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“the amount a user shares
today is twice the amount
they shared a year ago”
- Zuckerberg’s Law
“it won’t be long before So...
How do you use social
to drive traffic?
Queue your updates
Traction
• 800 Paying Users
• $150,000 annual revenue run rate
• 97% margins
• 55,000 users, growing 40% per month
• 1.5 m...
Milestones
- Launched web app
January 2011
- 55,000 users ($150K revenue)
October 2011
- Launch the API
October 2011
- Int...
Business Model
• Freemium model with consistent 2% conversion
from Free to Paid plans
• 5% churn equates to a LTV of $240 ...
Social Media
Landscape
• Of 200M daily Tweets, 55% contain links
• 4 billion items shared on Facebook per day
• Zuckerberg...
The effect of Buffering
“Buffer Finds Tweet Scheduling
Can Increase Clicks by 200%”
A sharing standard
- 6 integrations so far
- in talks with Reeder,
Pocket and Feedly
- We plan to become
the default shari...
Competition
• Dashboards: Hootsuite, CoTweet, TweetDeck,
Seesmic
• Intelligent sharing: CrowdBooster, SocialFlow,
Timely, ...
Team
Joel Gascoigne
Co-Founder, took the idea to revenue in 7 weeks, Masters in CS
Leo Widrich
Co-Founder, marketeer, took...
founders@bufferapp.com
The slide deck we used to raise half a million dollars
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The slide deck we used to raise half a million dollars Slide 1 The slide deck we used to raise half a million dollars Slide 2 The slide deck we used to raise half a million dollars Slide 3 The slide deck we used to raise half a million dollars Slide 4 The slide deck we used to raise half a million dollars Slide 5 The slide deck we used to raise half a million dollars Slide 6 The slide deck we used to raise half a million dollars Slide 7 The slide deck we used to raise half a million dollars Slide 8 The slide deck we used to raise half a million dollars Slide 9 The slide deck we used to raise half a million dollars Slide 10 The slide deck we used to raise half a million dollars Slide 11 The slide deck we used to raise half a million dollars Slide 12 The slide deck we used to raise half a million dollars Slide 13
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The slide deck we used to raise half a million dollars

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This is the pitchdeck we used to raise half a million dollars from Angel investors. More here:
http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx

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The slide deck we used to raise half a million dollars

  1. “the amount a user shares today is twice the amount they shared a year ago” - Zuckerberg’s Law “it won’t be long before Social Media Marketing will surpass SEO” - Donanza Social, the most important trend
  2. How do you use social to drive traffic?
  3. Queue your updates
  4. Traction • 800 Paying Users • $150,000 annual revenue run rate • 97% margins • 55,000 users, growing 40% per month • 1.5 million updates Buffered
  5. Milestones - Launched web app January 2011 - 55,000 users ($150K revenue) October 2011 - Launch the API October 2011 - Integrated in 50 apps December 2011 - 100,000 users ($288K revenue) January 2012 - 1 million users ($3.6M revenue) January 2013
  6. Business Model • Freemium model with consistent 2% conversion from Free to Paid plans • 5% churn equates to a LTV of $240 and allows us to pay up to $5 to acquire a free user • At 1M users, our projected revenue is $3.6M
  7. Social Media Landscape • Of 200M daily Tweets, 55% contain links • 4 billion items shared on Facebook per day • Zuckerberg’s Law shows exponential growth of sharing • Traffic through social is soon to surpass traffic from search
  8. The effect of Buffering “Buffer Finds Tweet Scheduling Can Increase Clicks by 200%”
  9. A sharing standard - 6 integrations so far - in talks with Reeder, Pocket and Feedly - We plan to become the default sharing standard in any app
  10. Competition • Dashboards: Hootsuite, CoTweet, TweetDeck, Seesmic • Intelligent sharing: CrowdBooster, SocialFlow, Timely, Buffer • Publishers: Shareaholic, AddThis, yoono, Buffer • Scheduling apps: SocialOomph, Twaitter, LaterBro, Twuffer • Our differentiation: a platform approach Competitive Landscape
  11. Team Joel Gascoigne Co-Founder, took the idea to revenue in 7 weeks, Masters in CS Leo Widrich Co-Founder, marketeer, took Buffer from 200 to 55,000 users Advisors Guy Kawasaki Former Chief Evangelist of Apple. Co- Founder of Alltop. Author of ten books Hiten Shah CEO / Co-Founder of KISSmetrics. Previously started CrazyEgg & ACS Previous Investors
  12. founders@bufferapp.com
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This is the pitchdeck we used to raise half a million dollars from Angel investors. More here: http://onstartups.com/tabid/3339/bid/98034/The-Pitch-Deck-We-Used-To-Raise-500-000-For-Our-Startup.aspx

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