The document discusses how audience-based communication is the best form of communication for entrepreneurs. It explains that people think differently based on their experiences and backgrounds, so a one-size-fits-all communication method does not work. Audience-based communication means allowing the audience's personality and mindset to dictate how you communicate with them in order to effectively exchange information and connect with each individual. By understanding an audience's passions and perspectives, entrepreneurs can tailor their communication to better engage each specific group.

1. Why Audience Based Communication
Is The Best Form Of Communication For
Entrepreneurs

2. Audience based communication is a principle of
communication where you allow your audience to dictate
how you communicate with them.

3. The purpose of communication is often exchange,
exchange of information, knowledge, beliefs, values,
experiences and ideas. But we all think differently, we
process and understand information based on how we
think.

4. The purpose of communication is often exchange,
exchange of information, knowledge, beliefs, values,
experiences and ideas. But we all think differently, we
process and understand information based on how we
think.
Which makes it impossible for a one size fits all method of
communication.

5. In communication, we often focus on what we are doing
and what we are saying. We were raised to see things in
terms of right and wrong.

6. In communication, we often focus on what we are doing
and what we are saying. We were raised to see things in
terms of right and wrong.
The right thing to say to people or the wrong thing to say to
people.

7. In communication, we often focus on what we are doing
and what we are saying. We were raised to see things in
terms of right and wrong.
The right thing to say to people or the wrong thing to say to
people.
The right way to talk to people or the wrong way to talk to
people.

8. We were taught how to do things with people and how to
relate with people.

9. We were taught how to do things with people and how to
relate with people.
In marketing we are often taught certain laws that are
supposed to help us communicate with our audience.

10. What is rarely ever emphasized in communication is who is
at the other end of all those signals and messages that
you’re putting out.

11. What is rarely ever emphasized in communication is who is
at the other end of all those signals and messages that
you’re putting out.
We are taught to focus on what we say, and not what
people hear when we talk. This has ended up causing
some of the very same problems it was supposed to
prevent.

12. Why?

13. Because how we all see things and perceive things are
different.

14. Our experiences have shaped us.
Our backgrounds, every good or bad thing that has ever
happened to us, everyone we have ever known, every
book we have ever read, all these things are responsible
for the way we think and how we see the world.

15. So why do people believe that two individuals from
opposite backgrounds and different life experiences would
find the same thing funny, or interesting.

16. Audience based communication means you allow the
way your audience sees everything to determine how you
communicate with them.

17. If you walked into an interview and you wanted things to
go well, wouldn’t you want to say the right things, wouldn’t
you want to really connect with those making the
decision? The same things that would make one person
like you might cause another to despise you.

18. One method of passing information might work for one
person but not for another. They just think differently.

19. In audience based communication you use the personality
of your audience to pass your information. To
communicate with them effectively.

20. And when you meet somebody different, you change your
method, so you can communicate with them more
productively.

21. Use What Works For Each
Audience

22. Remember, the goal is of every interaction is effective
communication, both of you understanding each other.

23. Remember, the goal is of every interaction is effective
communication, both of you understanding each other.
Entrepreneurs understanding their customers or clients and
those customers and clients in turn understanding those
entrepreneurs.

24. Remember, the goal is of every interaction is effective
communication, both of you understanding each other.
Entrepreneurs understanding their customers or clients and
those customers and clients in turn understanding those
entrepreneurs.
You’re going to have to use different ways to
communicate with different people.

25. You have to allow the personality and mindset of your
audience decide how you communicate with them.

26. You have to allow the personality and mindset of your
audience decide how you communicate with them.
You can save yourself so much time and energy when you
use their personality, passions and interests to
communicate with them.

27. We are who we are. There are
things we each don’t like.

28. The aim of communication is to exchange information, and
to establish a connection, which won’t happen if your
audience or counterpart is hostile towards you.

29. The aim of communication is to exchange information, and
to establish a connection, which won’t happen if your
audience or counterpart is hostile towards you.
You need them to be able to welcome you into their
world.

30. To see things are they see things. To understand their
passions, their pain and everything that concerns them.

31. To see things are they see things. To understand their
passions, their pain and everything that concerns them.
To know what they care about and why they care about
those things.

32. To see things are they see things. To understand their
passions, their pain and everything that concerns them.
To know what they care about and why they care about
those things.
To know that they matter, how they feel matters, what they
believe matters and who they are matters.

33. Using their own personal language connects both of you
and can often make you the only person that people go
to when they need to pass or extract information from that
audience or individual.

34. As an individual you’re going to work with different
personalities, people who are more open to giving out
information and those who are not.

35. As an individual you’re going to work with different
personalities, people who are more open to giving out
information and those who are not.
Communication is an exchange, the stronger the
connection, the better you can pass and receive the
information that you both need.

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