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Values for a New Year

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Here at Bulldog Drummond, we work with brands to identify and define values that help drive behavior and decision making across the organization. Instead of having a laundry list of things to do, it means creating a clear and purposeful set of reasons behind doing. As an individual, clarifying your values can be just as powerful for your personal life, giving meaning to what you choose to do and how you choose to do it. And as you enter another year, having a renewed connection to your values can also lead to real changes that stick with you well past Spring.

Ready to ditch the resolutions and get started on values? Use the exercise below to reflect on what’s important to you, and then start to organize into themes. From there, give each value a specific name that means something to you and will help inform your decisions and actions throughout the year. The more unique and personal the better.

Most importantly, make sure that your values:

Resonate with you personally
Support your purpose
Inspire action

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Values for a New Year

  1. 1. VALUES FOR A NEW YEAR Knowledge Achievement Self-Respect Faith Beauty Loyalty Spirituality Justice Compassion Love Pleasure Community Hope Recognition Status Service Kindness Determination Fairness Authority Citizenship Trustworthiness Optimism Responsibility Happiness Reputation Humor Peace Wisdom Boldness Curiosity Authenticity Leadership Popularity Challenge Balance Openness Fun Creativity Fame Poise Learning Competency Honesty Respect Growth Security Autonomy Influence Adventure Success Contribution Friendly Wealth Harmony Review the below list of personal values, and put a checkmark next to all the values you believe reflect who you are. Organize the checkmarked values into five groups based on those that are closely related, e.g., “friendly”, “kindness” and “happiness” would all be grouped together. Then, give each group a name that most reflects the values assembled and write a brief description of what that value means to you.
  2. 2. 1 3 2 4 5 MY PERSONAL VALUES