Is your platform ready to face the new needs of the market? What do retailers need to do to retain bet-shop players? How can retailers acquire and manage players data? Why is it so important to introduce omnichannel platform? How can you manage the risks in an omnichannel world?

1. LAND-BASED AND ONLINE SPORTS
BETTING BUSINESS MODELS.
IS THE OMNICHANNEL SOLUTION THE WAY FORWARD?

2. IS YOUR PLATFORM READY
TO FACE THE NEW NEEDS OF THE MARKET?

3. MOBILE USERS, RETAIL PLAYERS
AND THE OMNICHANNEL SOLUTION
What do retailers need to do to retain bet-shop players?
1. Acquire and analyse players’ data and behaviour
2. Manage their data and behaviour
3. Provide them with the right marketing solution.

4. HOW CAN RETAILERS ACQUIRE
AND MANAGE PLAYERS DATA?
Through a suitable platform and fitting software technology,
they can manage player data and gambling-related business
to move to Online and Mobile
With the addition of Virtual and Augmented Reality
they can have unprecedented tactic of retention,
infinite marketing strategies and players acquisition in a funny way.

5. HOW CAN RETAILERS ACQUIRE
AND MANAGE PLAYERS DATA?
2008
MULTI CHANNEL CROSS CHANNEL OMNI CHANNEL OMNI CHANNEL
2013 2016 2018

6. AR+
VR

7. OMNICHANNEL IS MORE THAN A BRAND,
IT IS AN EXPERIENCE
Why is it so important to introduce omnichannel platform?
• Player are expecting to see the same brand, with the same offer, on each channel.
• Having the site optimized for mobile is not enough
• Operators offer services to the shops while the retailers are blind about
the final customer behavior
–
Proposing betting solutions through mobile, Operators can know the bettors’ behavior, track
them when and why they are leaving.
It is vital when building
a true omnichannel
experience
Bettors are expecting
nowadays the interactions
to be real-time and
personalized
Operators that offer
detailed information and
help the bettor make smart
decision gains the trust of
the players
Adapting tools of new
technologies to recognize
market needs and players
behaviors
AGILITYEMPOWERMENTRELEVANCECONSISTENCY

8. Users experience a brand,
not a channel within a
brand. Retailers leverage
their single view on
customer in coordinated
and strategic way.
HOW TO BE
AN EFFECTIVE OMNICHANNEL
OMNICHANNEL
BUILD
KNOWLEDGE
INFLUENCE
AND ENGAGE
SELL
FULLFILL
ATTRACT
SUPPORT
Enable real time
integration across
multiple channels
and backend system
Enable real time
information
Enable consolidated
experience
and shared master data
Enable customer
experience
transformation

9. MAKE IT SEAMLESS
• INCREASED BRAND PERCEPTION
• INCREASED REVENUE
• OPPORTUNITY TO DRAW INSIGHTS AND CREATE STRATEGIC INITIATIVES
• INCREASED COMPETITIVE ADVANDTAGE
• Personalized bonuses and offers
• Opportunity to place a bet anytime anywhere
• Advanced BI
• cloud-based service
• Customizable Interface
• Advanced reports
• Single wallet
• Improvement in Bettors perception and satisfaction
• Improving sales
• Better data collection
• Effortless and continuous interaction between
players and operators
• Improved customer experience
• Personalized marketing offers attractive
to the bettors
• Seamless switching of the bettor across platforms
HOW WHY
instruments advantages

10. NEXT CHALLENGE: MANAGING RISKS
IN THE OMNI CHANNEL WORLD
Currently internal technology and business functions are disconnected and
retailers must align the capabilities of its IT assets with overall business
strategy. MAKE THE BRIGDE BETWEEN YOUR INTERNAL TECHNOLOGIES
AND BUSINESS FUNCTIONS is the way to follow.
Operators need to assess the advantages IT can bring to business operations
such as service innovation, customer analytics and product development.
THINK IN FRONT AND BENEFIT FROM THE TECHNOLOGIC REVOLUTION
Retailers need to implement flexible and interoperable systems that can adapt
and expand with the needs of their business though technology. In this way
they can ENHANCE THE CUSTOMER EXPERIENCE
INTEGRATION
INVESTMENT
INNOVATION

11. NAVIGATING
FRAUD MANAGEMENT
PAYMENTS
MANAGING DATA
REAL TIME ANALYTICS
Potential problems:The most challenging aspect
(of fraud management)
is defining a new rule set
that meets omnichannel
requirements. Previously,
channels did not interact and
each had a well-defined set
of rules/best practices. With
omnichannel’s openness and
focus on customer satisfaction,
it’s an area of learning for us.

