Final File World's 10 Most Innovative ARVR Solution Providers 2022 1_compressed.pdf

ED
hat is reality? Who
Wdefines it? What are the
founding principles of
reality that we live in today?
There are too many questions to
answer and many more intriguing
destinations to reach, but the
utmost rationale that may bridge
one around close proximity to the
above-ideated question strings is
‘Perception’.
Known for its mighty standpoint and
dichotomic deterrence, the
perception game has always been
winning the debate on, “what is
absolute reality?”
Once known as Dialectics of Thesis
and Synthesis by G.W. Hegel was
later transgressed into Dialectical
Materialism by Karl Marx. But the
central dogma of both these socio-
economic theorists lies in the
estimation of reality and the
perception that was sculpted upon
the foundation of ever-evolving
social phenomena.
Walking ahead from such
astounding development did drop us
into the prosperous present that we
live in today. But, the learning of
yesterday has always been assisting
the human race to weave a better
tomorrow!
With such reflections on the future,
it has become necessary to
acknowledge our evolving history
and simultaneously accredit
technology for the transformation
that has possibly integrated the
world and weaved the globe into a
globalized village.
Knowing these intricacies of human
development, technologists have
fought tooth and nail to uproot
solutions that are helping humans
for time and millenium and
redefining reality with virtual
perception. And one such marvel in
Perceptualizing
Virtual Reality
ED

DITOR’s
DITOR’s
this digital age is AR/VR Solutions.
Popular for its one-of-a-unique-kind
experience, Augmented and Virtual
Reality has amazed the world and is
stargazing the business circle with
the innumerable business
opportunities and the potential
merits it can facilitate.
Scouting for the AR/VR disruptors
who are facilitating a seamless
digital experience, we at The
Business Berg found 2immersive4U
to be best suited for the cover of our
latest edition, “World’s 10 Most
Innovative AR/VR Solution
Providers 2022.”
While you scroll through the pages,
ensure to read the industry expert
opinion and insightful articles
opined by our in-house editorial
team.
I hope you have a happy read!
- Bhushan Bhad
NOTE
AR/VR dynamics
are changing the
future, and it is
interesting to see the
rapid encapsulation
of every major
industry into this
future development.
“
“

C O N T E N T
PARACOSMA
One-Stop-Shop for All
AR And VR Services
08
Articles
20 38
The Impact of AR and VR on
the Metaverse
Cons tu ng Technology
The Role of AR in
Commercial Avia on
Op mizing Work Process

2Immersive4u Inc.
Enabling an Immersive
Viewership Experience
on Everyday Devices
16
24
28
LAUREN RYDER
CxO
Nobul Technologies
Transforming the
Real Estate Marketplace
with PropTech 32
40
Program-Ace
A Valuable Partner
in Your Company's
Web 3.0 Transforma on
Journey
Appe te Crea ve
Oﬀering World-class,
Unique, and Crea ve
AR/VR Solu ons

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EDITORS
EDITOR-IN-CHIEF
Mary D’souza
SENIOR EDITOR
Anish Miller
MANAGING EDITOR
Bhushan Bhad
SEO &
DEVELOPERS
June, 2022
Follow us on : www.facebook.com/thebusinessberg/ https://twitter.com/thebusinessberg
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Jacob Smile
ASSISTANT TECHNICAL
HEAD
Pratiksha Patil
TECHNICAL CONSULTANTS
Amar, David, Robert
DIGITAL MARKETING
MANAGER
Alina Sege
ASSISTANT DIGITAL
MARKETING MANAGER
Amol Wadekar
ART &
DESIGN
ART & DESIGN HEAD
Rohil Shinganapurkar
CO-DESIGNER
Paul Belin
VISUALISER
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SALES
BUSINESS
DEVELOPMENT
MANAGER
Sharon Brooks
MARKETING MANAGER
Krutik Satam
BUSINESS
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The Business Berg

Brief
Company
Jenny Stanley
Managing Director
CitrusBits
citrusbits.com
Joseph Cathey
Founder
PARACOSMA
paracosma.com
Sirocco Mobile
siroccomobile.com
Regan McGee
Founder and CEO
Ken Ehrhart
CEO and Founder
Stan's Assets from KAPPS
stansassets.com
Stanislav Osipov
CEO
2immersive4u
2immersive4u.com
Capitol Interactive
capitol-interactive.com
Nobul Technologies
nobul.com
Appetite creative
appetitecreative.com
Program-Ace
program-ace.com
Ludwik Żółtowski
CEO
Harry Lee
CEO
Nobul is the world’s first and only technology-driven real estate
marketplace where every agent, from every brokerage, can
compete for the consumer’s business.
Paracosma offers custom AR and VR Application
Development, and 3D Content Creation Services, including
photo-realistic 3D models, Digital Twins, and 360 video
production and distribution services.
Oleg Fonarov
Founder and CEO
Program-Ace is an international R&D company as well as
software development service provider whose contribution to
the industry already benefits a broad range of business
verticals.
Sirocco Mobile has a great team of programmers, testers,
graphic designers, analysts, project managers, and HR and PR
specialists.
Stan's Assets from Kapps are an outsourcing team focused on
games, VR, 3D, SDK, AND UNITY PACKAGES.
Featuring
Appetite creative innovation to create unique tech solutions and
ad-serving technology to deliver to audiences. They are
specialists in creating eye-catching engaging branding.
CitrusBits is a mobile app development agency that designs and
develops impactful mobile apps and responsive mobile content
for businesses of all types.
Groove Jones
groovejones.com
Dale Carman
Co-founder
Founded in 2015, Groove Jones has become the most award-
winning XR (Extended Reality) studio in the US, which is a
creatively led technology company.
Being inspired with a vision to create a mobile-first VR
experience led to the foundation of 2IMMERSIVE4U, the
company envisions partnering with talented creators and
charting the course for the adoption of VR in the anime space.
Capitol Interactive creates immersive experiences with real-
world strategies to help organizations achieve their goals for
the future.
Dusan Simic
CEO,
Filip Milinkovic
President

