Putting web 2.0 and social media to work for foundations. This presentation was part of an interactive workshop at the Conference of SW Foundations in Vail, Colorado on October 1, 2010. Presented by Josie Burke from El Pomar Foundation and Rob Simon from BurstMarketing.

1. Communications 2.0 Boot Camp Putting Web 2.0 & Social Media To Work For Foundations

3. 12 Platforms And How To Use Them

4. Why Use Social Media ? Great way to tell and share stories Now mainstream More effective and engaging Sustainable & green Cost-efficient and scalable Starts conversations Invites people into your org Assists with transparency Can become viral Trackable, measurable and ROI

5. Why You Should Care ! In 2005, 8% of adults had a social network profile. Today, nearly 40% do. Nielsen reports that 142 million Americans use social media, largest in the world Usage (time spent) increased 86% over last year

6. “If you are online, you are using social media.” Universal McCain Comparative Study on Social Media Trends

7. 1. Facebook The “standard” for social networking, social media, social content 500 million users 500 billion minutes/month 135 friends average

8. How To Use Facebook Build official, branded “fan” page with info on organization, mission Find fans to “like” your page Post updates and news regularly on you and grantees Upload videos and photos Promote and publicize events Open up your page to allow fans to post, comment & discuss Use surveys

9. How To Use (cont.)

10. 2. Twitter Real-time micro-blogging using phone, computer, tablet 106 million+ users 300,000 new accounts every day 97% have less than 100 followers, follow less than 100 Twitters 55 million Tweets per day 140-character text-messages with short links to photos, videos, URLs, blogs,

11. How to Use Twitter Set up an official Twitter feed with custom background and @YourOrganization handle Post daily updates, links to interesting articles, grantee information Create a TwitterList of @handles for organization’s staff, partners, supporters, grantees Use “Twitterholic.com” to find and connect with top tweeters in your area Reply, retweet and join discussions Recruit staff, volunteers, supporters, grantees Promote an event, campaign, movement, issue

12. How to Use (cont.)

13. 3. Mobile & Smartphone A “Swiss army knife” phone that provides Internet access & browsing, GPS & location, email, audio, video, photo, SMS text-messaging, calendars, contacts applications – and oh yes, making telephone calls iPhone, Blackberry, Droid (Google) Predicted to overtake “regular” phones w. 50% penetration by 2011 285 million mobile users now (60 million of which were “smart”) Becoming the new standard for mobile communications

14. How to Use Mobile Make your website “mobile” friendly so it can be easily viewed on mobile devices (no Flash) Partner with cause-related apps such as CauseWorld to promote a cause, raise funds Integrate usage of your Facebook, Twitter accounts on mobile platforms Build an “off-the-shelf” iPhone app that aggregates your content from multiple RSS feeds using AppMkr Create a custom app for iPhone, Droid

15. 3. Mobile & Smartphone

16. 4. YouTube & Video Sharing Video sharing and hosting website 2 billion views a day, nearly double primetime audience of all TV networks combined 24 hours new video uploaded every minute Avg person spends 15 minutes a day on YouTube More video in 6 months than networks have created in 60 years

17. How to Use YouTube Buy Flipcams at nonprofit rate and start making videos of what you & grantees do Create 15 second opening with logo, music, brand Keep videos short, fun, compelling Average YouTube video is 19 seconds! Create branded, custom YouTube channel Post videos, share on Facebook, Twitter, website, email, newsletter Invite supporters to upload video responses, comments

18. How to Use Video (cont.) Set up other video platforms Vimeo, Blip.TV, Brightcove Use TubeMogul to distribute one video to all platforms at once, maximizing content distribution Distribute as “podcast” on iTunes and other podcast portals using FeedBurner Track views and learn what sticks

19. How to Use YouTube

20. 5. Blog A blog is… personal diary daily pulpit collaborative space political soapbox breaking-news outlet collection of links memos to the world Whatever you want it to be! 50 million and counting

21. How to Use a Blog Real power is a blog’s ability to “push” content out into “blogosphere” People can find posts, enter conversations Maintain regularly – pick a frequency Pick a content approach and strategy Identify internal “owners” or collaborative owners Find, link and cross-link with other blogs Integrate with Website, social media

22. 5. Blog

23. 6. Web 2.0 Websites that move away from static pages toward dynamic Flash, javascript or HTML 5 animation Shareable Interactive Customizable home pages RSS feeds to push content Searchable databases / custom information Media (video, podcasts, audio)

24. How to Use Web 2.0 Add animated player of photos of grantees Add “ShareThis” widget to facilitate social sharing Integrate blog into website Feature video(s) of grantee Subscribe to RSS feeds, podcasts Create searchable database of grantees

25. 6. Web 2.0 site

26. 7. Online Annual Report A “flip-able” page-turning PDF Embedded audio, video Interactive with polls, hyperlinks, email, sharing Trackable and measurable Print-on-demand options Green Scalable and viral at no cost

27. How to Use Online Reports Community reports with video stories on grantees Annual reports with financials, foundation information Animated charts and graphs to bring foundation mission to life Self-publish magazines, whitepapers

29. 8. ePR & Community Engage with your community online Yelp! Community sharing and rating Google Places Reach out to online local websites and newspapers, i.e. YourHub and MetroMix Issue ePress Releases Free-press-release.com PRLog.org

30. How to Use ePR & Community Sites Set up and “claim” your organization on popular local sites Yelp! Google Places FourSquare Yahoo Local Build online ePR distribution list Websites, newspapers, bloggers Free ePR sites No excuses: send ‘em!

