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7 Social Media Trends for 2012 Security

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Presented by: Kathleen Hessert
Footprint Legacy Shadow © 2011 BuzzManager, Inc All Rights Reserved
Attention vs Attraction © 2011 BuzzManager, Inc All Rights Reserved
Find Listen Engage Lead © 2011 BuzzManager, Inc All Rights Reserved
Listen for and act on business intelligence © 2011 BuzzManager, Inc All Rights Reserved
Investigator: Be broadly aware of what’s being said & its priority, who’s saying it & where. Firefighter: Look for signs of problems brewing for PR, marketing, customer service etc. to stomp out before there’s a crisis. Coach: Take information to appropriate personnel & perpetuate deeper understanding of business intelligence across departments encouraging others to use the data effectively & incorporate into decision-making where appropriate. Wizard: Develop ways to turn intelligence from word of mouth (social media) conversations into solutions for challenges & find innovative ways to leverage positive information for the organization. Spokesperson: Through listening first, find creative ways to take your message to the public where they’re talking; crafting authentic messages that recognize & respect their interests & perspective. © 2011 BuzzManager, Inc All Rights Reserved
© 2011 BuzzManager, Inc All Rights Reserved
Mainstream media declines while social skyrockets Influence becomes “social proof” Community goes hyperlocal Geolocation & checkins become cool Buzz grows & listening gets aligned Social TV endorses engagement Mobile payments become effortless © 2011 BuzzManager, Inc All Rights Reserved
© 2011 BuzzManager, Inc All Rights Reserved
15,662 followers Critical importance History f sentiment Archive of recent posts © 2011 BuzzManager, Inc All Rights Reserved
© 2011 BuzzManager, Inc All Rights Reserved
 Engagement built into programming  Increased Impact  Broadens audiences © 2011 BuzzManager, Inc All Rights Reserved
 Take credit card payments on your phone  No merchant account necessary  Ease of use doesn’t equals ease of abuse
Kathleen Hessert Founder & CEO BuzzManager, Inc www.buzzmgr.com 704.541.5942 @kathleenhessert Twitter, Linkedin, Google+ khessert@buzzmgr.com

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7 Social Media Trends for 2012 Security

  • 2. Footprint Legacy Shadow © 2011 BuzzManager, Inc All Rights Reserved
  • 3. Attention vs Attraction © 2011 BuzzManager, Inc All Rights Reserved
  • 4. Find Listen Engage Lead © 2011 BuzzManager, Inc All Rights Reserved
  • 5. Listen for and act on business intelligence © 2011 BuzzManager, Inc All Rights Reserved
  • 6. Investigator: Be broadly aware of what’s being said & its priority, who’s saying it & where. Firefighter: Look for signs of problems brewing for PR, marketing, customer service etc. to stomp out before there’s a crisis. Coach: Take information to appropriate personnel & perpetuate deeper understanding of business intelligence across departments encouraging others to use the data effectively & incorporate into decision-making where appropriate. Wizard: Develop ways to turn intelligence from word of mouth (social media) conversations into solutions for challenges & find innovative ways to leverage positive information for the organization. Spokesperson: Through listening first, find creative ways to take your message to the public where they’re talking; crafting authentic messages that recognize & respect their interests & perspective. © 2011 BuzzManager, Inc All Rights Reserved
  • 7. © 2011 BuzzManager, Inc All Rights Reserved
  • 8. Mainstream media declines while social skyrockets Influence becomes “social proof” Community goes hyperlocal Geolocation & checkins become cool Buzz grows & listening gets aligned Social TV endorses engagement Mobile payments become effortless © 2011 BuzzManager, Inc All Rights Reserved
  • 9. © 2011 BuzzManager, Inc All Rights Reserved
  • 10. 15,662 followers Critical importance History f sentiment Archive of recent posts © 2011 BuzzManager, Inc All Rights Reserved
  • 11. © 2011 BuzzManager, Inc All Rights Reserved
  • 12.  Engagement built into programming  Increased Impact  Broadens audiences © 2011 BuzzManager, Inc All Rights Reserved
  • 13.  Take credit card payments on your phone  No merchant account necessary  Ease of use doesn’t equals ease of abuse
  • 14. Kathleen Hessert Founder & CEO BuzzManager, Inc www.buzzmgr.com 704.541.5942 @kathleenhessert Twitter, Linkedin, Google+ khessert@buzzmgr.com