Presented to a select group CEO's of European Health Club Chains and leading fitness professionals from across Europe for Europe Active 2017 Health and Fitness Forum. Bryan O'Rourke shares his views of the future based on key trends.

1. Global Trends 2017 : Digital Sports Fitness And Wearables
@BryanKORourke, CSO, CEO, Principal
Houston Golds Gym, FIT-C, Vedere Ventures
FIBO 2017, Friday April 7, 2017

2. GREATEST TIME IN HISTORY
TO BE IN OUR INDUSTRY

3. AND BUSINESS AS USUAL IS DEAD

4. HOW WILL YOU RESPOND ?

5. GROWTH REQUIRES NEW THINKING

6. Tweet @BryankORourke @TomFriedman For A Copy

7. DISRUPTION AN THE ERA
OF MASS ACCELERATION

8. RESTAURANTS OFFER A
DINNING EXPERIENCE

9. THIS OFFERS A DINING
EXPERIENCE

10. BANKS OFFER
FINANCIAL SERVICES

11. THIS AI OFFERS
FINANCIAL SERVICES

12. CONCERTS OFFER
MUSICAL ENTERTAINMENT

13. THIS APP DOES THE SAME

14. HEALTH CLUBS OFFER
HEALTH & FITNESS EXPERIENCES

15. THIS OFFERS
HEALTH & FITNESS EXPERIENCES

16. THIS APP OFFERS
HEALTH & FITNESS SERVICES

17. THIS TECHNOLOGY OFFERS
FITNESS EXPERIENCES

18. INDUSTRY DEFINITIONS HAVE CHANGED

19. WHAT ARE FITNESS EXPERIENCES BECOMING ?

20. HOW WILL THE INDUSTRY EVOLVE ?

21. WHAT ROLES WILL FITNESS PROFESSIONALS PLAY ?

22. WE’VE ENTERED A NEW ERA

23. PEOPLE TECHNOLOGY
GLOBALISM ECONOMICS
DISRUPTION BY CONVERGENCE

24. Power Has Shifted To The Consumer
10% Luxury Purchases Digital 40% by 2020

25. 3 CONSUMER
TRENDS

26. GREATER UTILITY AND
CONVENIENCE & RELEVANCE FOR
USERS
PERSONALIZATION
ACKNOWLEDGEMENT AND
RECOGNITION EMBRACING
A MISSION
ENGAGEMENT
FLAUNT CULTURE
NOT JUST FITNESS
BENEFICIAL
INTELLIGENCE
NEW WAYS OF DELIVERY
THAT INCREASE USE
AND RELEVANCE
SERVICE REDEFINITION
OMNI-PRESENCE
TRENDS + VISION = REINVENTING MODELS
3 KEY CONSUMER TRENDS
PERSPECTIVE SHIFT
STATUS

27. BENEFICIAL
INTELLIGENCE
Enhancing User Experience Through
Built In Intelligence

28. OMNIPRESENCE
New Channels, Nuanced With Context
In The Right Place At The Right Time

29. PERSPECTIVE
SHIFT:
Reposition Renew, and Refresh
Service Offerings In New Ways

30. NOT JUST
FITNESS:
Lifestyle, Mindset, Nutrition,
Holistic, Longevity

31. DESIGN ENHANCED PROFIT
UX OMNIPRESENCE SERVICE SCOPE
BRICKS AND MORTAR OPERATOR FOCUS

32. TECHNOLOGY

33. @Bryankorourke @Kevin2Kelly
FREE COPY OF THE BOOK

34. The greatest products of the next 20 years
have not been created yet.

35. Kevin Kelly’s View Of What Will Happen With Technology
12 Inevitable Forces
35
01 Becoming 02 Cognifying 03 Flowing
04 Screening 05 Accessing 06 Sharing
Move from fixed products to
constant upgraded services and
subscriptions.
Make everything smarter via cheap
AI from the cloud.
Unstoppable streaming. You are
certainly now in the data business.
Turning all surfaces into screen
experiences.
Access to services at all times move
away from owning assets.
Mass-scale collaboration. Key
innovations built on sharing.
BE CO FL
SC AC SH

36. SCREEN

38. AC & CO

39. 12 Inevitable Forces
39
07 Filtering 08 Remixing 09 Interacting
10 Tracking 11 Questioning 12 Beginning
Harnessing intense personalization
to anticipate desires.
Unbundling products and basic
parts and recombining them in all
possible ways.
Immersing ourselves inside
computers to maximize
engagement.
Total surveillance for consumer and
citizens benefit.
Promoting good questions is far
more valuable than good answers.
A system connecting all humans
and machines in a global mix.
Kevin Kelly’s View Of What Will Happen With Technology
FI RE IN
TR QU BG

40. CYBER PHYSICAL SYSTEM : THE HOLOS

41. HOW WILL YOU RESPOND ?
RETHINK YOUR FUTURE
SOME FASTER THAN OTHERS

42. Rethink : “Not Wearables”

44. “We Are
Just At
The Beginning
Of Sensor
Technologies.”

45. “Hearables”

46. “Ingestibles”

47. “Seeables”

48. “Injectibles”

49. “Sensors”

50. UX

51. OLD MODEL OF VALUE
CUSTOMERS
TRANSACTIONS / $

52. NEW MODEL OF VALUE
RECEPTORS
COGNITION

53. Over 300 Drive In Theaters In The US
Not All Biz Models Need Tech

54. IMPACT ? ASK OBJECTIVE QUESTIONS

55. ADOPT S CURVE REINVENTION

56. Follow
@Fittechcouncil @BryanKORourke @IHRSA @Europe_Active

57. http://www.fittechcouncil.org/podcast/

58. PLAN AND THINK 5 YEARS OUT

59. ASSOCIATE YOURSELF WITH
FORWARD LOOKING ORGANIZATIONS

60. GREATEST TIME IN HISTORY
TO BE IN OUR INDUSTRY

61. AND BUSINESS AS USUAL IS DEAD

62. DISRUPTION AN THE ERA
OF MASS ACCELERATION

63. Use Technology As A Tool.
Transcend Technology By
Using The Tool With A
Human Focus.

64. bryankorourke.com @bryankorourke