2. INTEGREAT PLUS
Integreat Plus is a social enterprise working througout
Yorkshire & the Humber, our remit is to help drive
forward the best in quality place making.
Integreat Plus supports communities, local authorities & built environmenta professionals to deliver their
strategic ambitions for places, including their feasibility, design and business planning work, helping them achieve
their aspirations & the full potential of their project. We have a strong track record in effective delivery, bringing
expertise and knowledge in urbanism, architecture & neighbourhood planning to projects. We also run the
Yorkshrie Design Review Service.
The result is better collaboration between communities, professionals &
local authorities to creatsustainable places.
4. DEVELOPING
INFRASTRUCTURE
SPACES FOR THE CORE SECTOR
CREATIVE&DIGITALINDUSTRIES
• Higer Education: Sheffield Hallam
University and University of
Sheffield. Sheffield College
• Art and Design College
• Local TV (Sheffield Live)
• Digital Media / Maker Centres
Then into neighbourhoods to
build economically and socially
resilient communities.
6. “Now more than ever before, digital offers the
chance to drive sustained economic recovery,
but this will only be realised if we become a
nation of digitally confident businesses with a
digitally literate workforce. The onus cannot
be on the Government alone. Businesses
must proactively seek out opportunities to
collaborate to maximise the digital growth
opportunity and harness the potential of the
next generation."
7. As digital natives, young people possess
valuable skills that will be the future fuel of
our economy, but not enough is being done
to harness them. We’re committed to playing
our part, which is why we are hosting Campus
Party, one of the world’s largest tech festivals,
to showcase new ways to break into digital
careers and give businesses an unconventional
hunting ground to find the talent they need to
proposer.”
Telefonica UK CEO
Ronan Dunne
8. There are three areas where
together employers and
Government can make a
meaningful difference to ensure
that the digital potential of the
next generation is fully realised:
• Greater collaboration between Government and
business to improve awareness of digital careers
amongst young people
• Increased support from businesses and industry in
the delivery of digital skills education in schools
• Backing from Government and businesses to increase
engagement in digital skills exchange programmes,
to encourage small businesses to better support and
offer young people work experience
9. “It’s vital that government,
industry and the voluntary
sector work together to ensure
that everyone has basic online
skills. Only then will we unlock
the huge economic and social
benefit that digital presents.”
10. DIGITAL SKILLS GAP
The Future Digital Skills Needs of the UK is a call
to arms in narrowing the gap between Education and
Business needs and ensuring digital skills capacity is
accelerated especially with the young.
It recognises at the heart of a successful economy
whether rural or urban is the digital economy once a
growth sector is now at its CORE.
The report argued that the UK is facing an additional
need 745,000 digital skilled workers are required by 2017.
Released as part of Campus party, 24hr a day technology
festival.
11. INTERVENTIONS
increasing focus on narrowing
the gap & engaging young people
Coding Cupboard – match making service between
Students and Business
• Developing CV and portfolio
• Short projects
• Earning
Digital Day – Schools paired with Digital Agencies to
create a project benefitting their community using digital
design, social media, apps or coding
Codecademy – offers free interactive tutorials ranging
from novice to competent
Digital High Street Skills – ATCM and the Nationals Skills
Academy for Retail delivering training days for retailers
The Codeplayer – provides access to self-learning
materials, videos to watch coders at work
The Khan Academy provides "a free, world-class
education for anyone, anywhere."
13. RESPONDING TO AND ACCELERATING
NEW EMPLOYMENT PATTERNS
• Self-Employment has exploded
• 4.5 million self employed
• c. 15% workforce
Implications
Concealed unemployment or off shoring?
Or
Permanent structural change?
Demographics
• GrowthinEmploymentlargelydrivenbyself-employment • Baby boomers
• Moving to from Fulltime to Part time set up as
consultants
• Over 65 are more likely to be self-employed
• Women representing the highest growth
How comfortable are people with being self-employed?