As one of the largest
pure-play AR/VR
companies, we can
provide clients with a
one-stop-shop for all
AR, VR, 3D, and 360
video services, across
all platforms, for any
vertical sector or
industry.
T
T
echnology has evolved at a super-fast pace in the
last few decades. With the internet and smart
devices, the world’s population is consuming
huge amounts of data to experience digital life. Experi-
ences that are so far away in the real world but so close
to their device screens. Technology companies are
moving fast in developing new innovative tools and
devices so that they can give a real-life experience to
consumers when they are using their services to shop,
watch, share, play, and perform many other online
activities.
The e-commerce industry has become the new market-
place worldwide. It is growing very fast. When consum-
ers use their apps or websites to shop or sell, these
platforms intend to offer them real-life experiences.
Several other industries, likewise, want to give product
tests to their customers using Augmented Reality (AR)
and Virtual Reality (VR).
These new technologies are the next big thing in the
technology evolution after smartphones. AR and VR
can change the way business operations are done in
today’s world. It has the potential to take every indus-
try operation to the next level. Steadily, companies are
understanding its importance.
Using AR and VR simulations, we can digitally create
people, organizations, cities, and even worlds to
simulate real-life scenarios. Sectors like science,
healthcare, space, agriculture, and many others can
Cover
Story

take advantage of AR/VR technology to improve their
overall productivity and accuracy. Firms can greatly
enhance their operations and processes by employing
AR/VR services.
Paracosma Inc is an augmented and virtual reality
design, consulting, and systems integration company
that offers solutions and services to both small and
large clients. The company’s services encompass
content creation, application development, and project
implementation across a broad range of AR and VR
platforms.
Furthermore, Paracosma develops its content in the
gaming, entertainment, tourism, enterprise, and
education and training spaces. Additionally, Paracosma
has proprietary technology for creating, viewing,
managing, and distributing 360-degree photo and video
content.
We make it easy for
our clients to onboard
exceptionally capable
developers and artists,
while removing the
burden of the logistics
and overhead
associated with that
process.
In a recent interview with Ken Ehrhart, Paracosma’s
Founder and CEO, we discussed details of the
organization’s journey and its top-notch AR and VR
services to enhance the clients’ businesses.
Below are the excerpts from the interview:
Please brief our audience about Paracosma, its USPs,
and how it is currently positioned as a leading player
in the AR VR space.
Paracosma is an AR and VR solutions provider founded
in 2016, that has now grown to over one hundred
employees in the US, Japan, and Nepal. As one of the
largest pure-play AR/VR companies, we can provide
clients with a one-stop-shop for all AR, VR, 3D, and 360
video services, across all platforms, for any vertical
sector or industry.
We offer custom AR and VR application development
and 3D modeling, as well as teams of developers and
artists that can be integrated on a long-term basis into
our clients’ operations. We offer our clients deep
expertise, broad capability, the highest quality, and the
best value. As a consequence, 88% of our revenues
come from repeat or ongoing client business. Some of
our largest clients have been with us since 2018 and
others since 2016.
Please expand on your Content Creation, Technology
Innovation, System Integration services.
Content Creation is the core of what we do. We
develop AR/VR applications that are used across many
sectors, including medical VR for surgery training and
behavioral therapy; AR for manufacturing machine
maintenance and VR for industrial training; AR and VR
for executive skill development; consumer VR gaming
and branding and marketing AR.
We create photorealistic 3D models that are used to
render images for studio photography replacement, as
well as hundreds of thousands of synthetic images used
for training machine vision AI systems. We combine
both to produce fully realistic, interactive virtual worlds
that can be used as virtual ofﬁces, meeting and
entertainment venues for corporations, ﬁlm festivals,
and schools.
We are using these worlds for virtual movie/video
production. We also have a full 360 video production
team. All of this content creation is built upon
continually advancing technology, with innovation both
World's 10 Most Innovative AR/VR Solution Providers 2022

from our teams and integrated from across the indus-
try.
When we founded Paracosma, clients’ visions went well
beyond the early VR offerings, so we had to continually
innovate and invent means to realize their vision.
Asking how we could do something new became part of
our company culture.
Systems integration can range from combining VR
software and hardware in a solution to adding force-
feedback haptic gloves to an industrial robotics system.
For example, we are developing a 3D city for an
application to assess taxi driver reactions to road
hazards as they drive. That application has to be
integrated into iPad, desktop, and VR testing systems.
Ken, please brief us about your journey in the AR/VR
space and how you have contributed to the company’s
success.
I am the Founder and CEO of Paracosma. My journey
into AR and VR began as early as the late 80s when I
picked up my first book on VR. In the early 90s, an
interest in theme-park style VR rides partially inspired
me to move across the country. It continued with the
launch and recall of the Nintendo Virtual Boy and Sega
consumer VR systems in 1994.
We offer our clients
deep expertise, broad
capability, the highest
quality, and the best
value.
But the bulk of my career focused more generally on
research and technology trends for investors and, from
the year 2000, on investment in technology as a
venture capitalist. So, by the time the current wave of
consumer VR launched in 2016, I was well prepared
both to recognize the significance of the development
and to have the experience to start a company focused
on the sector.
Even before learning what VR was, from my earliest
years, I balanced a deep love of art with a deep
fascination with technology. Paracosma brings art and
technology together as the core of its focus. Thus, it is
the culmination of life-long passions and experiences
that brought me here.
Being an experienced leader, share with us your
opinion on what impact has the adoption of modern
technologies such as AI had on the AR/VR niche and
what more could be expected in the future?
People generally underestimate the difficulty of AR/VR.
Creating 3D worlds that can be rendered
simultaneously for both eyes is a huge technological
feat. Beyond that, content creation, whether
applications or 3D modeling, is still very manually
intensive.
The next wave of innovation, which we are working on
at Paracosma, is to empower developers and artists
with technology tools to ease their burden and increase
the efficiency of their work. Ultimately, our hope is to
disrupt the human-intensive work we now do and
provide our developers and artists with AI-driven
superpowers to radically boost efficiency. That is
behind the scenes.
What most end users of AR/VR will experience are
increasingly sophisticated AI avatars and in-application
characters. These intelligent systems will be crucial, for
gameplay, storytelling, training, and assessment.
Our ultimate goals are both to create AR objects and
VR worlds that are indistinguishable from real objects
and worlds; as well as to create virtual humans, animals,
and entire systems that are not just believable, but
ultimately pass the “Turing Test” in which you cannot
tell the difference between real and computer-
generated content and experiences.
What would be your advice to budding entrepreneurs
who aspire to venture into the AR VR space?

