IN THIS PRESENTATION SHOW THE SEGMENTATION ,TARGETING, POSITIONING MODEL OF PEANUT BUTTER PRODUCT.

1. Principle of Marketing
SUBMITTEDBY:
Name = XYZ
Enrollment No. = …..
Class =….
PRESENTATION TOPIC IS STP PROFILE
SUBMITTED TO:
Mr. XYZ
Assistant Professor

2. Principle of Marketing
CONTENTS TO BE COVERED
MY PRODUCT.
VISION AND MISSION.
LONG AND SHORT TERM OBJECTIVE.
SEGMENTATION OF PEANUT BUTTER.
TARGETING OF PEANUT BUTTER.
POSITIONING OF PEANUT BUTTER.
CONSLUSION.

3. Principle of Marketing
MY PRODUCT
PREPARE YOUR BEST HOLIDAY SPREADS WITH
PEANUT BUTTER
CREAMY .
BRAND NAME: HEALTHY PEANUT BUTTER
FLAVOUR: ROASTED PEANUTS, SUGAR.
DIET TYPE: VEGETRAIN.
INGREDIENTS: ROASTED PEANUT.
PRICE : 350 gram jar at Rs 175.
TAGLINE: HEALTHY LIFE HEALTHY BREAKFAST.

4. Principle of Marketing
VISION AND MISSION
 VISION: To become one of the LEADING
BRANDED CONSUMER PRODUCT BUSINESS in
India and selected international markets.
 MISSION: To satisfy the growing middle -lower
class with a quality range of branded products at
affordable prices within clearly defined categories.

5. Principle of Marketing
LONG AND SHORT TERM OBJECTIVE OF
THE COMPANY.
 To create a better future every day and helps people
feel good, look good, and get more out of life with
brands and services .
 Provide high quality with low price to middle and lower
class.
 To continually adapt & respond to the wants, needs and
desires of people snacker for many years to come.
 To provide 100% satisfaction to our customers.

6. Principle of Marketing
SEGMENTATION OF PEANUT BUTTER
1.
Geographic Segmentation
2.
Demographic Segmentation
3.
Behavioral Segmentation
4.
Psychographic Segmentation
5.
Socio-Culture Segmentation

7. Principle of Marketing
SEGMENTATION OF PEANUT BUTTER
2) Demographic segmentation…
 AGE: Peanut Butter segment on the bases
of age of the customers . It may include
Above 12 years to 60+.
 Income : Focus on those customers who’s
income is average.
1) Geographic segmentation…
 Region: Haryana, Chandigarh, Punjab .
 Cities/ Town: Metropolitans, Small cities,
Towns.
3) Behavioral segmentation…
 LIFE STYLE : Peanut butter should have to focus on the life style of the people to peanuts, like as peanut with
energy.
 ATTITUDE: Peanut Butter segment the market on the bases of positives thoughts.
 OPINION: Peak segment the market of the peanut butter on the behalf of the product quality, taste and price.

8. Principle of Marketing
5) Socio-Culture Segmentation…
CULTURE: Promoting the product as per the
each culture and languages, pattern of social
behaviour.
SUB- CULTURE: Family, Peer Group, Close
colleges.
4) Psychographic segmentation…
• It depends upon the interest, attitude of
the customers.
• To provide health conscious people, life
style .
SEGMENTATION OF PEANUT BUTTER

9. Principle of Marketing
TARGETING OF PEANUT BUTTER…
• Undifferentiated Targeting: Peanut have to focus undifferentiated, it have to
target mass market.
• Healthy peanut butter target the children, adults, teenagers.
• We are targeting our existing customers and our new customers.
• We are also targeting to those who are conscious about their health.
• Peanut butter attracts to the consumers on the bases of the price.

10. Principle of Marketing
POSITIONING OF PEANUT BUTTER…
Point of parity: It must have to keep in mind the other competitor’s targeting
approaches to achieve targets, to remain in the minds of customers.
• At the starting stage the position of the product is not very much good but we
make various positing strategies in order to increase its marketing position.
• It is positioned as a “ Healthy and rich in protein and minerals” with good
quality.
• The packaging of the Healthy Peanut Butter is different from other peanut
butter.

11. Principle of Marketing
Conclusion…
• Thus, I conclude that the Healthy Peanut Butter
STP profile has been discussed.
• It has different from other peanut butter quality
and price.
• It is rich in protein, minerals etc .
• It has no chemicals. So, it is a unique product
that offers a distinct blend if natural fresh
peanuts.
• Provide healthy food with vitamins and nutrition.