12. INTEGRATED PLATFORM
KEY FEATURES THAT WILL ENABLE EASILY
MANAGING OF FRAUDS
Transaction data management
Risk dashboard
Cross channel detection capabilities
Customers centric fraud decisioning
Integrated fraud operations
User friendly tool

13. WHEN BETTOR STICK TO
YOUR BRANDS
THE IMPORTANCE OF RETENTION
BUSINESS
SMS
PROMOTIONS
PUSH
NOTIFICATIONS
FPP
CASH
BACK

14. THE FIRST BET
IS NOT THE LAST!
Know how to keep your customer
coming back for more.
You need powerful intelligence for:
• PLAYER MANAGEMENT AND ANALYTICS AQUISITION
• DEEP BEHAVIOUR COMPREHENSIONS
• USE DATAS TO REDIRECT AND MANAGE PLAYER
BEHAVIOUR
• PROMOTIONS (bonuses, cashback promotions, FPP): types
of incentives that encourage players to sign up, deposit and play.
• PUSH NOTIFICATION AND SMS: Sports betting operators
should definitely employ this clever strategy as a way
to communicate and engage with existing players
• CRM: it enables companies to establish closer relationships
with their customers and treat players differently based on
information collected regarding their spending patterns and
general in-game preferences.
TACTISC FOR ACQUIRING
NEW AND RETAINING USERS
PROMOTIONS
AND OFFERS
PUSH
NOTIFICATIONS
CRM

15. HOW TO ENSURE PLAYERS
STICK TO YOUR BRAND?
• OFFER A SEAMLESS AND UNIQUE EXPERIENCE:
provide your players with a one-of-a-kind experience
that they wouldn’t find anywhere else instead of
offering just bonuses or other types of incentives
• KNOW YOUR MARKET:
it is necessary to gain detailed knowledge about the
particular market you are targeting in order to put into
action the right marketing and business management
that meets the needs and the expectations of the
players
• KNOW YOUR PLAYERS:
possibly explore the market through the eyes of the
player and find the instruments that can help you to
understand and monitor the player’s behaviour
• ENGAGE THEM WITH A UNIQUE VIRTUAL
OR AUGMENTED REALITY EXPERIENCE
• SUGGEST PREFERRED GAMING PRODUCTS:
anticipate the player’s desires by suggesting his
favourite bets and games
MARKET
COMPETITION
PLAYERS
INDUSTRY

16. BTOBET
OMNICHANNEL PLATFORM
OPERATOR’S
SINGLE ADMIN
PANEL
AR+
VR

17. HOW TO RECOGNIZE
A VIRTOUS OMNICHANNEL SOLUTION?
• IS THE PLATFORM ABLE TO INTEGRATE THE CHOICE OF PRODUCTS
INTO ITS OMNICHANNEL ACCOUNT?
• IS YOUR PLATFORM ABLE TO ACQUIRE AND ANALYSE DATAS?
• CAN IT HANDLE THE DIFFERENT REQUIREMENTS/ COMPLIANCE
NEEDS PER CHANNEL?
• DOES IT OFFER AN ADMINISTRATION PANNEL
IN ONE PLACE AND ONE VIEW?
• DOES IT OFFER A SEAMLESS USER EXPERIENCE ACROSS PLATFORMS?
• DOES IT ENABLE A CROSS CHANNEL PROMOTION AND LOYALTY?
• CAN YOU CUSTOMIZE THE API FOR A PERSONALIZED
OMNICHANNEL SOLUTION?
• DOES IT MONITOR THE PLAYER BEHAVIOUR FROM DIFFERENT ANGLES?
• DOES IT AUTOMATICALLY AND DYNAMICALLY ASSIGN YOUR PLAYER
TO DIFFERENT CLUSTRED SEGMENTS?
• IS YOUR PLATFORM TAKING AUTOMATIC ACTIONS ACCORDINGLY
TO THE DIFFERENT SEGMENTS?
• DOES YOUR PLATFORM ASSIGN BONUS AND REDEMPTION
TOOLS ACCORDING TO THE PLAYER’S BEHAVIOUR?
• IS YOUR PLATFORM READY TO ATTRACT AND RETAIN YOUR
PLAYERS THROUGH AUGMENTED REALITY?

18. OMNICHANNEL EVOLUTION
What’s The future of today’s Omnichannel solution?
Multichannels experience, everywhere at any time, across different realities.
It leads to unprecedented tactics of retention
and infinite marketing strategies.
To discover more, come and visit us at ICE London 2017 – Booth S1 320
MULTI DIMENSION EXPERIENCE.
AR+
VR

19. Contatti:
BtoBet Ltd
Advance House Level 2
375 Manwel Dimech Street
Sliema SLM 1058
Malta
Telefono
+356 27135974
Mail
sales@btobet.com
Skype
BtoBet