14. RESOLUTION
FOUNDATION REPORT
About the recent self – employed
‘Some will see themselves as entrepreneurs and revel
in setting up their own business – the clear majority still
prefer to be their own boss - but a considerable minority
appear to be there unwillingly or at least would prefer
the security of being an employee given the choice. The
new face of self-employment is more likely to be female
and looking for an alternative compared with their more
established counterparts’
75%are happy
25% less so
Should we regard this rise an encouraging trend
blossoming of entrepreneurship?
This is an ongoing debate…….
15. DEVELOPING SOCIAL ENTERPRISE:
SOCIAL BUSINESSES: SELF-EMPLOYMENT
• Launch a small business fund.
• Set up CommunityWealth Creation initiatives.
• Build partnerships between housing associations and affordable credit providers.
• Create a local investor networks.
• Ensure that assessments of community assets look inwards.
• Turn post offices/library assets into community enterprise opportunities
• Pool local investment.
• Helpcommunitiesraiseinvestmentthroughcommunityshareissues,crowdfundinget
al.
• Make mortgages easier for community shops and other community asset investments.
• Support local independent traders.
17. Building new
capital for
BUSINESS
ENVIRONMENTS
People who live and work in neighbourhoods
know best the opportunities and constraints
that are present there. While government,
institutions and the private sector may seek
and promote large-scale solutions, often
local entrepreneurs and activists are better
equipped to respond nimbly and imaginatively,
developing innovations quickly that can later
be ‘scaled up’.
What are the enabling conditions that foster
community-based resilience?
What are the examples of granular initiatives that
deliver both a livability and a resilience benefit?
Are there approaches of local approaches that
can be applied to places around the world?
Propositions
for
ADDRESSING
THE ISSUE:
Creating ‘networks of practice’ that connect
local innovators – ‘Community business
practitioners’ working to boost the livability
and resilience of their place.
Creating peer-to-peer learning platforms
encourages experimentation and tinkering –
reducing the ‘stakes’ so failure can be easily
and quickly risked, and approaches adapted
until effective. Successful approaches can be
broadly communicated, and then adapted to
other places/communities/scales
Resilience is a capacity that must be cultivated
at all scales. Policies and funding must find
ways to enable and support this capacity being
developed.
19. TURN UP THE VOLUME
(TUTV)(2005-07)
The Community Media Association and CM Solutions, providing
business advice and support and a community grants scheme,
delivered TUTV. It invested £950,000 (ERDF / YF SP) and exceeded
its targets under Objective 1 Measure 21 in ‘Supporting community
economic development’. It also focused on regional Tier 2
outcome targets:
• Sustainable economic performance, by assisting the
development of skills that would help individuals to find
employment
• Enterprise, by assisting groups and individuals to establish
social enterprises in media and communications
20. CREATIVE EXCHANGE
South Yorkshire (2006-08)
CE:SY was a £1.6m economic inclusion investment (ERDF / YF
SP) to spread the economic benefits of the creative and digital
industries to some of the most disadvantaged communities in
South Yorkshire.
The CE:SY Innovation Fund invested £300,000 into 14 third sector
led enterprise centres and projects across Barnsley, Doncaster,
Rotherham and Sheffield, supporting the development of CDI-focused
workspaces in priority neighbourhoods.
In addition, CE:SY funded skills and training programmes to assist
people with access to business know how.
CE:SY significantly exceeded its targets with 311 businesses
supported and 35 businesses created, with 48 employed jobs and
64 freelance jobs.
Long term project
Delivered incrementally
21. SHEFFIELDCOMMUNITYNETWORK
project (SCN, 2010-14)
SCN targeted key SCR objectives of increasing GVA through support for
individuals and SMEs demonstrating start-up and growth potential and a
commitment to developing new jobs. The SCN emphasis on digital skills
and communications also demonstrates a spin-off impact on quality of life,
making Sheffield communities more attractive places to live and work.
