3. The Big Deal over Social Media Marketing
Marketing
Natalie Guse
Strategy 1 – Create content
Content is key
4. King…
Where Content is King…
Social Media is all about:
– Content Delivery – putting it out there
– Content Visibility – letting some people see it
– Content Virality – broadcasting it to
EVERYONE!
5. Communicate
Content is the key! We create quality content!
Website/
Landing Page
Video/Podcast Content Power
Point
Pr Release
22. The Big Deal over Social Media Marketing
Marketing
Natalie Guse
Social Media Tactics!
Target Market Analysis!
23. Example of a Target Market Matrix how to reach potential customers!
Directories
Business
Families People
Opinion
Blogging Leaders The Health focused
Young
professio The
nals + Beauty
Trend-setters
Students focused
Social Media
Sites Working The Health focused Elderly
Moms People
Communicate Interact Share Socialize
24. Example of a Target Market Matrix how to reach potential customers!
cÜÉwâvàá
Business Young Students
Families
People professional
Target Market
Trend- The Beauty The Health
setters conscious conscious
Working Elderly
Moms People
Opinion
Leaders
25. Now we Use Social Media
to spread out your message!
26. www.slideshare.net
www.myplick.com
www.authorstream.com
www.slideboom.com
Promote/Market Publish
Google adwords www.reddit.com
Publish www.free-press-
www.free-press-release.com
Google maps
www.superpages.com www.prlog.com
www.yellowpages.com www.articlesbase.com
www.hotfrog.com
29. We submit your site to Directories!
TOP 10 – “A” TOP 10 – “B”
1. Superpages 1. MerchantCircle
2. Citysearch 2. GetFave
3. Yelp 3. Yellowbot
4. Yahoo Local 4. Yellowpages.Lycos.com
5. InsiderPages 5. Kudzu
6. YellowPages.com 6. Discoverourtown
7. BizJournals 7. Loqal.com
8. AreaConnect 8. Local.Ingenio.com
9. MagicYellow 9. YellowUSA.com
10.Switchboard 10.IAF.net
• Study from August 2009, Andrew Shotland
• City + Category Searches (“San Diego Water
Cleanup”)
• 20 top YP headings found in Google
• Varied categories
• Cities across the US
30. Google Maps
Information Description Use/Benefit
Google Maps Google Maps (for a time named Google •Get a listing
Local) is a web mapping service •Make your business visible
application and technology provided by
Google, free (for non-commercial use), • People can find your
that powers many map-based services, business
including the Google Maps website,
Google Ride Finder, Google Transit, and
Category: Directory
maps embedded on third-party websites
Primary Value: via the Google Maps. It offers street maps,
Strong profile ranking a route planner for traveling by foot, car,
or public transport and an urban business
User: N/A locator for numerous contries around the
world. According to one of its creators (),
Google Maps is "a way of organising the
world's information geographically
31. Business Directories!
Information Description Use/Benefit
Yellowpages YELLOWPAGES.COM LLC is a wholly
owned subsidiary of AT&T. As a leading
Internet Yellow Pages and search
directory, YELLOWPAGES.COM is
uniquely able to offer searchable
directory listings. Whether you're •Make your business visible
looking for a particular item, business,
Category: Directory • Get a listing
event, location or service,
YELLOWPAGES.COM is your trusted • People can your business
Primary Value:
Strong profile ranking online source for comprehensive • You can find other local
national and local business information. businesses etc. there
User: 100.000.000 monthly
consumer business searches
The YELLOWPAGES.COM distribution
network provides exposure to more
than 100 million monthly consumer
business searches.
32.
33. Content sharing platforms!
Information Description Use/Benefit
What is SlideShare?
slideshare.net
SlideShare is the world's largest
community for sharing presentations.
SlideShare is a business media site for
sharing presentations, documents and
pdfs. SlideShare features a vibrant
professional community that regularly
Category: Social Media comments, favorites and downloads •Advertise
Primary Value:
content. Content also spreads virally
• Create own Power Point
Strong profile ranking through blogs and social networks such
Presentation
as LinkedIn, Facebook and twitter.
User: 23.000.000 monthly Individuals & organizations upload • Promote presentation
visitors • Share business idea
documents to SlideShare to share
ideas, connect with others, and • Search for customers
generate leads for their businesses.
Anyone can view presentations &
documents on topics that interest
them. The site is growing rapidly with
over 17 million monthly visitors.
34.
35. We publish your ads on classifieds!
Information Description Use/Benefit
hoobly.com
Category: Classified ads
Primary Value:
Free online local online classifieds.
