Bryan O'Rourke shared this presentation at FILEX 2011 in Sydney, Australia on the impact technology will and is having on the fitness and health club industry. To learn more visit bryankorourke.com .
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Technologies Impact On The Future Of Fitness - FILEX 2011
1. Bryan K. O’Rourke
FILEX 2011
www.bryankorourke.com
a revolution is underway The Impact of
what does it mean ? Technology On the
what will the future be ?
Fitness Industry 1
63. business model - new models
INDUSTRY
SUPPLIER
PARTNER CUSTOMER
NETWORK RELATIONSHIPS
CORE VALUE CUSTOMER
CAPABILITIES PROPOSITION SEGMENTS
ACTIVITY DISTRIBUTION
CONFIGURATION CHANNELS
COST REVENUE
STRUCTURE STREAMS
DEMAND
CUSTOMER
digital technologies
63
64. We are in the era of the
humanization of business. We're
living by small town rules again."
Business Is
Changing
72. "It may be fatal to assume that minor adjustments
to current business models will keep the fitness
industry abreast of changing times."
http://futureoffitnesswhitepaper.ning.com/
72
73. Prevalent Business Models & Trends - Emerging
http://futureoffitnesswhitepaper.ning.com/ factors : aging, industry diversification, wellness, cost control
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88. 4 ps’ Of Marketing
Product = Experience, Co-Created
Price = New Value Exchanges
Place = Marriage of Digital & Physical 24/7
Promotion = Conversation or Engagement
88