As a trusted IT partner, Bull designs, implements, maintains and runs leading-edge digital solutions that effectively combine processing power, security and the integration of complex, heterogeneous systems. With its broad portfolio of technological expertise and its positioning as an independent supplier, Bull works alongside customers, supporting their digital transformation, helping them to reap the full benefit and manage risk. Revenue: €1.3 billion - 9,300 employees - Operates in over 50 countries

1. Analyst Briefing; Bull UK&I
December 2012 Andrew Carr
CEO UK&I
© Bull, 2012
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2. Agenda
Who are Bull today?
Managed Services
Cloud with Big Data Infrastructure
Extreme Computing
Underpinnings
© Bull, 2012
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3. Bull in Numbers
About Bull (2)
9000
1.3Bn
43m
80
Employees – We have the capacity and capability to meet
the Council’s evolving requirements
EUR EBIT – We are profitable
© Bull, 2012
EUR Turnover – We are a growing company in the UK and
internationally. We have a sustainable business plan
Years Old - We have credibility and experience
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4. A changing world
© Bull, 2012
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5. B2B
Specialists in mission-critical systems
(Bull’s territory)
Integrators & business operators
Integrated mega-suppliers
‘commodity
Providers of
B2C
Critical importance
A changing world
Infrastructures
B2C mega-players
Infrastructures
Business services
THREE STRONG TRENDS
Vertical integration | Hourglass effect | Sovereignty
BULL’S POSITIONING: European leader in mission-critical digital systems
High performance
High security
High-end
Made-to-measure
© Bull, 2012
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6. Bull UK&I: Overview
Cloud and Big Data infrastructures built upon
storage and virtualisation practise with IT
consultancy and assessment services
Managed services and outsourcing from Bull’s
Northern Operational Centre with
international on-site engineer coverage
Business-critical digital
infrastructure speciality with
European leading extreme
computing for R&D and research
Complete UK & Ireland engineer coverage for
multi-vendor support
© Bull, 2012
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7. Bull UK In Numbers
280
Employees in the UK
Local HPC, Managed Services,
Big Data & Integration
Expertise
50 people aligned to HPC in the UK
Continued investment in skills and PhDs
Passion
About creating value in the missing middle
Examples of our UK HPC customers
© Bull, 2012
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8. Managed IT services
© Bull, 2012
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9. Reducing costs yet increasing employment
Public sector outsourcing is not
all ‘slash & burn’
JV with BMBC has proven cost
savings over first 5 years
Reducing both operational cost
and service level risk
Giving wider public and private
employment scope to staff
transferred
With significant Bull investment
in new data centre facilities
And in taking on new staff
under the modern apprentice
scheme
£1.4m, non-cashable year on
year financial benefits
© Bull, 2012
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10. Multi-national, multi-lingual support
Bull’s UK-based Northern
Operational Centre
1 of 6 European Data Centres
Part of secure regional hub
Manages international
customers offices in over 30
countries
Managed IT infrastructure
Virtual desktops deploying
corporate applications and
office productivity tools
Providing multi-lingual service
desk support
© Bull, 2012
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11. Managed Infrastructure-as-a-Service
Taking legacy systems into the
cloud
Allows long-standing customer
to focus on international
business growth
Confident that legacy software
key to operation remains
always on
Managed off-premise with
secure IaaS private cloud
Freeing on-premise resources
to focus on new developments
© Bull, 2012
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12. Core
Propositions
BullService 2.0: Core Services
Infrastructure and Application
Support Services
Procurement and Advisory
Services
Hosting Service
Infrastructure Support Service
Procurement Service
Disaster Recovery Service
Core Offers
Hosting and Platform
Services
Infrastructure Monitoring Service
Technology Advisory Service
Backup Service
Application Management Service
IT Strategy Advisory Service
Storage Service
Application Development Service
IT Security Advisory Service
Application Platform Service
Transversal
HPC On Demand
© Bull, 2012
Embedded Security Services
Data Management Services
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13. ITIL Based Service Delivery and Management
Management
and Delivery
BullService 2.0: Management and Delivery
© Bull, 2012
Service Integration and Management (SIAM) Services
Service Desk
Information Security Support
Incident Management; Problem Management; Request Management; Access Management
Incident and Event Monitoring; Protective
Monitoring; Forensic Analysis; Security
Assurance and Accreditation; Security Incident
Prevention
Core Service Integration and Management Services
