Generic BuddyBuy presentation for Ticketing scenarios

1. ‘There’s nothing like a friend recommendation’

3. It’s so noisy out there......

5. .......Can anybody actually hear you?

7. There’s nothing like a friend recommendation
This place is great! You should get one! Shall we try here?

9. Put your brand and customers to work
Your
Your Brand + Customers

10. Put your brand and customers to work
Your Their Their
Your Brand + Customers + Friends
+ Friends

11. Buddy Buy- Branded Social Loyalty
Service to create, spread and manage the take-up of campaigns and promotions
Reward loyal customers
Tap into their friendship groups
Acquire new customers
Viral campaigns
Using Social Media as distribution channel replacing expensive traditional media
Facebook, Twitter, Google+
as well as traditional routes such as email and text
Uses your brand not the brand of the viral service
Customers follow you for deals, avoiding the noise, protecting your customer base
The antidote to Groupon.........

12. Buddy Buy- How it works
BuddyBuy
There’s nothing like a
friend recommendation

13. Buddy Buy- How it works
Create your
deal
BuddyBuy
There’s nothing like a
friend recommendation

14. Buddy Buy- How it works
Spread the
Create your
word to your
deal
followers
BuddyBuy
There’s nothing like a
friend recommendation

15. Buddy Buy- How it works
Spread the Sign
Create your
word to your them
deal
followers up
BuddyBuy
There’s nothing like a
friend recommendation

16. Buddy Buy- How it works
Encourage
Spread the Sign
Create your them to
word to your them
deal invite their
followers up friends
BuddyBuy
There’s nothing like a
friend recommendation

17. Buddy Buy- How it works
Sign their
Encourage friends up
Spread the Sign
Create your them to
word to your them
deal invite their
followers up friends
BuddyBuy
There’s nothing like a
friend recommendation

18. Buddy Buy- How it works
Sign their
Encourage friends up
Spread the Sign
Create your them to
word to your them
deal invite their
followers up friends
Repeat the
cycle
BuddyBuy
There’s nothing like a
friend recommendation

19. Buddy Buy- How it works
Sign their
Encourage friends up
Spread the Sign
Create your them to
word to your them
deal invite their
followers up friends
Repeat the
cycle
BuddyBuy
There’s nothing like a
Issue vouchers
friend recommendation
for redemption
in store or
online

20. Buddy Buy- 3 Core Deal Types

21. Buddy Buy- 3 Core Deal Types
1. Viral spread (‘Spread the word’)
Everyone that signs up gets the voucher
Great for promotions, events, product launch
Stock count to control cost

22. Buddy Buy- 3 Core Deal Types
1. Viral spread (‘Spread the word’)
Everyone that signs up gets the voucher
Great for promotions, events, product launch
Stock count to control cost
2. Group activity (‘Bring your friends’)
Minimum number of participants needed (2+)
Min and max participants
Stock count to drive urgency and buzz
Great for events and bookings

23. Buddy Buy- 3 Core Deal Types
1. Viral spread (‘Spread the word’) 3. Advocate Special (‘Rewarding you’)
Everyone that signs up gets the voucher Advocate rewarded for spreading viral deal
Great for promotions, events, product launch Minimum number of signups needed
Stock count to control cost Friends get viral deal - unaware of advocate
reward
2. Group activity (‘Bring your friends’)
Stock count to drive urgency
Minimum number of participants needed (2+)
Can be on friend sign up or redemption
Min and max participants
Great for viral spread, member acquisition,
Stock count to drive urgency and buzz product promotion
Great for events and bookings

24. Buddy Buy- What they see

25. Buddy Buy- What they see
The Zoo Marketing Manager creates the deal using the
the BuddyBuy tools.
ZooBuddyPromos
He uses Buddy Buy to share the deal with The Zoo
followers.
This time he chooses Facebook, but BuddyBuy also
supports LinkedIn, Twitter, Google+, email and SMS

26. Buddy Buy- What they see
ZooBuddyPromos

27. Buddy Buy- What they see
ZooBuddyPromos
Jane Smith sees it in her news feed and clicks the link.
She’s directed to the Deal Page which has the details.

28. Buddy Buy- What they see
ZooBuddyPromos
Jane signs up and is then encouraged to share the
deal with her friends.
She can use Facebook, Twitter, LinkedIn, Google+,
email or SMS.

29. Buddy Buy- What they see
Jane chooses to use Facebook and invites Claire with
a private message.
She adds a personal message so that Claire knows that
ZooBuddyPromos
it is from her.

30. Buddy Buy- What they see
ZooBuddyPromos

31. Buddy Buy- What they see

32. Buddy Buy- What they see
Claire see the message from Jane and clicks the link.

33. Buddy Buy- What they see
She’s directed to the Deal Page which has the details.

34. Buddy Buy- What they see
Claire signs up and is
encouraged to invite her own
friends

35. Buddy Buy- What they see
Join Claire for Bring 5 friends and get a ticket free!
Claire invites her friends using email

36. Buddy Buy- What they see
Hey Jane
Congratulations!
When enough people have signed up (6 in this
case), they are sent their vouchers as emails
Join Claire for Bring 5 friends and get a ticket free!

37. Buddy Buy- What they see

38. Buddy Buy- What you see

39. Buddy Buy- Branded Social Loyalty
No need to install software
Lives in ‘the Cloud’ (Amazon high reliability)
Direct visibility of the results
Customer data is owned by you
Monitor the conversation
Gain new loyalty customers
BuddyBuy
There’s nothing like a friend
recommendation

40. In Good Company

41. ‘There’s nothing like a friend recommendation’
Thank you