People ask, “what is the killer app for AR/VR?” I ask,
“what is the killer app for life?” Because anything in real
life can be recreated or enhanced in AR/VR. We can
also do even more with AR/VR, which is either impossi-
ble, rare, dangerous, or expensive in real life. And we
can do things virtually that previously existed only in
our dreams and imagination.
Therefore, I would suggest entrepreneurs to think of
AR/VR as a destination but as tool to pursue their
passions and expertise, especially if those can be more
easily expressed or realized through the use of AR/VR
compared to traditional means. Start by imagining what
can be done now with AR/VR that was never possible
before, then make it happen.
How does 2022 look for you and Paracosma?
Paracosma sees 2022 as a real inﬂection point for our
business. Historically our clients outsourced projects to
our teams to work on semi-independently. With the
embrace of remote work by enterprises, our developers
and artists can now be insourced directly into client
organizations and work side-by-side on a daily basis
with the clients.
The distinctions between direct employees and
external contractors are being diminished as companies
seek out the best talent and expertise regardless of
their location or source. We make it easy for our clients
to onboard exceptionally capable developers and
artists, while removing the burden of the logistics and
overhead associated with that process. This transition
provides greater continuity and visibility, both for our
clients and our business.
Give us a few testimonials of your clients/customers
that accurately highlight your organization’s position
in the market.
We are doing a lot of exciting things, like creating brain
training, board games, and 360 videos for AARP’s
Alcove VR app. But most of our clients are large
enterprises and fast-growing startups that are under
‘no-name’ non-disclosure agreements.
We are playing a role behind the scenes to contribute
to our clients’ success rather than trying to take credit
for it. If you think of Infosys, for example, they have
built a business with $14 billion of revenue providing IT
services behind the scenes for massive global
organizations, but most people have not heard of
Infosys, do not know what they do and certainly cannot
name their clients.

2Immersive4u Inc.
Enabling an Immersive Viewership Experience
on Everyday Devices
owadays, VR headsets are considered the most
Nimportant requirement for experiencing virtual
content. However, most smartphone users
worldwide are still miles away from getting familiar
with VR headsets.
Moreover, people are viewing hours and hours of
content on their mobile phones these days. In fact, they
get so engaged in virtual entertainment that they lose
track of time and place in the real world. This means
that the device itself can act as virtual reality (VR)
medium for the audience to interact with content.
Therefore, the digital audience is ready to experience
360-degree video even when the VR headsets are not
available. It essentially presents an opportunity for the
content creators to expand their horizons of creativity
and interactivity with their videos.
To provide VR/AR entertainment to individuals on their
devices without having to use additional hardware,
2Immersive4u Inc. was founded. It produces 360- and
180-degree animated videos optimized for mobile
devices.
The company partners with commercial video-makers
to produce immersive videos per their requirements. It
enables partners to elevate their brand as well as
provide their audience with the most immersive virtual
experience.
2Immersive4u is innovating the viewership experience
by offering 360-degree videos. These videos can be
viewed on everyday devices without additional gear. Its
animated 360-degree videos make you the viewer, the
producer, and the director of the video-all through your
phone, laptop, or tablet. Viewers won't need a VR
headset to watch immersive videos produced by the
company.
We had an opportunity to interview the genius minds
behind the foundation of 2Immersive4u's CEO - Dusan
Simic and President - Filip Milinkovic where they
discussed with us the insights about the company's
services and its journey.
Below are the excerpts from the interview.
Please brief our audience about your company and
how it is currently positioned as the most innovative
player in the AR/VR space.
Dusan: At this year's Telly Awards, we brought home
three awards. We are delighted that they recognized us
for the craft use of 360-degree and branded content in
virtual and mixed reality.
We believe that our approach to putting the content
and narrative ﬁrst before the hardware has helped us to
be recognized as one of the most innovative players in
the space.
Tell us about your company's contribution to
advancing the AR/VR space. Also, tell us about the
latest business solutions offered by your company to
fulﬁll clients' requirements.
Filip: We concentrate on three verticals: branded
content, animated shows, and music videos. Our videos
provide a unique combination of traditional
cinematography and immersive content.
| June 2022 www.thebusinessberg.com
16

The future of
the immersive
industry is in
content.
“
“
Dusan Simic
CEO
2Immersive4u Inc.
Filip Milinkovic
President
2Immersive4u Inc.
| June 2022
17 www.thebusinessberg.com

