Using Social Media For Your Health Club - Bryan O'Rourke IHRSA 2015
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Bryan O'Rourke shares his views on how fitness businesses and health clubs should use social media marketing. He shared this presentation at IHRSA 2015.
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Using Social Media For Your Health Club - Bryan O'Rourke IHRSA 2015
- 3. WHY WHEN WHAT HOW
- 4. USING SOCIAL MEDIA TO ITS GREATEST POTENTIAL
- 5. CAN’T MAKE A SILK PURSE OUT OF A SOW’S EAR
- 6. NO SILVER BULLET EITHER
- 7. 7 @bryankorourke NEW PARADIGM OF MARKETING
- 8. The process by which a firm profitably translates customer needs into revenue. Mark Burgess Marketing 14 States Of Marketing heidicohen.com/hot-marketing-tips/
- 9. “IF WE REALLY WANT TO REINVENT ITS GOING TO TAKE SOME PERSONAL RISK.”
- 11. 11 @bryankorourke MARKETING IS CUSTOMER EXPERIENCE - DENISE LEE YOHN
- 12. 12
- 13. 13
- 15. 15
- 16. 16 INTEGRATION OF SM ENHANCES JOURNEY Driving Membership Sales & Retention By Embracing Mobile Technology & Trends | www.bryankorourke.com A New EcoSystem
- 17. Driving Membership Sales & Retention By Embracing Mobile Technology & Trends | www.bryankorourke.com 17 Interconnected Themes From The Future Of Health Clubs INTEGRATION OF SM ENHANCES MEMBER JOURNEY Omni Channel Technology Platforms In getting you dinner info now. 7:30 at http://www.osteriamozza.com/LA/home.cfm
- 18. 18 BUILT IN SOCIAL 120M Users In getting you dinner info now. 7:30 at http://www.osteriamozza.com/LA/home.cfm
- 20. NEED TO MARKET AND EXECUTE IN THE WORLD WE LIVE IN
- 21. DIGITAL PLATFORMS ARE NOT JUST ANOTHER DISTRIBUTION CHANNEL FOR ONE WAY COMMUNICATIONS
- 22. 22 Online Opinion Now Eclipses Offline Relationships http://fleishmanhillard.com/2012/01/news-and-opinions/2012-digital-influence- index-shows-internet-as-leading-influence-in-consumer-purchasing-choices/
- 24. 24 IF YOU DON’T CARE ENOUGH YOUR BRAND WILL DIE.
- 25. 80% OF YOUR FUTURE REVENUES WILL COME FROM 20% OF YOUR EXISTING MEMBERS
- 26. IMPROVING YOUR RETENTION JUST 5% CAN IMPACT YOUR PROFIT BY 80% OR MORE
- 27. 27 @bryankorourke WE ARE IN THE HUMAN CONNECTION BUSINESS
- 28. “A PROCESS OF THE WORK SO MANY PEOPLE ARE IMPATIENT AND UNWILLING TO DO”
- 30. 30
- 31. 31
- 32. MAKE A PLAN MANY FAIL TO INTEGRATE DIGITAL AND SOCIAL INTO THEIR OPERATIONS AND MARKETING #BASICS
- 33. INVOLVE TEAM, MEMBERS & COMMUNITY SOCIAL MEDIA POLICY: http://www.bryankorourke.com/journal/2011/6/26/do-you- have-a-social-media-policy-for-your-organization.html #BASICS
- 34. DEFINE OBJECTIVES & COMMUNICATION STRATEGIES
- 35. 35See The GGFA Best Practices Video http://youtu.be/V2OiSUFPPN8 DEFINE OBJECTIVES & COMMUNICATION STRATEGIES
- 36. 36 Suceess DEFINE OBJECTIVES & COMMUNICATION STRATEGIES
- 37. 37 FOLLOW - RESOURCES @savysexysocial
- 38. 38 FOLLOW - RESOURCES @garyvee
- 39. 39 FOLLOW - RESOURCES @bryankorourke http://www.slideshare.net/Bryankorourke 8 2
- 40. SELECT AND PROPERLY SETUP PLATFORMS
- 41. 41 DIFFERENT PLATFORMS DIFFERENT METHODS
- 42. It’s Native
- 43. 43 45 Tips And Tricks For Facebook http://www.wordstream.com/blog/ws/2014/01/30/facebook-advertising-tips#.
- 44. 44 56 Ways To Market On Pinterest http://www.copyblogger.com/pinterest-marketing/
- 45. 45 52 Tips For Marketing On Instagram http://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram
- 46. 46
- 47. CREATE & CURATE CONTENT 16 FREE TOOLS http://blog.hubspot.com/marketing/free-content- marketing-tools-list
- 48. TOOLS CANVA
- 49. It Doesn’t Interrupt CREATE & CURATE CONTENT
- 50. It Doesn’t Make Demands (Often) CREATE & CURATE CONTENT
- 51. It Leverages Pop Culture CREATE & CURATE CONTENT
- 52. It’s Micro CREATE & CURATE CONTENT
- 53. SHARE & ENGAGE
- 56. 56 USE TOOLS THAT MAKE IT EASIER
- 57. 57 TOOLS THAT MAKE IT EASIER How
- 58. 58
- 59. 59 TOOLS THAT MAKE IT EASIER How
- 60. SHIFT RESOURCES AND STRATEGIES
- 66. 66 @bryankorourke Contest : Consistent Message
- 67. 67 @bryankorourke Contest - Consistent Message
- 69. 69 @bryankorourke Aug 2014 376K Views - 740 Followers Not Optimized Message
- 70. 70 @bryankorourke March 2014 550K Views - 1,037 Followers Not Optimized Message
- 71. 71 Claim Update & Monitor Your Accounts @bryankorourke Not Optimized Message
- 78. By Embracing New Approaches You Can Have A Bigger Difference. I Promise...
- 80. @bryankorourke | bryankorourke.com bryankorourke@gmail.com all presentation content is or will be available slideshare.net/bryankorourke