Availability Management; Capacity Management; Change Management; Event Management;
IT Service Continuity Management; Service Asset and Configuration Management; Service
Catalogue Management; Service Level Management; Standards and Architecture
Management; Financial Management; Service Provider Management
Service Knowledge
Management
Knowledge Management; Service
Management; Operational Services
Manual Management
Service Transition Planning
Service Transition Planning; Project
Management; Release and Deployment
Management
Assurance
Service Level Design and Review
Management; Service and Supplier
Quality Management; Regulatory
Service Provider Compliance
Management
Service Validation and Testing
Test Planning and Design; Service Evaluation;
Test Environment Management
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14. Cloud and Big Data infrastructure
© Bull, 2012
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15. Business critical services journey to the cloud
Universities such as MMU have
to operate as businesses
Financial systems are critical to
their success
Yet traditional SAP ‘server
sprawl’ was crippling growth
and resiliency
Virtualisation of legacy UNIX as
well as VMware
The journey to a private cloud
starts with virtualisation
Bull designed and implemented
a two-tier virtualised SAP
architecture with both high-end
AIX and front-end VMware
With proven DR capability and
storage capacity
© Bull, 2012
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16. Enabling Europe’s largest car dealership solution
ADP Dealer Services provides
services to automotive dealers
Traditional on-premise ISV +
box business model
Or secure multi-tenant private
SaaS hosting
Bull has enabled ADP to fully
maintain all systems
Complete reseller model
Facilitating European affiliate
deployment
And extension to commercial
trade-desks for another ADP
business
Across multiple technology
(UNIX and Intel) platforms
© Bull, 2012
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17. Information management in the cloud
With students and business
incubators both at home and
overseas Coventry University
needs IT to match its flexible
growth strategy
Dynamic call upon information
storage over the academic year
posed capacity problems
Expanded storage infrastructure
with capacity for rapid growth
Implemented Bull-designed
hybrid cloud model: core onpremise for performance and
variable demand off-premise
Allowing predictable growth
(and cyclical shrinkage) costs
with lower IT management risk
© Bull, 2012
bullion X86 enterprise server:
the fastest in the world
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18. Calculator meets Super Computer
© Bull, 2012
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19. Extreme computing
© Bull, 2012
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20. Winning car design without wind tunnel in sight
Winning Indy Car and Le Mans
with total digital design
UK-based Wirth Research use
bullx clusters to replace all
expensive wind tunnel tests
Their sports car designs have
provided Honda USA and
others with multi-year winning
designs
Skills in fluid dynamics now
being applied to trucks
(try putting a 40-ton artic
sideways in a wind tunnel!)
and skyscraper modelling
expanding business potential
© Bull, 2012
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21. Academic & national research
From reading hidden text in
Dead Sea scrolls (Cardiff) to
Astrophysics (St.Andrews)
bullx clusters drive new science
Practical research into tsunami
and life science enabled with
Bull UK&I arm of Europe’s
largest HPC vendor
Bull is investing in the next
generation of HPC users with
research sponsorship at
Warwick University
© Bull, 2012
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22. Hi-tech engineering and secure defence systems
The public-private industry
‘catapult’ for UK hi-tech growth
The Manufacturing Technology
Centre, Coventry selected Bull
as partner for digital design
Bull engineers support ‘behind
the wires’ defence contractors
such as AWE with high
performance computing
capabilities
Bull can offer HPC-on-Demand
for industrial projects and startups – on pay for use basis
© Bull, 2012
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23. Bull Group (and HPC)
Group commitment since 2005
the largest HPC R&D effort in Europe
35M€ budget for HPC (65M€ total)
230 engineers
– Certified ISO 9001 (quality)
–
–
the largest HPC pool of experts in Europe
–
–
370 engineers (600 inc. R&D)
BU certified ISO 9001(certified)
World-Class Factory in Angers
–
certified ISO 9001 (quality), ISO 14001 (environment),
OHSAS 18000 / ILO-OSH (security)
Strong revenue growth
From mid-size to petascale HPC production systems:
bullx (R-B-S) launched 2009
bullx SC Suite launched 2010
© Bull, 2012
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24. The NumInnov project
Objective
to set up a company which will build
and run the premier European
secured Cloud Computing for High
Performance Computing services
The aim of NumInnov
deliver trusted Cloud services
for use by modeling, simulation and
massive data analysis applications
across existing industries
and emerging new usages of digital
economy (new digital multimedia
services, medical imaging,
homeland security….)