In this way, we are sure that all of our users can get
authentic, immersive experiences – with or without VR
headsets.
Please tell us about your journey in the industry and
how you have made the company excel in its niche
market.
Dusan: 2immersive4u arose from my extensive
experience in the music and entertainment industries.
Two years ago, it was clear to me that something in the
industry needed to change and that a new form of
entertainment relying on immersive experiences would
evolve. As we see with recent metaverse developments,
that is just about right.
Please share your opinion on what impact the
adoption of modern technologies such as AI and ML
has had on the AR/VR niche and what more could be
expected in the future.
Filip: Technologies such as AI and ML have been
impacting all industries for a long time now. Our
approach is to look at technology not just for the sake
of the technology but how we can best utilize it to solve
business and customers' needs.
Tell us about the various industries that your company
caters services to. How do you ensure they meet the
client organization's requirements?
Dusan: Projects, where we shine, are where our time
can have the creative freedom that we need to utilize
the medium to the fullest. Be it in a commercial for a
consumer goods brand, an animated show, or a new
music video. We focus on three verticals mentioned in
the questions above.
In your opinion, what could be the future of the
AR/VR service providers' industry? And how are you
strategizing your company's operations for that
future?
Filip: The future of the immersive industry is in content.
Much has already been done in the technological ﬁeld,
and users need to see more quality content come out of
the medium.
Another critical aspect is simplicity. Today's consumers
lead busy lives, and we need to understand how to best
position the new technology as being more
straightforward than more complex experiences.
What would your advice be to the budding
entrepreneurs and enthusiasts aspiring to venture
into the competitive industry that you are serving?
Dusan: Don't just chase the hype and try to look at the
objective industry. By doing so, beginners in the
industry will understand how they can uniquely
contribute to the advancement of the industry.
How do you envision scaling your company's services
in 2022 and beyond?
Filip: We see considerable potential in animated shows
and in collaborating with creators worldwide, especially
in Japan.
• Emmy nomination for ﬁrst-ever video
• Winner of three bronze Telly awards:
• In The Category of Craft-Use of 360°
with projects - Gold Dust Chain
(Fleetwood Mac Mashup) and Mr. Memo
Save Penelopy! (commercial)
• In The Category of General-Branded
Content - Mr. Memo Save Penelopy!
(commercial)
Awards and Recognitions
| June 2022

METAVERSE
METAVERSE
The Impact of
onthe
&
In this techno-savvy world where day by day various
Itech ideas are emerging, it is definitely having an
impact on human life. For example, one of the
innovative technologies is Metaverse. Since the
moment Mark Zuckerberg announced changing the
name of Facebook to Meta, it has created hype around
Metaverse. This modern technology is extremely
useful, as it creates a virtual space in which people can
interact with each other using various technologies.
With advances, technology is combining software and
physical hardware, and it enables individuals to work,
study, and communicate in the virtual world. For that
purpose, it uses various technologies. There emerging
technologies like Augmented Reality and Virtual
Reality has become an integral part of it. Without the
combination of both of these technologies, Metaverse
cannot function properly.
This article reflects on the impacts of AR and VR on the
Metaverse:
Inside the Metaverse Window
In the case of the Metaverse, Augmented Reality (AR)
and Virtual Reality (VR) are so crucial as they are the
entry points for Metaverse. If a user has to enter into
Metaverse, an application of AR and VR is necessary.
One of the emerging technology, Augmented Reality,
functions through three fundamental techniques: 3-D
visualization of objects, real-time interaction, and
coupling real and virtual environments. It can be used
on any camera-enabled device. If a user has smart
camera and digital device, accessing AR applications is
simpler.
AR morphs the real world by using digital visual
elements and characteristics. It is usable on almost any
smartphone or digital device with a camera. With the
applications of AR, users can view their surroundings
with interactive digital visuals. It digitally enhances
what a user can perceive in the physical world in real-
time, which allows tapping into a virtual world while
still feeling present in the real world. In this way, the
experience of Augmented Reality holds the key for the
Metaverse to reach its true potential.
Knowing the Impact
The impact of AR on Metaverse is such that, out of all
the catalysts used in developing the Metaverse cluster,
Augmented Reality stands out as an undoubted leader.
With the help of AR, to bring Metaverse closer to the
original environment is possible. By offering a perfect
combination of physical and virtual components,
Augmented Reality enhances the overall digital
experience for users. This innovative technology offers
the essential link between the real world and the digital
world by striking a balance between the two. The
application of AR enables Metaverse to open new
chances for free interaction, immersive connections,
and safe, collaborative working.
By acknowledging the significance of AR, Various
Metaverse firms are using it to attract the attention of
consumers by allowing them to enjoy the stunning
vision of the physical and digital world. It is quite
helpful to improve physical engagement with digital
tools, making the users familiar with new technologies.
As AR helps creators and developers to use online and
offline infrastructure to develop potent projects, it is
undoubtedly the most comprehensive interaction tool
in the industry.
| June 2022

Cons tu ng Technology
| June 2022

Another significant technology responsible for
impacting Metaverse is virtual Reality because it lets
customers enter the Metaverse. It works differently
from AR, much like metaverse concept, as it produces
an entirely computer-generated environment.
Compared to AR, VR is expensive because it requires
additional equipment such as head-mounted display or
multimodal projection screens. By using VR headsets,
gloves and sensors, users can explore this technology.
They can attain sensory encounters similar to physical
Reality, which enhances simulated artificial digital
world experience.
Perceptualizing Reality
Virtual Reality not only lets customers enter the
Metaverse but also ultimate the perceived gaps among
digital and bodily realities. The user can discover brand-
new environments with virtual variations of objects,
people, and landscapes. Briefly, with the help of virtual
Reality, a user can visit school, visit work, watch
concerts, play games, browse store shelves, and plenty
more without leaving (physical) home.
With time, when technology becomes more mature, VR
can enhance the experience of Metaverse by including
physical simulations with VR equipment. It will enable
users to hear, feel, and interact with people from other
parts of the world. As Metaverse is the buzzword, for
now, it is likely that more companies will invest in VR
equipment in the near future.
Wrapping up
These days, Metaverse has gained huge popularity.
Many industrialists are considering it as a future of
technology. Both AR and VR have a great role in
impacting Metaverse. For the purpose of providing a
truly unique experience, Metaverse will require to add
immersive elements and provide virtual environments
that will assure a completely simulated experience in a
digital world. This can be achieved through the
application of AR and VR technologies.
With passing time, these technologies are improving,
which may strengthen digital experiences in the future.
As these revolutionary technologies have produced
much hype,s it has persuaded big tech giants to invest in
equipment development to accommodate futuristic
Metaverse projects.
| June 2022

