This document announces an educational webinar on May 20, 2021 at 11 AM EDT to discuss technology trends that will continue to impact the fitness industry post-COVID. The webinar will cover 4 topics: 1) key underlying technology drivers and where they are headed, 2) current and future fitness business models and user experiences, 3) four foundations for fitness brands to execute into the future, and 4) what to expect ahead in fitness related to technology. The webinar aims to help fitness businesses assess how to adapt and compete in a changing industry landscape driven by new technologies.

1. TECHNOLOGYTRENDSTHATWILL
CONTINUETOIMPACTTHEFITNESS
INDUSTRYPOST-COVID
BRYANK.O’ROURKETHISTHURSDAY11AMEDTREGISTERNOW!!
@BRYANKOROURKE
MAY 20, 2021 11 AM EDT
EDUCATIONAL WEBINAR

2. 1.KEYUNDERLYING
TECHNOLOGYDRIVERS.
WHEREARETHEYHEADED?
@BRYANKOROURKE
MAY 20, 2021 11 AM EDT

3. 2.FITNESSBUSINESS
MODELS&UXNOWANDIN
THEFUTURE
@BRYANKOROURKE
MAY 20, 2021 11 AM EDT

4. 3.FOURFOUNDATIONSFOR
FITNESSBRANDSTO
EXECUTEINTOTHEFUTURE
@BRYANKOROURKE
MAY 20, 2021 11 AM EDT

5. 4.WHATTOEXPECTAHEAD
INFITNESSRELATEDTO
TECHNOLOGY
@BRYANKOROURKE
MAY 20, 2021 11 AM EDT

6. IN CRISIS THERE IS
OPPORTUNITY “DARWIN”
D Y N A M I C S F A C I N G F I T N E S S F A C I L I T I E S A N D T H E F I T N E S S
I N D U S T R Y P D O S T C O V I D 1 9
+

8. +
D I S P E R S I O N : D I S T R I B U T I O N T O A W I D E R M A R K E T P L A C E
DIG
ITALLY
BASED
HEALTH
&
FITNESS SERVICES
DISPERSION
OF
CAPITAL
&
TIME
FACILITY
BASED
HEALTH
&
FITNESS SERVICES
DISPERSION = VALUE TRANSFER 2021 & BEYOND
INCREASE
DECREASE
HEALTH & FITNESS DISPERSION
@BRYANKOROURKE
+
REAL ESTATE DISPERSION
@PROFGALLOWAY

9. CONSUMPTIONOFTECHCONTENTUP

10. HOWPEOPLEBUYTHINGSHASCHANGEDALOT

11. CHANGETHATTOOK DECADESOTHERWISE
HAPPENEDINWEEKS

12. IFYOUMAKE>$100K60%CHANCETOWORK
FROMHOME.MAKE<40K10%CHANCE

13. @BRYANKOROURKE
MAY 20, 2021 11 AM EDT
PANDEMICIMPACTTOFITNESS:TRENDS
ALREADYUNDERWAY

14. @BRYANKOROURKE
MAY 20, 2021 11 AM EDT
PANDEMICIMPACTTOFITNESS:TRENDS
ALREADYUNDERWAY

16. 1.KEYUNDERLYING
TECHNOLOGYDRIVERS.
WHEREARETHEYHEADED?
@BRYANKOROURKE
MAY 20, 2021 11 AM EDT

17. 1.KEYUNDERLYINGTECHNOLOGYDRIVERS.
WHEREARETHEYHEADED?
@BRYANKOROURKE
CLOUD COMPUTING CONNECTIVITY IOT DATA | DL | ML | AI
GAMING
INTERFACES
VOICE | MR | VR
BIG TECH BLOCKCHAIN

