It’s the “Holy Grail”, isn’t it? A profitable online business that nets you regular, increasing income - even passive income! Well, it’s not only possible, but over the coming few months, this is exactly what we are going to do. At each meetup you will learn actionable, advanced strategies about how to build an online business from scratch - one step at a time. We’ll then apply each step to building an online business in real time. Think about this! This process will give you practical knowledge and experience which you will be able to use to create a new business or *strengthen* your existing one. How valuable is that?! A new, private Facebook Group (https://www.facebook.com/groups/ecommerceandbeyond/) will be available to all members, so we can support each other throughout the process. In this... first episode, we will begin with coming up with a Business Idea, crafting your "Story", selecting the ideal Domain name and picking the right Hosting. Have an existing business? EVEN BETTER! There is no better way than analysing how a new business is built - so that you can improve your existing website :) In this meet up you will learn advanced tricks every marketer should know, including: • coming up with an online business idea • crafting your story (hint - this is what "sells") • the most underestimated hosting feature • the "ONLY" rule when choosing a new domain name • SEO, user experience and potential issues about your current domain name • advanced hosting stuff you didn't think you needed Before hiring builders, architects and engineers, let's make sure our piece of land is healthy enough to sustain the weight of a big house (tweet this if you're brave). Which means - before investing time and money on website marketing, let's make sure the website is strong enough to handle the extra traffic and return business. Got it? Great stuff. After this we will move on to building an online business together. From scratch. To make money. A real website. We will run exercises, planning, studying and implementing. Isn't this the best way to turn our advanced Digital Marketing knowledge into practice? And guess what - this month we will be working together on a business idea by selecting the right domain name and hosting provider! Sounds like a plan?

1. Let’s Build A Profitable
Online Business
EcommerceAndBeyond.com
@rmelogli - Rodolfo Melogli
.com/groups/ecommerceandbeyond

2. The “Holy Grail”
Online business that nets you regular income

3. Practical Knowledge
Create or strengthen your business

4. Doesn’t end today
Facebook Group, Slides, Ask, Implement

5. EcommerceAndBeyond.com/Slides

6. Facebook.com/groups/
ecommerceandbeyond

7. ___________.com
A new online business.
Help me build it. Improve your own.

8. Online Business Idea
3 rules

9. Own Nothing
Uber, AirBnB, Amazon

10. Specific Niche
Marketing is easier

11. Sell High
Margin is your friend

12. Online Business Idea
Affiliate Ecommerce & Marketplace
1. Own Nothing
2. Specific Niche
3. Sell High

13. Creating a Story
Connecting with specific niche

14. Name 3 TV Ads You Love
Now try to understand why!

15. My Mum Told Me...
I still wear THOSE clothes!

16. Creating a Story
Now look at your website: are you selling or helping?

17. Creating a Story
“I sell ______” vs “I feel your pain and I’m here to help”
1. Problem
2. Solution
3. Success
4. Homepage headline

18. Domain Name
Brand - not keywords

19. Domain Name
Short

20. Domain Name
Extensions
.com

21. Domain Name
Logo “trick”

22. Domain Name
Front-running and keeping it quiet

23. Domain Name
3 Rules
1. Short
2. .com
3. Careful during registration

24. Hosting
Technical, 24/7 support

25. Hosting
HTTPS a must

26. Hosting
Location or Speed?

27. Hosting
Cache

28. Hosting
Staging

29. Hosting
Takeaways
1. Support
2. Fast / Secure
3. Staging / Cache

30. Online Business Idea
Takeaways
1. Work on your idea
2. Craft your story
3. Pick domain carefully
4. Choose reliable hosting

31. Thank you!
EcommerceAndBeyond.com/slides
@rmelogli - Rodolfo Melogli
.com/groups/ecommerceandbeyond