our clients, helping them create more brand awareness
and build a bridge to interact directly with them, even
on the digital landscape.
We've advanced the industry massively, and this is
evident by our Most Innovative Global Marketing
Technology Studio Award of 2021. We achieve this
partly by listening carefully to not only what our
customer wants and needs but by understanding the
trends in their particular industry. Our latest business
solutions being currently offered to our customers are
ways to use AR/VR to gather GDPR complaint data and
increase brand awareness and customer engagement
to ultimately improve sales numbers.
One day in the very near future, AR/VR will be
commonplace. Brands and, in particular, their
customers will be completely accustomed to having
AI/ML letting them know about new product launches
tailored to them. It will be used all over the world to not
only increase sales and brand awareness but in addition
to drive manufacturing
Here at Appe te Crea ve,
we know the future of AR/VR
is for it to be everywhere
and be another seamless
marke ng tool.
“ “
I
n today's world, businesses are thriving through
effective digital advertising and marketing
solutions. Digital disruptions have accelerated
growth in various business avenues, and the same is
true for marketing using AR and VR. Augmented and
Virtual Reality are widely used today by brands to craft
experiences, engage customers, and stimulate
conversations among people in interesting ways.
Leveraging this amazing development and deploying
the most uniquely crafted solutions to its clients is
Appetite Creative. Spearheaded by Jenny Stanley, the
Managing Director of the organization, Appetite
Creative works with some of the top brands such as
Armani Hotels, Disney, Mercedes, Tetrapak, British
Airways, Bvlgari, Pepsi, Marriott, Emirates, and many
more.
In the following interview, Jenny talks in-depth about
the innovative solutions offered by the company, its
contribution to the AR/VR space, and its future
prospects.
At Appetite Creative, we use impactful interactive
experiences to bring brands, products, and services to
life. We are focused on augmented reality, which is
currently being used for gamiﬁcation, interactive
experiences, and 360 views of products. We push the
boundaries of this technology by allowing our
customers to change their perspectives on how AR/VR
can help them sell to and understand their customers
even further.
We help them by harnessing data directly from the end-
users, and with this crucial information and
interactions, we have seen a 20% increase in sales for
| June 2022

Jenny Stanley has over 20 years of experience in
interna onal sales management across an
important number of media, adver sing, and
crea ve technology industries. She's the
founder of the mul -award-winning digital
experiences studio Appe te Crea ve, and her
mission is to lead crea ve technology
innova on in the digital adver sing industry.
Prior to launching Appe te Crea ve in 2015,
Jenny began her career at Microso as a senior
member of the sales team; she then moved to
target and Oddcast leading business
development. La erly, she was sales director at
EyeWonder/Mediamind and European
commercial director at Adform.
An innova ve and dynamic leader, in 2017,
Jenny also founded a Women's networking
group, FemmeNiche, bringing together,
suppor ng, and inspiring women from all
backgrounds and industries. She is also an
experienced judge for numerous leading
industry awards and a respected authority on
crea ve digital, brand solu ons, adver sing
technology, and eﬀec veness.
About the Leader
Jenny Stanley
Managing Director
Appe te Crea ve

We are lucky that here at Appetite Creative, we have a
unique blend of experiences pared with a big love for all
things creative; some were swimming champions,
others fell into webshops when they were young, but all
of us, and we really mean ALL, were driven by the very
same passion, and the constant urge for quality and
creativity.
Feel free to challenge the status quo and break the
mold. This can bring pleasantly surprising experiences,
especially when being creative. Ask questions and
network with people in the industry. We love to help
and mentor the next generation.
in 2022 and beyond?
We already know that connecting packaging is at the
forefront of brands' minds, as we did a study of 250
FMCG companies at the beginning of 2022. The results
were staggering, with 85% of the companies
considering it will be increasingly important in the next
12 months, and over 50% of them have already
incorporated it in their marketing plans. Therefore, this
will be our focus as well as ensuring that we are ahead
of any new trends in the marketing industry, as we have
proved by being the producers of the world-ﬁrst liquid
Skins, world-ﬁrst Whatsapp ads, Unique QR codes on
connected packaging, and innovative lead capture ads
that connect directly to clients CRM tools.
Exhibi ng Excellence
Ÿ Clutch 2022 - Top B2B companies in the UK
Ÿ Clutch 2021 - Top B2B Companies UK
Ÿ Clutch 2020 - Top B2B Companies Global
Ÿ Clutch 2019 - Top Crea ve and Design Agencies UK
Ÿ MEA award 2021 - Most Innova ve Global
Marke ng Technology Studio 2021
Ÿ BIMA - Member
Ÿ The Drum - Top 100 Independent Agencies 2019
Ÿ THE MANIFEST - Top Adver sing & Crea ve Agency
Spain
according to customers changing needs or world trends
such as sustainability. In the future, we can certainly
expect AI/ML to predict and feed information all the
way through supply chains seamlessly.
caters services to. How do you ensure they meet the
client organization's requirements?
We cater to a very varied client base from food and
drinks, entertainment, clothing, and even
manufacturing. To ensure we meet their requirements,
we need to let them be experts in their industry and
listen carefully to their wants and needs. We then use
our expertise to blend theirs with ours.
future?
Here at Appetite Creative, we know the future of
AR/VR is for it to be everywhere and be another
seamless marketing tool. To ensure we are prepared,
we have a very strong programming team on the IT side,
as well as ensuring our designers continue to think
outside the box. This may mean further training as well
as attending events that will allow for lots of
networking and interactions that might bring new and
innovative ideas and partnerships.
| June 2022

