We now live in a mobile-first world, but the affiliate channel has yet to translate.
That’s according to the CEO and co-founder of industry disruptor Button, Michael Jaconi, who along with Hotels.com’s Sam Richards, will argue that while mobile commerce has grown for consumers, the affiliate industry is missing the boat, with merchants leaving revenue behind and publishers losing out on significant commissions as a result. Check out the talk they gave at PI Live in London in October 2017.
4. Flurry, 2017; Dscout, 2017
Amount of time consumers spend
on their smartphones per day
5 hours
Number of times consumers
touch their smartphone daily
2,617
5. ComScore, 2017 (excludes travel, auto, & auction sites)
of commerce happens on
mobile in the U.S.
22%
6. eMarketer, 2017 (excludes travel & event ticketing)
Will be spent by consumers on
mobile this year in the U.S. alone
$102 Billion
16. Links are Broken
For example, the travel industry is not new
to partnerships. Yet the consumer
experience on mobile is extraordinarily
flawed and completely broken, leading
consumers to transact in a non-optimized
mobile site and resulting in very low
conversion rates.
18. App Mweb Desktop
Linking in mobile is hard, especially in apps.
If you were able to link, tracking was unreliable.
Partnerships rely on links.
Challenge: Tracking
19. Affiliates focused on Mweb and desktop – where
brands know that they will be rewarded
Customers are pushed into Mweb or desktop,
leading to a consumer journey that’s suboptimal
Hotels.com struggled to create App demand via
channel, which is strategically important
1
2
3
Challenge: Tracking
App Mweb Desktop
1
21. The Solution
Button allows reliable tracking in-app + mWeb
Flexibility on how to direct demand
Allows our partners additional opportunities to earn
commission
1
2
3
: Button created a seamless experience
App Mweb Desktop