2. Content Design &
Development
Mission: To provide value through information to our
constituents and consumers in a clean, well organized
format with an upscale style.
Goals:
Keep it simple & make it interesting
Make the basic information easy to find
Introduce the goals and successes of the OMF to the
visitor in an interactive fashion that keeps them clicking.
Data base driven
Provide a way to donate and collect data
3. Programming & Integrating Content
Our desired methodology
A website that is truly interactive and enables constituents to donate gifts,
update their profile, view their account, and register for events and provide a
myriad of services that will be both educational and informative within a
secure environment.
Services on the web
Strategy: Provide value through information that visitors want while
introducing important programs like planned giving, endowment funding and
other campaigns.
Examples:
Tax & estate planning for donors
Education cost projections
Philanthropic resources directory
Educational opportunities
Environmental Advocacy & Initiatives
OMF Partnership Grant Process
Mentorship/Internship/Leadership Program opportunities
4. Content Mapping
Internal Site Search
Resources: Link to NFL Community Foundation & other helpful sites.
About Us Publications: Newsletters, Annual Reports, Chairmans Report, Speeches, Papers
News & Presentations in PDF format.
Founder & Executive Staff Bios E-Store: Coming soon, for OMF merchandise & opportunity to purchase OMF
Program Staff research publications in future.
Board of Directors Bios Special Events: Fundraising events.
Department: Program themes with downloadable applications for Donate Now link on each page: quot;Support OMF with a giftquot;
consumers Membership: Link to online membership application
OMF History and Mission Auxiliaries of the OMF: Executive Leadership Council General Membership.
Development: pages Tools you can use: On the front page with brief descriptions & links for OMF giving
Benefit Events programs.
Membership Stories about our donors: Spotlight on OMF philanthropy.
The Founders Circle Calendar of OMF program events
Executive Leadership Council Contact Us
Gifts In Honor or Memory Sign our Guest book
The Fund for OMF
Planned Giving
Corporate Giving
Initiative Sponsorship
General Operating Support
Education
Endowment
Support the OMF's scholarship: OMF Research & Publications
support
5. Phase II
2011 Projection
Intranet: This is a component that will be used in the future to
provide access for OMF employees for:
OMF affiliate policies
Position Descriptions & Salary Matrix Guides
HR policies & forms
Employee Insurance Information
Travel guidelines
Program applications
Research & data compilation
Finance policies
Off site OMF internet access though Outlook
6. Look & Feel
Colors
Rich Earth Tone Palette
Green, Blue, Tan
Environmentally conscious theme
Sophisticated, modern and technically
advanced in functionality.
7. Footnotes
Some Web Address ideas:
www.omf.org
www.oviemughellifoundation.org
www.mughellifoundation.org
Notes:
Stock Photos have been chosen by OMF through Getty Images.
OMF will require new branding collateral:
Business Cards
Letterhead
Envelopes
Brochure
Web hosting/Email set-up, and content updates will need to be
accessible for direct updating by OMF staff.
Styles that are similar to the content that the OMF desires:
Marguerite Casey Foundation
www.caseygrants.org
Modern clean warm look
World Vision
www.worldvision.org/
Outstanding functionality
Samaritans Purse
http://www.samaritanspurse.org/
Warm, welcoming & visually appealing
New York Restoration Project
http://www.nyrp.org/
Excellent example of professional celebrity founder foundation web presence
8. OVIE MUGHELLI FOUNDATION WEB CONCEPT DOC
This is a summary of the OMF Web project. This is meant to be a point of contact for discussion and negotiation and is not a binding agreement. The
creative license and concept is property of Built to Last Consulting on behalf of the Ovie Mughelli Foundation 08ʼ