| June 2022

Nobul
Nobul
Nobul
echnology Leadership has proved to be the most
Tefficient business strategy that facilitates access
to the most remote corner of any business
market. One might simply introduce a software
application with agile development and reach its target
consumer base by providing a hassle-free experience.
One such industry that is leveraging the technology
marvels is Real Estate.
With the advent of the digital transformation of
businesses, it is now possible to browse a wide range of
real estate choices comfortably from home. Similarly,
those who wish to sell their homes can also
conveniently use the online medium to list their estates
and find suitable agents. Today, there are ample
websites and applications that provide a variety of real
estate facilities to citizens.
These digital platforms enable people to filter out their
requirements to have the most suitable property
trading options on their screens. In addition, finding a
property agent has become much easier compared to
the earlier days when one had to personally visit or call
agents. Now agents themselves are on the lookout for
customers on various online property platforms. With
their help, if everything goes as planned, one can
seamlessly buy or sell homes in a matter of a few days.
However, any person with an exchange of some amount
can post real estate property on websites or
applications and promote themselves as agents.
Because of it, the chances of fraudulency are also
heightened. When you do business with such property
agents or brokers, you can be misled, overcharged, or
undercharged. Such a lack of authenticity in online
property listings leads to discontentment among
clients.
To bring transparency to real estate clients, Nobul
Technologies was formed. It is the world's first and only
technology-driven real estate marketplace where every
agent can compete for the consumer's business.
Nobul is a real estate marketplace disruptor. It
empowers property buyers and sellers to transparently
choose their property agents who present the
combination of services, pricing, reputation, and fit that
is best suited to them personally.
We deliver
consumer choice,
agent
accountability, and
overall real estate
transparency.
| June 2022

Regan McGee
Founder and CEO
Nobul Technologies

Facilitating Nobul's ability of a customer-centric
approach is its Founder and CEO, Regan McGee. He is
passionate about delivering transparency,
accountability, and simplicity to home buyers as they
make one of the biggest investment transactions of
their lives.
Let's explore the journey of Nobul in becoming the most
suitable online real estate marketplace.
A Noble Real Estate Marketplace
The real estate giant does not take money from agents
to register them on its platform. Making it the world's
only open digital marketplace where any real estate
from any brokerage can compete in a real-time dynamic
environment for high-quality deal flow. The platform's
search filters can go through millions of datasets like
localities, ratings, prices, and reviews to find you the
best agent options.
Due to the high level of competitiveness between the
agents, one can choose the agent who meets most of
the requirements. "Clients of Nobul get the best real
estate agents at the best price with the best service offering
for free. It's a win-win for both sides involved," asserts Mr.
Regan.
A Profitable Solution for Every Stakeholder
With the help of modern technologies, huge shifts are
happening in various industries. These advanced
technologies help businesses supply their products and
services effortlessly. With these solutions, businesses
are turning into profitable solutions for every
stakeholder.
Similarly, Nobul is making its own significant
contribution to the PropTech industry. It is finally
bringing real estate in line with other industries that
have already gone through major disruptions, i.e., the
travel industry, B&Bs, etc.
"Through Nobul's technology, clients are saving money,
getting better overall experiences, and finding the whole
real estate transaction process more user-friendly and less
complicated," Mr. Regan affirms.
On the supply side of the marketplace, agents listed on
Nobul are getting high-quality deal flow with qualified
clients. And they are only paying success fees upon
closing transactions, as opposed to shelling out money
to buy ads or leads, as has been the norm within the
industry for many years.
Getting Nobul to where it is today is its CEO, Founder, and First Investor, Regan McGee. He has been experienced in
real estate investment and development for about a decade prior to founding Nobul.
Mr. Regan built Nobul from nothing, investing his own personal money into building the business to where it is today.
He is the brain behind designing all the product flows and technology and authoring the patents.
He oversees Nobul's organizational strategy and operations to ensure that growth targets and results align with
short-term and long-term objectives. Mr. Regan leads, motivates, and mentors a seasoned group of executive leaders
to develop a high-performing team that is focused on profitability and stakeholder return on investment. He ensures
Nobul's board of directors works as a cohesive team and provides leadership to further the mission, vision, and goals
of the organization.
Along with this, Regan manages many other responsibilities within the company to keep it on the growth path and
provide the best quality experience to customers in their real estate dealings.
The Self-Motivated Leader
| June 2022

Views on the PropTech
When asked about what benefits the real estate sector
is taking from the continuously evolving technology to
serve the clients, Mr. Regan responded by saying, “There
are a lot of powerful groups in real estate that are trying to
block any change that helps the homeowners.”
He further states, “The sad reality in real estate
technology is that it's being designed to help RE agents get
more deal flow and charge more fees as opposed to helping
homeowners.”
“Virtually everybody outside the RE industry agrees that
there is a big problem with this industry, and Nobul is sadly
one of the very, very few companies that are actually trying
to help people as opposed to having technology help gouge
people,” says Regan.
Advice to Budding Entrepreneurs
Mr. Regan has always been an innovator and a disruptor
at heart. He has invented and authored seven patents
with his grit, determination, and desire to challenge the
status quo.
Providing his valuable advice to technology enthusiasts
and entrepreneurs, he says, “Solve a problem that people
actually care about. Build a real business with unit
economics that makes sense, do whatever it takes to be
successful as long as it's legal and ethical.”
Envisioning Future
Speaking about Nobul’s expansion plans for the future,
Mr. Regan marks, “We are adding many significant new
markets and service offerings to our marketplace.”
He adds, “Mortgages are expected to be the next
component of our ecosystem and should be up and running
within the next few quarters.”
Proof of Excellence - Testimonials
Agent
I have been a member of Nobul for a few years now, and
the experience has been amazing! -
Noella Ingabire
I love working with Nobul they give good quality leads and
consistently follow through!! -
Mike Decker
I've worked with Nobul for the past two years and love
their team. I've go en Buyer and Seller leads from them,
and it's always been a pleasant experience! I highly
recommend their pla orm. – Chantelle Joordens
Buyers and Sellers :
Best service ever, anywhere. Our agent was
knowledgeable, intelligent, and informed. He listened and
hit the target with his first recommenda on. I would
recommend Nobul to anyone, everyone. - Joyce S (Buyer).
Love this app! I was a li le hesitant at first, but when Cathy
contacted me, she was very helpful and knowledgeable
about any ques ons I had. She's there for any ques ons
you might have through the whole process. The app is easy
to use, and I highly recommend it. Whether you are buying
or selling, they got your back. I found the most amazing
realtor through this app, that sold my home and bought
another as we were downsizing. So, give it a try; you will be
happy that you did. As for the cashback, an incen ve is a
bonus. I have not received anything yet as I have a few
more weeks before my possession date. I will let you know
how that goes later when I move into my new home.
Thanks again, Cathy. You are awesome! - Cindy C (Seller)
| June 2022

