Some people think email marketing is dead or dying, but nothing could be further from the truth. Email Marketing is very much alive and well and should be the life blood of ANY business. Here's why...

1. Bulk Email Marketing
Services
Promote Your Products or Services
At SMTP Depot We're About Freedom

2. Import Unlimited Contacts
Send Cold or Warm Emails
High Deliverability
No Long-Term Contracts, Cancel Anytime
Benefits of Email Marketing
Email marketing delivers a high ROI compared to
traditional marketing because the cost of emails is
pennies compared to PPC (Pay Per Click), SMM
(Social Media Marketing), direct mail, and other
marketing channels.
Reach millions of customers for pennies

3. Easily measure the results of your efforts
Personalize your offer for each prospect
Easily target your audience
Increase brand awareness
Reduce marketing costs
Why Building an Email List is
Important
Email marketing is one of the most cost-effective
marketing tools for small businesses.
According to the Direct Marketing Association, email
marketing on average sees a 4300 percent return on
investment (ROI) for businesses in the USA.
Email marketing is easy to manage, gives you full
control, and allows you to establish a direct contact
with your customers.
Email subscribers are more likely to convert into
paying customers.
In our business, email gets 10 times higher
conversions than social media campaigns.
This makes sense if you think about the reasons that
make email an incredibly powerful communication
channel:

4. 1. Email is Personal
Email allows you to land into a user’s inbox. There is
no ranking system limiting your reach. It is very
direct and personal.
2. Email is Purposeful
To get updates from you, a user fills out a form to
sign up for your email list and confirms their email
address. Someone doing this much work is obviously
interested in hearing from you, and they are much
more receptive to your message.
3. Email is Targeted
As we mentioned earlier, the user has already shown
interest in your product or content. Since you already
know what they like, you can deliver to them highly
relevant offers to get better results. This is called
segmentation.
4. You Own Your Email List
You do not own Facebook, Twitter, or Google. Your
social media campaigns and SEO efforts can go to
hell when these platforms change their policies. On

5. the other hand, you own your email list, and it is not
influenced by decisions of other businesses.
5. Email is One-on-One
People read email in the privacy of their inbox. The
message is not on a public timeline or newsfeed.
They can ask you questions directly in private with
confidence. This helps build trust and connection.
6. People Use Email Several Times a
Day
You may have heard that Facebook has 1.4 billion
and Twitter has 100 million daily active users. What
you may not have heard, is the number of people
using Email every day.
Every Internet user has at least one email account. A recent
research conducted by Radicati found that there are 3.8
billion active email accounts. That’s half the population of
Earth!
This is precisely why every smart business in the world should
have an email list.
Big name brands learned this lesson a long time ago, and
that’s why they spend thousands of dollars on social media
campaigns to get people to sign up for their email lists.

6. They understand that email marketing is the best long-term
investment with a much higher return because people will
continue to get their message at a very low cost for a longer
period.
Social Media vs. Email Marketing
Now you’re probably thinking, wait a minute. What
about social media?
In fact, we've been asked several times, isn’t email
marketing kind of dead now, with social media taking
over?
The best way to answer this question is to look at the
information Twitter and Facebook ask you before you
create an account:

7. Yup, it’s an email address.
These companies know that emails are the most
direct and reliable way of getting in touch with their
customers.
Even if you sign up using your phone number, they
will keep asking for your email address to help you
find friends, for password recovery options, and most
importantly to send you targeted email messages.
Here is a view of the social tab in a typical Gmail
user’s inbox

8. All these emails are from big social media platforms,
so they can engage you with the content on their
platform and get you to visit their app or website
again.
All social media platforms are building an email list
because they are smart business owners. This helps
their valuation when selling their business.
While social media is a great way to reach your
audience, it’s important to keep in perspective the
timely nature of social media platforms.
They come and go.
Not too long ago we had MySpace, FriendFeed,
Google Buzz, Plurk and countless others. Most of
them are either dead now or irrelevant.
Today we have Facebook, Instagram and Twitter that

9. are the dominant social media platforms, but not
everyone enjoys these platforms. Some people prefer
Pinterest, WhatsApp, Snapchat, LinkedIn, Telegram,
etc.
Basically, your users are all over the place on
different platforms. But studies show that at least
91% of consumers check their email daily.
We’re not saying that social media isn’t important. It
is, and you should explore every opportunity to reach
your audience.
However, you should spend more time and effort on
something that guarantees better results like email
marketing.
What Experts are Saying About
Building an Email List?

10. "Out of all the channels I tested as a marketer, email
continually outperforms most of them."
– Neil Patel – Crazy Egg and QuickSprout

11. "Getting an email address is the first critical step to
figuring out who my reader is, and hopefully in the
future, my customer of some sort."
– Joe Pulizzi – Founder Content Marketing Institute

12. "If you’re not building an email list, you’re making a
HUGE mistake."
– Derek Halpern – Founder Social Triggers
Many expert marketers say their
biggest mistake was not building an
email list when they first started
out.
With all the reasons above, we hope that you’re
convinced that building an email list is important for
ALL businesses.

13. Now that you understand the importance of list
building and email marketing you need the tools to
contact your audience through email, but using
Gmail, Outlook, Thunderbird etc. make it very
difficult to scales your email marketing efforts.
That's where SMTP Depot comes in. We provide you
with numerous tools and platforms to get your
messages delivered to your audience quickly and
cost effectivly.
Why Is SMTP Depot Different From
The Other Email Marketing Services?
With SMTP Depot you get dedicated IP(s). Why is
that important?
When you have your own dedicated IP(s) it isolates
you from other email senders.
If someone on our servers isn't using email best
practices, their behavior doesn't impact YOUR email
delivery.
Other services charge you extra for dedicated IP(s).
At SMTP Depot it costs us a little more up front, but

14. because we don't have to monitor your sending
behavior, that saves us money in the long term and
we pass those savings onto YOU.
Most Email Marketing Platforms
Want to Control Customers
They want to know their customer's business
model
They grill their customers about how they built
their email lists
They limit customer accounts before allowing
them to send to their entire list
If engement stats aren't what they think they
should be customer accounts get closed
They won't allow or will limit importing lists of
contacts
They shut down or limit accounts without warning
and no explanation
Many don't allow CPA, MMO, IM, MLM and affiliate
promotions
They won't allow cold email marketing
Here at SMTP Depot We're All About
Email Marketing Freedom

15. Import unlimited email subscribers
We don't play big brother
We allow customers to email contacts in any legal
niche
We allow cold email marketing
Excellent Delivery!
See what our customers have to say
about SMTP Depot's services...

16. I just wanted to take a second to give a shout out to
@Steve Haase. He set up a mailing server for me,
and has been there to answer all my crazy, dumb,
and annoying questions.
The results.... My emails score a perfect 10/10 on
mail-tester. I brought in a list of my best customers
(about 800). Those 800 people had more opens and
more clicks that my ENTIRE list on AWeber of late...
which includes those 800! 40% open rate
- Ray Lane - Ray The Video Guy
Been using this for a week or two. I like it so far.
Used both the email campaign/blast and the
automation features. Excellent deliverability so far.
Continuing to use it a lot more.

17. - Walter Wise - Business Consultant
All of those email addresses that ignored me for so
long apparently weren't receiving them. Now with
SMTP Depot my open rates have improved a lot.
- Dan Mahedy Jr - Internet Marketer
SMTP Depot gives you all the
necessary tools to engage your
audience and grow your business
To Learn More, Check Out
SMTP Depot

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