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The Science of Writing Must-Click Headlines on Social Media

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The document discusses strategies for writing effective headlines on social media. It identifies words and phrases that tend to perform well in viral headlines, such as superlatives, questions, numbers, and references to the audience. It also outlines psychological factors that make people more likely to click headlines involving surprise, curiosity, negatives, and specificity. The document recommends testing multiple headline variations to see which performs best at driving clicks and engagement for a given piece of content. Overall tips include keeping headlines short, using punctuation like exclamation points, and leveraging resources on headline optimization.

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The Science of Writing Must-Click Headlines on Social Media by Courtney Seiter Join us on Twitter at #Mozinar Questions or problems? Email community@moz.com
bufferapp.com @courtneyseiter
What Is Buffer? It’s This… @courtneyseiter
But Also… @courtneyseiter
@courtneyseiter
Source: http://www.slate.com/@courtneyseiter
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@courtneyseiter
Source: https://twitter.com/@courtneyseiter
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Source: http://www.theverge.com/@courtneyseiter
Source: http://blog.chartbeat.com/@courtneyseiter
Source: http://www.wired.com/@courtneyseiter
1. Words That Work (and Why) 2. The Psychology of Why We Click 3. How To Test For Yourself 4. Tips and Resources Headline Science @courtneyseiter
1. Words That Work @courtneyseiter
Source: Buffer Most Popular Words in Viral Headlines @courtneyseiter
Most Popular Phrases in Viral Headlines @courtneyseiter Source: Buffer
The 20 Words and Phrases That Get The Most Retweets Source: http://danzarrella.com@courtneyseiter
Source: https://econsultancy.com 28 Outperforming Adjectives at Econsultancy @courtneyseiter
Source: http://www.startupmoon.com/ Most Viral Words of 100 Tech Blogs @courtneyseiter
2. Psychology of Why We Click @courtneyseiter
Superlatives @courtneyseiter
@courtneyseiter Source: http://www.conductor.com/
Surprise @courtneyseiter
Source: http://www.businessweek.com/@courtneyseiter
Questioning @courtneyseiter
“Do You Close the Bathroom Door Even When You’re the Only One Home?” Source: http://www.proquesttechnologies.com/@courtneyseiter
Curiosity @courtneyseiter
Source: http://www.powerwriting.com/@courtneyseiter
Negatives @courtneyseiter
Source: http://www.outbrain.com@courtneyseiter
How To @courtneyseiter
@courtneyseiter
Numbers Source: http://www.conductor.com/@courtneyseiter
@courtneyseiter Source: http://www.conductor.com/
Audience Referencing @courtneyseiter
Source: http://www.tandfonline.com/ “Is this your new iPhone4?” @courtneyseiter
Specificity @courtneyseiter
@courtneyseiter Source: http://www.conductor.com/
3. Test For Yourself @courtneyseiter
@courtneyseiter Source: http://www.slideshare.net/ Write Multiple Headlines for Each Post
Source: http://coschedule.com/@courtneyseiter (It Might Be a Bit Exhausting)
@courtneyseiter + Then Test The Best Contenders
@courtneyseiter …To Find Your Winner
Audience Referencing vs. Non: Huge Change! @courtneyseiter
Number vs. Superlative: Number Wins! @courtneyseiter
How to + ! Superlative Numbers ! + Specificity Audience ! Referencing +! Superlative Question + ! Superlative Endless Possibilities….
Source: http://andrewchen.co/ Test Ideas For Posts, Too @courtneyseiter
@courtneyseiter Source: Buffer Look For Social Media Traction
Now We Know It’ll Connect
4. Tips and Resources @courtneyseiter
@courtneyseiter Source: http://www.conductor.com/
@courtneyseiter
@courtneyseiter Source: http://www.outbrain.com
Source: http://www.outbrain.com @courtneyseiter
16 words 86 characters @courtneyseiter
! ! http://bufferapp.com/mozinar @courtneyseiter Try A Month For Free!
Email: courtney@bufferapp.com Twitter: @courtneyseiter Website: bufferapp.com ! Find this recorded #Mozinar and slide deck at http://moz.com/webinars very soon!

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