Video is branding
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Presentation of Shoaib Ahmed, Operation Manager of Buzzeff Middle East in Arabnet Beirut March 2015
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Video is branding
- 2. WHY IS BRANDING IMPORTANT TO ADVERTISERS?
- 3. EYEBALLS ARE OPEN TO ANY NEW VISUAL EXPERIENCE
- 4. EVEN THE ADS WITH THIS GUY
- 5. EYEBALLS NOT FOCUSING ON ONE SCREEN - MORE VISUAL EXPERIENCES
- 6. Brand Name is the most valuable asset
- 9. *18th Edition of Brand Keys Loyalty Research 2014
- 10. *SIMOnlyContracts.co.uk Study 2014 Brand is a sales driver
- 11. Connect the product to consumers The Future Of Branding Is Creating Real Connections Between Consumers And Products
- 12. *Brand Keys 2015 Customer Loyalty Engagement Winner for Aviation.
- 13. Most Re tweeted Picture on Twitter Ever
- 14. Understanding Branded Video Content Entertain Engaging Shareable Influence
- 15. Online Video Success in 2015
- 16. • Start with: what story do you want to tell – not what are my results should be • Build your plans to tell that story – add the right elements to build • Use – owned and paid media to support the story Telling a story
- 17. • Captivate and Inspire Your Viewers – build emotional connections. • Cross Promotion and Collaborations – use famous people or other brands • Sustainability: Make Sure You Keep Them Watching – Video Length Content
- 18. Short-form Video: Easily Created, Easily Consumed Gets the biggest Audience Adroit Digital* 2014 Survey • Short-form videos are easily consumed, which is handy as online videos has trained viewers to expect immediate entertainment and results. • Short-form video forces you to get to the point, but it allows your audience to quickly receive it.
- 19. • It tells a story • Uses the Right platforms • You already should have an audience Long form video content:
- 21. Online Video Success in 2015 : Get the Viewer to Share Your Content
- 22. Users Behaviour
- 24. Reach new audiences – users are not in one place
- 25. Users are in control
- 26. The device is irrelevant
- 27. Give the users what they want where they want
- 28. Be Meaningful
- 29. Presented by: Shoaib Ahmed @shoaibahmed7