THE
Role of AR
inCommercial
Aviation
t has not only changed the human environment but
Ialso enhanced the working culture in the industrial
setup. Earlier, when the industries were manually
operated- it used to take a long process to complete
their single consignments.
But, since technological advancement is occurring in
every industry, the tech mitigates long processes of
completing tasks, also alleviating the cost of
production, as the wastage of raw material has been
reduced with the help of the technology.
There are various technologies that are enhancing the
functioning of the industries like blockchain technology,
artificial intelligence, virtual reality, augmented reality,
and the list goes on.
From all these hi-techs, augmented reality (AR)
provides a high-end solution to all industries. However,
it has been integrating multiple operations of
industries. As this technology combines the digital and
physical world, it assists the interaction, which is based
on real-time, with accurate 3D identification of virtual
and real objects.
The Assistive Tech
AR has been helping many industries, especially
commercial aviation, and it is getting the benefits of
augmented reality. As it is considered, it is the
necessary innovation to bring safety to the processes.
For a long time, the aviation industry has been evolving
in terms of safety, but it still needs to be enhanced, as
sometimes the errors made by pilots make huge losses.
I According to the survey, 85 percent of air accidents
happen due to the pilot’s mistakes, and it has been
observed that sometimes pilots get misled and use
wrong techniques and technologies while flying the
aircraft.
Even while making small decisions, the pilot’s errors in
checking the weather, reading the control panel, and
evaluating the maintenance can cause massive air
accidents.
To counter this issue, augmented reality provides a
complete solution to control the air accidents that
emerged due to these small decisions.
In what ways does augmented reality help commercial
aviation? Lets take a sneak peek into the role of AR in
commercial aviation.
1. Aircraft Maintenance
The aircraft maintenance engineers can leverage AR
technology to attain safety benefits. Commercial flight
engineers get real-time details with an amalgamation of
technologies like sensors, 3D scanning, and others.
With such advanced techniques, the engineer can do a
comprehensive inspection of the aircraft, which brings
immersive safety to the industry.
With the help of 3D scanning, the industry will get a
clear vision, which allows the engineers to quickly find
the scratches, dents, and other issues as well. Currently,
the military is using the technology, and the commercial
aviation industry started indulging its interest in AR.
| June 2022

Navigating Commercial Flying
The technology is not new in the aviation industry, as
the
military has been using it for a long time to accomplish
their missions. The jet planes use the technology to fly,
navigate, and target, to accomplish their operation
during the war.
These planes have a glass screen in front of the pilot,
which allows them to make correct decisions and
protects the pilot and the fighter jet. The technology
also has been introduced to commercial flights.
The new start-ups in commercial flying have provided
the augmented reality navigation system for
commercial pilots. It will advance the visualization,
which will help the pilots to make correct decisions
while flying an aircraft.
Visualizing Air Traffic
The technology can provide an effective visualization of
air traffic; with this, the pilots will get a 360-degree
view with accurate statistics and virtual images, making
the air traffic visible to them.
The clear visualization will help the pilots and
ultimately reduces air accidents to a greater extent.
Enhancing Communications
With the help of augmented reality, the engineers and
technicians can easily connect through audio/video
communication channels and solve the problem
effectively, efficiently, and quickly.
Accessing Data Conveniently
Pilots using augmented reality headgear will get simple
access to the essential information of the flight without
sighting the cockpit panels.
Wiring Fastly
Augmented reality glasses help the engineers improve
the cable harnessing significantly and enhance the
work’s speed and accuracy without making any
mistakes.
Safe and Immersive Training
The industry provides engaging and interactive culture
along with augmented reality while conducting the
pilot’s training.
Concluding Words
Technology has been captivating the world, whereas it
is also indulging in every industry. But it seems that in
the aviation industry military has been using AR
technology for a long time.
Commercial aviation started using AR technology to
prevent air accidents due to minor errors that happen
by pilots. Augmented reality technology helps not only
the aviation industry but also various industries by
providing real-time data and 3D visualization; the tech
also performs combined tasks accurately.
The tech will enrich the market value, and it is supposed
to attain $90 billion worth.
With such developments, commercial aviation might
facilitate enhanced services in the near future.
| June 2022
Op mizing Work Process

odern technologies like AR, VR, and ML have
Mopened a whole new world of opportunities
for various sectors. A software or gadget
solution put together using such advanced technologies
can provide a never-before-seen experience to
customers in real and virtual worlds.
While websites and apps have allowed businesses to
take products and services directly to customers, the
experience of buying feels like an artiﬁcial one; these
digital media solutions cannot provide an
individualized, immersive experience. Due to this, the
chances of customers getting diverted or uninterested
are always high.
To improve customer retention, introducing a
personalized and interactive solution is a key necessity
for businesses. For this to take place, many businesses
these days are collaborating with technology
companies to develop modern solutions to productively
serve customers.
Program-Ace is one such tech company that is enabling
businesses of all kinds to be more customer-engaging
through its innovative software solutions. It offers
expert services in multi-platform software solutions,
augmented and virtual reality development, online
training, virtual simulations, and product conﬁgurators.
In an exclusive interview with The Business Berg,
Program-Ace's Founder and CEO, Oleg Fonarov, sheds
light on the innovative technology and R&D solutions
offered by his company to various businesses in their
digital transformation journey.
Below are the excerpts from the interview:
Program-Ace is an innovation-oriented software
development and R&D company boasting over 30 years
of success and growth in the IT sector. We partner with
businesses and enterprises globally to craft innovative
solutions that help companies embrace digital
transformation.
Working with AR/VR technologies from the beginning
of their development, we have become experts in
immersive solutions, proven by multiple awards and
recognitions from international tech communities and
clients' testimonials.
Using modern hardware and software, we develop the
ultimate experience in augmented and virtual reality
for any type of device — from smartphones to VR
headsets. Moreover, now we can also apply our skills
and knowledge to create disruptive Metaverse
solutions.
The primary mission of the Program-Ace company is to
be a reliable technology partner for large enterprises as
well as small and medium-sized businesses. That is why
we put our best talent and resources into the
Program-Ace
Program-Ace
A Valuable Partner in Your Company’s Web 3.0
Transformation Journey
| June 2022

