A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write. 1. Before – After – Bridge 2. Problem – Agitate – Solve 3. Features – Advantages – Benefits (FAB) 4. The 4 C’s 5. The 4 U’s 6. Attention – Interest – Desire – Action (AIDA) 7. A FOREST 8. The 5 basic objections 9. Picture – Promise – Prove – Push (PPPP) 10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas

1. I F D O N D R A P E R
T W E E T E D
I F D O N D R A P E R
T W E E T E D

2. 10 Best
Copywriting
Formulas

3. 10 Best
Copywriting
Formulas
For Great Engagement on Social Media!*
*

4. To be an efficient writer,
keep your tools handy.
You don’t have to recreate
the wheel every time.
- Demian Farnworth

5. 1. Before – After – Bridge
Before – Here’s your world …
After – Imagine what it’d be like,
having Problem A solved …
Bridge – Here’s how to get there.

7. 2. Problem – Agitate – Solve
Identify a problem
Agitate the problem
Solve the problem

9. 3. F.A.B.
Features – What you or your product
can do
Advantages – Why this is helpful
Benefits – What it means for the
person reading

11. 4. The 4 C’s
Clear
Concise
Compelling
Credible

13. 5. The 4 U’s
Useful – Be useful to the reader
Urgent – Provide a sense of urgency
Unique – Convey the idea that the main benefit is
somehow unique
Ultra-specific – Be ultra-specific with all of the
above

15. 6. AIDA
Attention – Get the reader’s attention
Interest – Interesting and fresh information that
appeals to the reader
Desire – Benefits of your product/service/idea and
proof that it does what you say
Action – Ask for a response

17. 7. A FOREST
A – Alliteration
F – Facts
O – Opinions
R – Repetition
E – Examples
S – Statistics
T – Threes (Repeat something three times
to make it memorable)

19. 8. The 5 basic objections
1. I don’t have enough time.
2. I don’t have enough money.
3. It won’t work for me.
4. I don’t believe you.
5. I don’t need it.

21. 9. PPPP
Picture – Paint a picture that gets attention and
creates desire
Promise – Describe how your
product/service/idea will deliver
Prove – Provide support for your promise
Push – Ask your reader to commit

23. 10. The 1 – 2 – 3 – 4 Formula
1. What I’ve got for you
2. What it’s going to do for you
3. Who am I?
4. What you need to do next

25. See the Full List
of 27 Copywriting
Formulas
http://bit.ly/copy-formulas