By 2016, 1.84 billion ready-to-connect smart devices will be in customers’ hands—and most will want to connect their devices to WiFi networks. Demand for WiFi is growing, and this is no surprise: WiFi is fast, reliable, easy to use, and it doesn’t drive up mobile device data limits. Today’s business leaders know that if they want to attract new customers, WiFi is a great way to do that. What industries stand to benefit the most from WiFi? Why is WiFi in such hot demand? View the infographic to learn more.

1. Leveraging WiFi to Optimize
Revenue Potential
What began as a mobile device era has mushroomed into
mobile device fanaticism. Customers want mobile devices,
they want them to be online—at all times—and they want
WiFi to get them there. Demand for guaranteed-access WiFi
has grown, but are industries leveraging that demand for
their best benefit?
Era of Mobile Device Fanatics
WiFi: The Untapped Resource
Small Upgrades Big Impact
One Choice Multiple Benefits
Choosing the Right Connection
Industries Best Positioned to Leverage WiFi
Choosing the Right WiFi Provider
“Smartphones have become
the de facto method by which
most of the world consumes
the Internet.”
–Ruckus Wireless
40%
43%
40% of hotspot connections
are through iPhones.
Smartphone users want WiFi:
43% of users prefer WiFi to avoid
breaching contractual data allowances.
By 2016, sales of smart, connected devices (PCs, tablets, smartphones)
are expected to reach 1.84 billion—an annual growth rate of 15%.
–Satyanarayana Parimi,
TWC Group
VP, Product Management
A recent TWCBC survey found this:
80% 43%
80% of businesses rate free WiFi
as a prime way to attract new customers.
Only 43% of businesses currently offer
free WiFi.
Business owners see tangible benefits
when they upgrade:
And tangible drawbacks
when they don’t:
“The survey reveals that the top ‘must have’ services for small business are fast, reliable
Internet access; clear, reliable phone service; and reliable WiFi service at their business location.”
WiFi offers
more than enough
spectrum.
WiFi makes
large deployments
happen.
WiFi is reliable.
WiFi adaptive antenna
technology limits
connection interference.
Owners have more
control over
WiFi deployment,
which means less
congestion on networks.
WiFi is fast.
And getting faster.
Self-optimizing network
technologies enable
massively scalable WiFi
networks to be rolled
out quickly.
Wi-Fi has access
to upwards of 600 MHz
in many areas—
greatly exceeding the
licensed spectrum that
a mobile operator has.
–Ruckus Wireless
“Reliable wireless connectivity is essential in any deployment because if you can’t get
connected and stay connected, nothing else really matters.”
Sources:
http://www.businessweek.com/articles/2014-02-13/whos-winning-the-smartphone-wars
http://www.timewarnercable.com/services/internet/broadband-internet-access/options/twc-wifi-hotspot.html
http://business.timewarnercable.com/support/search.html?search-q=wi-fi
http://online.wsj.com/article/PR-CO-20140512-905964.html
http://www.cable.co.uk/research/wi-fi-where-are-we-now/
http://www.cedmagazine.com/news/2014/05/twcbc-survey-small-businesses-want-wi-fi
http://a030f85c1e25003d7609-b98377aee968aad08453374eb1df3398.r40.cf2.rackcdn.com/wp/
wp-business-case-for-mso-wifi-deployments.pdf
http://business.timewarnercable.com/resource-center/news/articles/should-you-offer-wifi-to-your-customers.html
An infographic presented by
Business.twc.com/partner
The optimal WiFi partner for your business will allow businesses to focus on
work and on customers while ensuring that technology is up-to-date, reliable,
and functioning at optimal levels. Choose a WiFi partner whose reputation
precedes them.
WiFi allows for effective
airport management:
WiFi makes the job easier
for public transit operators:
Hospitality
Public
Transportation
Travel/Airline
Health Care Retail
of customers identify
free WiFi as a “must”
when choosing
accommodations
The average guest checks
in with 2.5 wireless
devices
WiFi streamlines
hotel efficiency—down to
improved staff service
delivery times
WiFi improves patient
care: Patient health can
be more closely
monitored—and patients
can alert health care
professionals about
problems promptly
Wireless monitoring in
heart failure patients can
reduce the need for
hospital admissions
by 39%
Wearable devices are
expected to rise to
more than 294 million
by 2015
WiFi-enabled
telemedicine allows for
treatment of patients in
isolated communities
WiFi allows for more
efficient devices like
infusion pumps
and sensors
Provides them with
real-time passenger
information
Offers updated
traffic data
Improves
scheduling and
dispatching
Real-time crowd control
Location-based services
for hurried travelers
20152015
more than
294 million
WiFi allows retailers to
do the following:
Analyze customer
shopping patterns and
behavior, and marketing
and merchandising
effectiveness
Provide indoor
location-finding for
products and amenities
Act as a digital concierge
From elementary
to high school to
higher education,
the education industry’s
benefits from WiFi include:
Education
More effective delivery
of online courses
Guaranteed online
access in schools to
facilitate learning
outcomes
Assistance during
emergency situations
2010
1 Billion
2 Billion
1.5 Billion
2015
Hardware
manufacturers are
launching the next gen
of WiFi: wireless
routers supporting
802.11ac.
New routers allow for
more channel bonding,
projected to result in
increases of 117%
and 333% over the
previous standard
speeds.
Scientists at the Tokyo
Institute of
Technology recently
succeeded in breaking
the record for wireless
rates, transmitting
data at 20 times the
speed of the current
best WiFi standard.
“As WiFi continues to rise in
popularity, there is a big
opportunity for small businesses
to offer it to increase customer
satisfaction and help grow their
business.”
–Wall Street Journal
Benefits of WiFi are plentiful:
Retain customers
Increase customer satisfaction
Attract new customers
Allow for further engagement with
current customers
Enable indoor location-based services
Allow for tailoring of customer experience
Increase customer reach
Improve revenue
Increase competitive advantage
Increase employee productivity
Boost tourism opportunities
73%say they have easier and quicker
access to information.
33%of businesses say they have been
negatively affected by their
use of outdated technology.
Customers say they would
choose to frequent a business
with the most updated
technology—over one that
hasn’t upgraded.
say they have increased
customer satisfaction.
57%
In a battle over what type of connection is best—
mobile data coverage or WiFi— WiFi takes the medal.
Why?