31. 8. Community Sharing

32. 9. eNewsletter Regularly distributed electronic newsletter with current information Subscribers (for free) eNewsletter/eMail services Vertical Response ConstantContact Emma Mail

33. How to Use eNewsletter Set up a graphic, bold template Build subscription base Have subscribe button on home page Embed multimedia Video “play” window but not actual video; won’t go through spam KISS (Keep it simple & sincere) Honest voice, breezy, newsy Allow for unsubscribe Don’t overwhelm: monthly or qrtly Monitor open-rates and clicks & learn

34. 9. eNewsletter

35. 10. Content Sharing You’ve got content – now share it! Videos (we’ve talked about) Photos on flickr Presentations on Slideshare Live video webcasts on uStream Live radio show on BlogTalkRadio Conference calls on Skype, ReadyTalk

36. 10. Content Sharing

37. 11. Listening & Polling “Listen” to what people are saying about your organization, grantees and issues On blogs, Tweets, discussion boards, forums Poll your audience with interactive online surveys E.g. SurveyMonkey Many free listening and polling tools GoogleAlerts Search.Twitter.com SocialMention Spy, ViralHeat, FiltrBox

38. 11. Listening & Polling

39. 12. Engagement & Mobilization Social networking software and websites that help you to: Raise awareness Create engagement on an issue or cause Spread information and support Get votes Raise funds Mobilize!

40. How to Engage & Mobilize Start a petition drive on Twitter using Act.ly Create events, polls on your Facebook page Raise funds for your cause on CauseWorld (website and app) Promote an event with EventBrite Use SpredFast and SmallAct to reach across multiple social media platforms to engage and mobilize

41. 12. Engagement & Mobilization

42. 13.Other Your ideas? Other services? The next best thing?

43. Social Media Game The Social Media Game

44. CONGRATULATIONS YOU ALL NOW WORK FOR A NEW ORGANIZATION: GetSmartNow Foundation

45. GetSmartNowMISSION To provide college scholarships to financially disadvantaged students who excel academically.

46. Group Exercise Each group given a communications goal Each group has 90 points to “spend” to accomplish goal through communications platforms “Playing cards” distributed to help guide group decision-making Each group will report back to share its communication strategy

47. Additional Resources

48. Twitter Search.Twitter.com – find topics of discussion Act.ly – petitions on Twitter Tweetdeck – organize, manage and publish tweets HootSuite – organize, manage and publish tweets Bit.ly or Tinyurl.com – create shortened URL links TwitPic – share photos Twitalyzer –monitor Twitter stats, influencers Mr. Tweet – find influencers Klout – influencer cultivation FriendorFollow – influencer cultivation

49. Free Listening & Monitoring GoogleAlerts – on any topic GoogleReader – RSS reader SocialMention – all user-generated content Technorati –blogs Spy – all user-generated content FiltrBox – social media mentions vViralHeat – social media mentions Backtype –blog comments YackTrack – social media comments Boardtracker – alerts on discussion boards Twilert & Tweetbeep – Twitter mentions FriendFeed – social aggregator YahooPipes –blog and topic monitor

50. Paid Listening & Management Radian6 – comprehensive listening and tracking SpredFast – comprehensive social media management SmallAct – web software specifically for non-profits to help them raise money, find supporters and maximize social media

51. Fundraising & Engagement Crowdrise – fundraising website, community, gaming Convio – marketing, fundraising, advocacy for nonprofits FirstGiving – fundraising FourSquare – cause related iPhone app ChipIn – widget used in fundraising w. “donate” button GlobalGiving – online marketplace for philanthropy Change.org – empowers people to take action Givezooks – support a cause in minutes YourCause – fundraising through personal web pages JustGive – remove barriers to charitable giving SixDegrees.org – spread a ripple of good SocialVibe – micro-fundraising through social media

52. Other LinkedIn – professional networking EventBrite – event management Upcoming – event management MobileCommons – SMS text messaging campaigns TextMarks – SMS text messaging campaigns AppMkr – “off-the-shelf” iPhone apps Ning – build your own social network ala Facebook Brightkite – geolocation website and app Gowalla – geolocation website and app

53. Contact orFollow Me Rob Simon, President (303) 641-0946 rob@burstmarketing.com @burstmarketing

54. Contact orFollow Me Josie Burke Director of Communications (719) 577-5750 jburke@elpomar.org