18. CLOUDCOMPUTING:
INCREASINGOPTIONS
@BRYANKOROURKE
$1TRILLION2026
70%OFTECHSPEND
80%OFORGSBY2025
NEEDFORINTEGRATION

19. CONNECTIVITY
@BRYANKOROURKE
2025230MUSUSERS
10-100XFASTER
IMPACTON IOT

20. ENABLINGSTREAMING:SCREENS+CONTENT
@BRYANKOROURKE

21. INTERNETOFTHINGS
@BRYANKOROURKE
$251BMARKET
CAGR25%
46BDEVICES
GOOGLE48%HOME

22. IOT:DEVICES
@BRYANKOROURKE
GLUCOSE
BLOODPRESSURE
HEARTRATE
MORE

23. INTERNETOFTHINGS
FUTUREDEVICES
@BRYANKOROURKE
ENTEN
BCI“NEURABLE”
PERSONALIZED

24. DEEPMACHINEANDAI
@BRYANKOROURKE
USINGDATAENGINES
AUTOMATION
AIALONGWAYOFF

25. GAMING
@BRYANKOROURKE
GAMERS55-64GREW32%2YEARS
$200BMARKET2023
2.4BILLIONWORLDWIDE
ESPORTS&BEHAVIORMODIFICATION

26. AUGMENTEDANDMIXEDREALITY
@BRYANKOROURKE
GROWTH78%
$18.8BILLION
FACEBOOKAPPLE
NEXTBIGPLATFORM

27. INTERFACEVOICE
@BRYANKOROURKE
41%USEVOICEDAILY
60MHOUSEHOLDS
HAVESMART
SPEAKERS

28. BIGTECHNOLOGYFIRMS
@BRYANKOROURKE
MONOPOLY-COST
DATAUSE
ANTICOMPETITIVE

29. BLOCKCHAIN
@BRYANKOROURKE
TRANSACTIONS
NOTHIRDPARTY
SECURE
MUCHFASTER
CHEAPER
INTELLIGENT

30. 2.FITNESSBUSINESS
MODELS&UXNOWANDIN
THEFUTURE
@BRYANKOROURKE
MAY 20, 2021 11 AM EDT

31. 2.FITNESSFACILITYBUSINESSMODELS&UX
NOWANDINTHEFUTURE-SERVICEDELIVERY
PURE DIGITAL PURE PHYSICAL
OMNI-CHANNEL
DELIVERYVIAACOMBINATIONOFCHANNELS

32. @BRYANKOROURKE
MAY 20, 2021 11 AM EDT
2.FITNESSFACILITYBUSINESSMODELS&UXNOWANDIN
THEFUTURE:DIGITALVSINCLUB-1.4BILLIONDIGITALUSERS

33. FITNESSMORPHINGINTOSERVINGNEW
HEALTHMARKETSWITHNEWSERVICES

34. @BRYANKOROURKE
MAY 20, 2021 11 AM EDT
BABYBOOMERMARKETNETWORTH12XTHATOF
MILLENNIALS:WELLNESSHEALTHSERVICES

35. INCLUBEXPERIENCEINTEGRATINGTECH

36. AWESOMEINTEGRATEDOUTOFCLUBEXPERIENCES

37. INTEGRATEDHEALTHCOACHINGSERVICES

38. 3.FOURFOUNDATIONSFOR
FITNESSBRANDSTO
EXECUTEINTOTHEFUTURE
@BRYANKOROURKE
MAY 20, 2021 11 AM EDT

39. @BRYANKOROURKE
MAY 20, 2021 11 AM EDT
LEGACYPLAYERSMUSTCONDUCTADEEP
ASSESSMENT:HOWWILLYOUCOMPETE(15%)?