•Promote your articles
Strong profile ranking Similar to craigslist. Can be used to
• Create your profile
promote and advertise for free.
User: N/A • Get your message out
36.
37. We create blogs and manage them!
Information Description Use/Benefit
Wordpress.com
WordPress started in 2003 with a single
bit of code to enhance the typography
of everyday writing and with fewer
users than you can count on your
fingers and toes. Since then it has
grown to be the largest self-hosted
Category: Blogging Site blogging tool in the world, used on • Set up blog
Primary Value:
millions of sites and seen by tens of • Promote blog
Strong profile ranking millions of people every day.
Everything you see here, from the • Write articles
User: 26.000.000 visitors documentation to the code itself, was • Inform about the product
created by and for the community. • Use it as a second webpage
WordPress is an Open Source project,
which means there are hundreds of
people all over the world working on it.
38.
39. blog!
We use blog directories to promote your blog!
Information Description Use/Benefit
Technorati.com
What is Technorati?
Category: Blogging Directory Technorati is a real-time search engine
dedicated to the blogosphere. It only
Primary Value: searches through blogs to find exactly
Strong profile ranking •Promote your blog
what you're looking for. At the time of
User: 22.000.000 sites this writing, Technorati was tracking
over 22 million sites and over a billion
links, a mind-boggling amount.
40. We create smm profiles and maintain!
Information Description Use/Benefit
Merchantcircle.com
Merchant Circle is a growing company
located on a real Main Street in Silicon
Valley. We are dedicated to connecting
Category: Social Media Site
Neighbors and Local Businesses online • Advertise
Primary Value: to help build real relationships between
• Create listings
Strong profile ranking local business owners and their
customers. To date, nearly 775,000 local • Make the company visible
User: 775.000 Businesses businesses have joined MerchantCircle to • Search for costumers
get their business more exposure on the
internet, simply and inexpensively.
41. We create smm profiles and maintain!
Information Description Use/Benefit
linkedin.com
•Use Linkedin to promote
business
- Set up Group (you need to
invite as many people as
LinkedIn is an interconnected network possible to the group the goal
of experienced professionals from is to invite at least 100 people
Category: Social Media Site around the world, representing 170 a day)
industries and 200 countries. You can - You might need people, who
Primary Value: help promoting the group
Strong profile ranking find, be introduced to, and collaborate
(students)
with qualified professionals that you - Use Linkedin as a searching
User: 43.000.000 need to work with to accomplish your tool to find customers
goals. - Write monthly newsletters
- Motivate people in the group
to invite others to the group
- Create events
- Post messages in the group
forums to keep the group alive
43. We create smm profiles and maintain!
Information Description Use/Benefit
facebook.com
•Set up Facebook Group
•Use Facebook Group to promote
business
Facebook's mission is to give people - Expand Group (you need to
the power to share and make the world invite as many people as possible
Category: Social Media Site more open and connected. to the group the goal is to invite
at least 100 people a day)
Primary Value: Millions of people use Facebook - You need people, who help
Strong profile ranking everyday to keep up with friends, promoting the group.
- Use Facebook as a searching
User: 250.000.000 upload an unlimited number of photos, tool to find potential customers.
share links and videos, and learn more - Motivate people in the group to
about the people they meet invite others to the group
- Create events
- Post messages in the group
forums to keep the group alive
-Sign up for other Facebook
Groups
44.
45. We create smm profiles and maintain!
Information Description Use/Benefit
Twitter.com
Twitter is a privately funded startup
with offices in the SoMA neighborhood
of San Francisco, CA. Started as a side
project in March of 2006, Twitter has •Set up Twitter Account
Category: Social Media Site grown into a real-time short messaging • Follow as many people as
Primary Value:
service that works over multiple possible
networks and devices. - You need people, who help
Strong profile ranking
In countries all around the world, promoting the group (students)
User: 150.000.000 - Use Twitter as a searching tool
people follow the sources most to find potential students
relevant to them and access - Write direct messages to inform
information via Twitter as it happens— about about your business
from breaking world news to updates - Create events
from friends
48. Eugene Levy,
Before I give you a quote. I wanted to take the time to give you and myself an overall
of where you stood with your SEO. I believe in making sure that we are both on the
same page from the start to end. On the next pages are an overall SEO analysis that my
company provides our clients with before we begin any campaign. If you have any
questions then please feel free to contact me.
Majestic Social Media has access to the latest SEO tools available to make our jobs
easier as well as to provide you with a customized SEO campaign with the results you
want.
I tried to contact you as per our last conversation, but you were unavailable twice.
Please call me when you have the time..
With Regards,
Richard Barrett
Majestic Social Media