Shareholder investment of 28M€
Bull and associated partners (67%)
the French state (33%)
© Bull, 2012
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25. The power of Cloud HPC
Lower costs through shared, pooled resources
New economic models
Opex based
Lower entry barriers
No further investment in complex supercomputers
Ability to share workloads within communities and industry
sectors
Sovereignty of data
Workload elasticity
Large system simulation
Faster execution
The Cloud model provides an opportunity to
democratise usage of HPC within all industrial
sectors, including ‘the missing middle’
© Bull, 2012
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26. Inventing new applications and services
Manufacturing and
Services
Culture and Multimedia
Accelerate innovation in all
industry and services sectors
including SMEs
Develop and deliver digital
content (HD/3D)
Cloud HPC is facilitating the emergence of
new services and ecosystems
Social, Environment,
Homeland Security
Anticipate sanitary,
ecological and food
crisis, improve surveillance
© Bull, 2012
Healthcare
Develop and provide new
applications and services
to support advanced
health intelligence
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27. A highly secured service operator
Security management
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In-depth protection
Management of Information
Security
Information System Security
Policies
Compliance
Audit
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
Data
Applications
Middleware
Perimeter
Physical
N-tier architecture
Maximising confidence of users,
businesses and citizens
Security Operations
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On-going protection
Supervision
Patch Management
Vulnerability tracking
Security Operations Center
(SOC)
Emergency management
Software development security
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Formal security requirements
Requirements tracking
Coding rules
Code audit
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© Bull, 2012
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28. Underpinnings
© Bull, 2012
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29. Multi-vendor support
Single point of contact service centre
Field coverage of GB and all of
Ireland
Supporting non-Bull as well as Bull
hardware and software
Certified support and service
network for EMC, Huawei, NetApp
and other leading vendors
A range of VMware, Citrix, Oracle
and other software support services
Providing ‘white label’ support for
leading brand vendors
© Bull, 2012
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30. Pan-European resources (not forgetting USA & Brazil)
Open door policy for European
R&D competence centres
Major investments in public
cloud and HPC-on-Demand
Open source and Microsoft
software development centres
Europe’s largest R&D for HPC
with over 600 staff
More AIX knowledgeable staff
than IBM in Europe
© Bull, 2012
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31. Quality at the centre of everything
Qualified Staff
“The top management are completely supportive of the quality system and the
system is working for Bull rather than the Bull working for the quality system exactly how a well-run operation should be.”
BSI ISO 9001:2012
“The very high scores attained for Leadership, Policy and Strategy and People
Management during the Certification Audit has again been improved and really
defines the management’s commitment to people development and excellent
service delivery.”
The Service Desk Institute
Key Indicators: “the existence and people's understanding of the company's aims
and Objectives, the way the company encourages people to contribute their ideas
to Improve performance and ensures everyone receives the development and
support they need… …the way the company recognises and values people's
contribution.”
Investors in People UK
© Bull, 2012
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32. Reinvent yourselves with Bull
predicting
anticipating
Rationalising
retaining
I N N OV A T I N G
CREATING
launching
DESIGNING
enriching
INVENTING
WINNING SELLING succeeding
ADAPTING
accelerating
ANALYSING
© Bull, 2012
optimising
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33. © Bull, 2012
0870 240 0040
www.bull.co.uk
Hemel Hempstead HP2 7DZ
information@bull.co.uk
@Bull_UK
Bull-Information-Systems
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34. They put their trust in us
© Bull, 2012
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35. Boost your business
© Bull, 2012
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36. BOOST your business with Bull
BUSINESS
INNOVATION
Efficiency
R&D
Flexibility
1 | COMPUTER SIMULATION
6 | OUTSOURCING, CLOUD
Corporate performance
OPERATIONAL
EXCELLENCE
2 | B.I. & BIG DATA
Intelligence & connectivity
3 | INTERNET OF THINGS & M2M
CUSTOMER
RELATIONS
Customer experience
4 | NEW-GENERATION DATA CENTERS
Interoperability
5 | EXCHANGE PLATFORMS & BPM
TRUST
7 | MULTI-CHANNEL & MOBILITY
Digital capital management
Business processes
10 | SENSITIVE DATA PROTECTION
8 | PAPERLESS EXCHANGES
Cybersecurity
Sales
11 | GOVERNANCE, DEFENCE IN DEPTH
9 | SOCIAL CRM
Resilience and availability
12 | CRITICAL SYSTEMS
© Bull, 2012
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