40. UXDESIGN&VALUECREATIONCONSIDERATIONS
PLATFORM PURPOSE
PLACE TIME

41. E
N
2. USER EXPERIENCE
The experiences brands create for their
employees, customers, and stakeholders are the
key differentiator in a competitive world. Omni-
presence, hyper-personalization, frictionless
commerce, strategic, facilitated, and convenient
are all things that combine to evoke feelings in
humans.
1. MINDSET | CULTURE
How you see the world, how your values impact
culture, and how you interact with and deliver
value to employees, stakeholders and customers.
Mindset is the most important aspect of success
today because it impacts what people see as
possible; Challenge assumptions.
4. EXECUTION ENGINES
The foundation to executing experience in a
sustainable business now requires fundamental
tools : enterprise systems, human capital,
automation, data collection, and machine
intelligence. Without attention to these engines
UX and New Economics cannot work.
3. NEW ECONOMICS
New ways to create and monetize the business as
a platform, digital-physical delivery, dynamic
pricing, the way businesses can sustainably
monetize has expanded into many many options.
Transaction is the lowest common denominator
with platforms enabling the highest value creation
dynamic.
M
U
STRATEGY
EVALUATE YOUR BUSINESS ON THE “MUNE”
PRINCIPLES

42. Michael Doe
IMAG
E
PLACEHOLDER
Jeniffer Thompson
AUTOMATION
ENTERPRISE
PLATFORMS
SENSORS AND
DATA
HUMAN CAPITA
L
CULTURE
EXECUTION ENGINES IMPROVE EXPERIENCE LOWERS COST =
SUSTAINABLE
PRIORITIES TO COMPETE IN THE FUTURE

43. THE VALUE OF WHAT IS HUMAN
GREAT DIGITAL AMPLIFIES

44. 4.WHATTOEXPECTAHEAD
INFITNESSRELATEDTO
TECHNOLOGY
@BRYANKOROURKE
MAY 20, 2021 11 AM EDT

45. @BRYANKOROURKE
MAY 20, 2021 11 AM EDT
THEFUTUREISPLATFORMFORCONSUMERS

46. @BRYANKOROURKE
MAY 20, 2021 11 AM EDT
THEFUTUREISTHEPLATFORMFOREXECUTION

47. THEFUTUREISMICROANDMACROOMNICHANNEL
DRIVENBYANDWITHTECHNOLOGY

48. THEFUTUREISHEALTH&WELLNESS

49. @BRYANKOROURKE
MAY 20, 2021 11 AM EDT
MASSPERSONALIZATIONANDMICRO-MOMENTSUX

50. @BRYANKOROURKE
MAY 20, 2021 11 AM EDT
MASSIVEPROCESSAUTOMATION:BIZINTELLIGENCE

51. EVENTS&TECHNOLOGY

52. SPECTACULARVENUESANDEXPERIENCESSMALLANDLARGE
ASDIGITALEXPANDSWHATISHUMANISMOREVALUABLE

53. 1.KEYUNDERLYING
TECHNOLOGYDRIVERS.
WHEREARETHEYHEADED?
@BRYANKOROURKE
MAY 20, 2021 11 AM EDT

54. 2.FITNESSBUSINESS
MODELS&UXNOWANDIN
THEFUTURE
@BRYANKOROURKE
MAY 20, 2021 11 AM EDT

55. 3.FOURFOUNDATIONSFOR
FITNESSBRANDSTO
EXECUTEINTOTHEFUTURE
@BRYANKOROURKE
MAY 20, 2021 11 AM EDT

56. 4.WHATTOEXPECTAHEAD
INFITNESSRELATEDTO
TECHNOLOGY
@BRYANKOROURKE
MAY 20, 2021 11 AM EDT

57. IN CRISIS THERE IS
OPPORTUNITY “DARWIN”
Te c h n o l o g y T r e n d s T h a t W i l l C o n t i n u e To I m p a c t
T h e F i t n e s s I n d u s t r y P o s t - C O V I D
+

58. Te c h n o l o g y T r e n d s T h a t W i l l C o n t i n u e To I m p a c t
T h e F i t n e s s I n d u s t r y P o s t - C O V I D
LET’S CONNECT @BRYANKOROURKE PODCAST FITNESS + TECHNOLOGY

59. TECHNOLOGYTRENDSTHATWILL
CONTINUETOIMPACTTHEFITNESS
INDUSTRYPOST-COVID
BRYANK.O’ROURKETHISTHURSDAY11AMEDTREGISTERNOW!!
@BRYANKOROURKE
MAY 20, 2021 11 AM EDT
EDUCATIONAL WEBINAR