Oleg Fonarov
Founder and CEO
Program-Ace
Inside their
metaverses,
companies can
offer a broad
spectrum of
third-party
products and
services, which
is one viable
business model
overlooking
the future.
“
“

development of disruptive immersive solutions that
change game rules.
Essentially, our team develops products that make a
difference. For example, our innovative solution, Mr.
Ace Framework, is an internal tool that allows
specialists to create any kind of training, reducing the
time by 5x in the software development process.
In addition, Program-Ace has developed and delivered
dozens of innovative custom AR/VR projects to our
clients worldwide over the last several years.
Artificial intelligence and machine learning are integral
for global tech development and significantly impact
augmented and virtual reality technologies in
particular.
As artificial intelligence evolves, scientists achieve new
scales of data analysis and more appropriate computer
reactions to the gained information. That is why AI and
ML are vital for building innovative XR solutions on its
base. Thus, clients can get the most out of AR/VR
training, eLearning, corporate solutions, and beyond, as
they operate faster and more accurately.
caters to. How do you ensure they meet the clients'
organization requirements?
At Program-Ace, we work in a wide range of industries
that require the development of software solutions
using immersive technologies like VR, AR, MR, and the
metaverse. The list of our other services includes R&D
as well as software engineering. With expertise in
metaverse building, 3D visualization, and game
development, we offer our clients only solutions that
help them achieve their business goals.
The services we provide always meet the requirements
of our clients because we maintain continuous
communication from a project's launch to its
finalization. During interviews, we discuss all the
aspects touching on our future project and thoroughly
plan each step prior to jumping into the development
stage. Precisely this approach allows us to keep each
client assured that their project would be built
according to the previously discussed requirements.
future?
Beyond question, metaverse and NFT share the highest
ranks of trends projected to define the future of the XR
market and, accordingly, the service providers' industry.
Inside their metaverses, companies can offer a broad
spectrum of third-party products and services, which is
one viable business model overlooking the future.
Another model implies developing various XR and
metaverse solutions for others. Program-Ace is
primarily oriented toward this strategy in its approach
to working with immersive technologies.
The future of AR/VR service providers certainly
depends on what use cases will dominate the market.
XR remote assistance, virtual workrooms, as well as
metaverse, and NFT games, will probably become the
most widely used solutions.
| June 2022

Furthermore, the XR industry heavily bets on
developing new communication tools inside
metaverses as well as deepening user experience with
haptic technologies and electromyography. Thus, the
strategic priority of our company will unquestionably
involve using first-class technologies to offer our clients
solutions that respond to their needs.
Researching the market and monitoring its fluctuations
to remain aware of emerging solutions and
technologies is one of the most valuable measures any
modern entrepreneur should undertake. Primarily, I
would eagerly suggest that modern entrepreneurs and
startup founders should focus on those immersive
technologies that are not only trendy but viable for
them.
Although the XR and software engineering industries
are massively competitive, they are open to new
prospects and niches that are still unoccupied.
One of the most beneficial approaches implies choosing
whether to pursue innovations or aim to improve what
is already functioning in the market. It all depends on
the scale and ambitions of future startups, not to
mention the target audience.
in 2022 and beyond?
Program-Ace never loses track of the industry
fluctuations to offer our clients exclusively top-notch
services that match their business goals. Throughout
our years of operation in the IT industry, we have
delivered numerous XR projects, earning awards and
winning the loyalty of our customers. Having developed
diverse solutions for metaverses and VR employee
training, we have continually increased our activity in
the industry.
Ultimately, we intend to continue scaling our presence
in the markets of XR technologies, game development,
and metaverse, often combining one with another. NFT
and metaverse solutions will undoubtedly remain in our
focus to facilitate an uninterrupted evolution in the
business environment.
Oleg Fonarov, Program-Ace's CEO, founded the company
in 1992 as a graphic design studio. For a couple of years,
the company's main services included work with 3D
graphics and web development. Further, the company
focused on XR technologies to provide innovative software
and training solutions for enterprises in the US and
European markets.
Over the years, Oleg has built a strong team of experienced
specialists and formed two divisions, each with different
core expertise. 3D-Ace specializes in 2D art creation, 3D
modeling, animation, and other CG services. The second
one, Game-Ace, offers full-cycle game development and
content production for games.
As for now, relying on our long experience in building
games, immersive, and 3D solutions, Program-Ace can
serve as a strong partner for creating Metaverse and NFT
apps and games.
Hear it from the Clients Themselves
They use a collaborative approach and have highly
creative people." - Nick Dale, Product Manager,
Lampada Digital Solutions
They're very professional and well-prepared for
everything." - Jochen Van Lysebettens, Director of
Interactive Division, Nanopixel
They're professional, easy to work with, accountable,
and ramp up quickly." - Manny Reif, VP, RADWIN
They conceptualize during the process and resolve
issues we hadn't considered, without any added cost or
complaint." - Colin Allman, Creative Director, No
Studios LLC
The Visionary Leader
| June 2022

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