The project demonstrated repeatable and scalable approaches
• Developing the workforce through building digital skills
• Supporting growth through start-ups drawing on digital innovation in
design, manufacturing and media production
• Exploiting infrastructure through local Digital Media Centres and digital
content platforms networked through Digital Region broadband
• Enhancing quality of place by enabling progression in localised contexts
from the city centre to outlying neighbourhoods
22. THE SCN
FOCUS ON
Exploiting digital opportunities – realise high growth potential in key sectors
while ensuring the platform is established to grow the economy more widely.
• Digital technologies carry intrinsic potential as engines for growth,
enabling innovative product and service development in the CDI (digital
media) andAME (digital design and manufacturing) sectors.
• Exploiting the instrumental value of digital technologies is critical to SME
development, agility, competitiveness and innovation across the economic
base – from small traders to latent inventors.
Most significantly, SCN demonstrate the potential for growing the economy
more widely, through incubation of businesses in communities as well as
through established touch points in colleges, universities and city centres.
ERDF investment of £2.3m has funded the establishment of SCN project
infrastructure, a programme of social enterprise support and two block grant
schemes for Digital Media Centres and Social Enterprise Equipment Grants.
23. DCLG
Requirement
50
50
40
20
Jobs created
Jobs safeguarded
Business assisted
Business created
CurrentForecast
by March 2014
54
50
79
29
Variance
+4
0
+39
+9
OUTCOMES&OUTPUTS
SCN investment secured a range of physical assets including:
• 12 neighbourhood-based Digital Media Centres
• 10 Virtual Conferencing Nodes leveraging Digital Region Infrastructure
• Investment in digital equipment such as laser cutters and 3-D printers
• A Digital Media Enterprise Hub providing city centre presence
• Sheffield local TV. New publishing platform.
24. THE DIGITAL MAKER CENTRE
MODEL
The 3rd Industrial Revolution is upon us
Global evidence suggests that digital technologies are engendering new
economic patterns by transforming our interactions and relationships not
only with social and digital media, but also with manufacturing through
personalised engineering and rapid prototyping.
'Creative destruction’ is both a threat to existing economic models in a city
like Sheffield and an opportunity to be grasped.
This emerging economy is an intensive ecosystem, characterised by
ideas of the ‘circular’ or ‘shared’ economy, is stimulating new patterns
of collaboration, production and consumption founded on reputation,
community and access.
The SCN experience indicates that a mediated network of Digital Media
(or Digital Maker) Centres will help build an ambitious and inclusive path
to bring these elements together and drive new models of sustainable
economic development, fostering positive engagements with manufacturing
at the City Region and neighbourhood levels.
25. EVOLVING THE PROPOSITION…
DMCs are mostly thriving hubs providing designers, social enterprises, and
community entrepreneurs with affordable access to advanced and traditional tools for
design, manufacturing and digital media, hosting experts and like-minded people to
grow expertise and collaboration.
DMCs can be hosted within existing community centres or can be absorbed within re-purposed
spaces like Libraries, sitting alongside the delivery of new public services.
They will enable people to develop their skills and capabilities and rapidly turn ideas
into new products.
DMCs are part of an ecosystem in which they act as local nodes for mutual support,
peer networking and client business development, whilst also drawing on broader
expertise from the project hub.
26. WHO WILL USE THE
DIGITAL MAKER CENTRES?
From helping inventors, developers and innovators take their products to
market, through enabling producers to develop new digital media content to
giving students and newcomers of all ages exposure to digital technologies,
the centres promote enterprise and enhance shared expertise by:
• Strengthening employability and employment opportunities
• Enabling early start enterprises to deploy digital design and production
• Engaging individuals at critical (or ‘interstitial’) moments to develop their
journey to become designers, makers and digital entrepreneurs
• Drawing on a range of sector networks which offer the prospect of
innovative partnerships, shared principles and collective intelligence,
thus achieving smarter economic and social value outcomes.
In short the DMC’s foster open access to both hard and soft technologies to
stimulate early stage product prototyping and creative content development
allowing individual producers and businesses to test out new ideas whether
as physical objects or media content. They create the conditions for ‘peer to
peer’ review and shared development in a collaborative environment while
encouraging innovation through intensive access to sector networks, expert
mentoring and centres of excellence in further and higher education.