryankorourke@gmail.com